- Where to find the best betting sites in Kenya?
- What can you bet in Kenya?
- Which bookmakers are available in Kenya?
- Interesting facts about the country and its online betting scene.
List of the Best Kenya Betting Sites
Kenya has a very nicely developed betting scene, mainly because there are no restrictions on which bookmakers can operate in the country. Although the government has handed out licences only to local bookmakers – which there are many – even international betting sites are allowed to offer their service in Kenya without any issues.
This creates a situation where Kenyan bettors have more than enough bookmakers to choose from, which is always a plus. Some prefer using local bookies in Elibet, Melbet, Bet254, Betin, or Betpawa, while others swear by international sportsbooks in 22bet, Betway, Betsafe, and Bet365.
Of all the betting sites in Kenya, no bookie is the best. But if you’re looking for a solid betting experience, you can’t go wrong with picking one of the international sportsbooks or an established local bookmaker.
Betting Bonuses & Offers for Kenyan Bettors
Betting bonuses, free bets, and other promotions have become very effective tools for bookies in Kenya to attract new customers. The sole purpose of betting offers is to make a betting site more appealing to new customers; for the most part, they’re very efficient at it.
This also creates a situation where betting sites in Kenya need to constantly update their promotions and promotions to keep up with their competition, giving us, the customers, even better offers that we can take advantage of.
So no matter which Kenya betting sites you visit, you can be sure you’ll find some promotions divided into a few categories. Sign-up welcome deposit bonuses are the most common, but you’ll also come across free bets, reload bonuses, acca boosts, special promotions for big events, and more.
Taking full advantage of any bonus you can is obvious advice we can give you. So, check the promotions tab when browsing the betting website or app to see whether you’re eligible for any promotions.
A welcome bonus is the most common bonus you’ll find when visiting Kenyan bookies or any international sportsbook. As the name suggests, a welcome bonus is a special bonus sportsbook offer to new customers, often in the form of a matched deposit bonus.
Some bookies in Kenya will even offer a no-deposit welcome bonus. Still, the welcome bonuses generally require you to make a minimum deposit and claim the free wagering money, which you need to roll over several times before withdrawing.
Free Bets in Kenya
Unlike the welcome bonuses, free bets are available to existing customers and are – as the name suggests – promotions that give you a free bet in Kenya. Bookmakers worldwide offer free bets and award them randomly during significant sporting events.
The free bet amount will vary, but it’s commonly the same size as your average bet on the sportsbook. So if you regularly bet with $5 per wager, you can expect to receive a few free bets of that size.
Betting promotions can come in many shapes and sizes and vary depending on which sportsbook you’re using for betting in Kenya. Promotions can be anything from free bets to acca boosts and even reload bonuses and are commonly offered during important sporting events or ahead of a major match, such as the finals of the UEFA Champions League.
Kenya Sports Betting Market Overview
|📅 Sports Betting Legal Since:||2019|
|🏢 Regulatory Body:||The Kenyan Government|
|⚖️ Legal Acts:||The Gaming Bill|
|🧾 Taxation:||Winnings are taxed at 20%|
|⚽ Favorite Sports to Bet on:||Football, rugby, volleyball, tennis, and athletics|
|🏅 Widespread Tournaments\Competitions to Bet on:||Kenya Premier League, Kenya Cup, Wimbledon, and the NBA|
|🎰 Other Popular Gambling Markets:||Lotteries and online casinos|
|⭐ Most Popular Sportsbooks:||Captainsbet, MozzartBet, 888Sport|
Bet of the Day for Kenya
Because Kenya welcomes new betting sites and hundreds of sportsbooks already operate, you can be sure that you won’t be limited in your options when trying to bet in Kenya. That is because many available sportsbooks guarantee a solid coverage of all sports and events with deep and very versatile betting markets.
Bet on Sport
Sports are trendy in Kenya, as is sports betting, so if you want to enjoy some sports betting in Kenya, you won’t be limited in your options. All betting sites in Kenya will cover a comprehensive list of sports – anything from football to ice hockey, even athletics or ping pong, so no matter what sport you want to bet on, there will be a sportsbook with betting markets for it.
