“The Baggies,” as West Bromwich Albion is popularly known, has agreed to a sponsorship deal with online casino provider and sportsbook LV BET for their 2021/2022 season as they work to gain back Premier League status for their team.
The deal will also allow LV BET bookie to run exciting weekly competitions, offering fans some of their favourite prizes, such as team merchandise and match day experiences. Yet, while LV BET’s key objectives are to keep fans at the centre of the club’s experience while building up its brand’s reputation, the sportsbook won’t forget to encourage safe and responsible gambling. The company aims to promote gambling responsibly through all its communications when delivering compelling and unique content for the team’s fans that are directly accessible to the players.
LV BET’s CCO, Marcin Jablonski, welcomed the collaboration and believed that this partnership with such a well-respected storied club could present the company with a brand new and unique opportunity. His company is enthused by connecting with such a highly committed and deep-rooted fan base to maximize their partnership rights and take their brand presence to a new height in the United Kingdom.
Meanwhile, West Bromwich Albion’s Commercial Director, Simon King, has expressed the club’s delight at being the first UK football club to partner up with LV BET. King believes that Albion is an ideal candidate when it comes to meeting LV BET’s requirements. He is pleased that the club’s new partner is also committed to promoting responsible gambling while ensuring that the team’s supporters can derive maximum benefit from the partnership, thanks to the special prizes and unique content released throughout the season.
Although LV BET’s partnership with this Midland’s club is its first sponsorship of a UK football team, it isn’t the company’s first foray into sponsorship in the UK. Currently, the sportsbook is in its 2nd season as Vanarama National League’s official betting partner. Jason McAteer, the ex-Liverpool star, was also signed up at the start of the Euros to provide ongoing and engaging content during the season.
Furthermore, LV BET has maintained a very active presence across Europe, particularly in Poland, where Slask Wroclaw FC and Wisla Krakow FC’s primary sponsors. In the past, LV BET sponsored Germany’s ice hockey national team and Germany’s Eishockey League’s Kolner Haie and EuroVolley Poland, Europe’s Volleyball Championship, back in 2017.
LV BET is registered in Malta and operates under European Union Law to offer a wide variety of in-play and pre-event sports betting markets through its impressive sportsbook. As a long-established iGaming brand, it has offices throughout Europe and provides the industry with a whole new perspective thanks to its customer-oriented business approach.