That’s hardly surprising, knowing that sports betting is far more popular than betting on TV shows or Esports. But it’s still nice to know that sports betting is more than available in Kenya.
If you want to bet on football, Kenya is the perfect place to do it. Kenyan bookies will offer betting markets on the most popular football leagues, such as the Premier League, LaLiga, Serie A, or Bundesliga. They will also cover African and domestic football leagues.
So if you want to bet on AC Milan in Serie A and Tusker in the Kenyan Premier League at the same time, we can guarantee you, you will have that option on all bookmakers in Kenya.
Basketball might not be as popular as football in Kenya, but wagering on basketball is still a massive hit in the online betting world. To meet the ever-growing demand, all betting sites in Kenya offer basketball betting options with excellent coverage of all major and even some minor basketball leagues.
So whether you want to bet on the NBA, EuroLeague, or the local KBF Premier League – Kenyan sportsbooks will have you covered!
Rugby is easily one of the most popular sports in Kenya. And not only do people like playing it, but they also like betting on various rugby leagues and competitions – notably the Kenya Cup. Although rugby is not covered well by most international bookies, the sportsbooks in Kenya offer betting options to those who want to wager on the sport.
Like football and basketball, Kenya bookies have done an excellent job offering rugby betting options. And while most bookies in the country will have rugby betting markets, some do it better than others, and you can find some of the best rugby betting sites in Kenya on our list!
Kenya does not have many big names in tennis, but tennis is still a trendy sport in this African country, particularly in online sports betting circles. So it shouldn’t be a surprise that you can bet on all tennis competitions on Kenyan bookies and enjoy the same experience as any other bettor.
If you want to bet on major ATP or WTA events such as the Wimbledon, France Open, or Australian Open, you can do so on any bookmaker you visit. But if you also want betting markets on ATP250 events and other minor competitions, you might want to register with a bookmaker focusing more on tennis betting.
Volleyball is another sport in Kenya that is not as big as football, but it’s still prevalent among regular people and bettors. Since it’s more of a niche sport in the online betting world, not all Kenyan bookies will offer betting markets on volleyball, but that doesn’t mean you can’t bet on it.
On the contrary, there are enough betting sites in Kenya where you’ll find betting markets and odds on all major volleyball competitions, such as FIVB Volleyball World League and even some minor tournaments.
Bet on Competitions
Due to the large selection of bookmakers, you can’t complain about the experience betting in Kenya can offer you. Combine the solid coverage of local competitions with the superb range of all major sporting events on international bookies, and you have a situation where you can bet on whether you want.
You can wager on Kenyan Premier League, mix in a few bets from LaLiga and add a couple more from the NBA and Kenya Cup. The options are limitless. But besides Kenyan bookies cover all competitions in the world, you can also expect special promotions and bonuses on local competitions, which is just another advantage Kenyan bettors have.
Virtual Betting Sites in Kenya
Some bookmakers offer virtual sports betting, and many bookies operate in Kenya. Admittedly, betting on virtual sports is not as popular as betting on regular sports, but it’s still a big hit in the country.
Betting on virtual sports is – as the name suggests – betting on sports that don’t happen. Although you can bet on football, basketball or any other sport the same way as traditional sports, the most significant difference between the two is that virtual sports feature teams and players that don’t exist.
So if you want to bet on virtual sports, you will be able to do it because there are many virtual sports bookmakers in Kenya. But if you try it out, pick the best betting sites in Kenya for the job.
New Betting Sites in Kenya
Kenya welcomes new betting companies offering their services in the country, allowing new betting sites to appear in the Kenyan market without any issues. New betting sites in Kenya appear almost monthly, further expanding bookmakers’ offers for Kenyan bettors.
Besides that, new bookies in Kenya also introduce new, modern features to the betting market, pushing other bookmakers to offer the same features to Kenyan bettors. Those mainly include live stream options, virtual betting, Esports betting, new casino games, and crypto deposits, which are, even today, available mostly on bookmakers that keep in step with the times.
Although new betting sites are not necessarily the best, many new names in the Kenyan betting world offer an exceptional betting experience.
How to Choose the Best Bookmakers in Kenya
Kenya is home to hundreds of bookmakers – from international giants in 22Bet and Bet365 to African bookmakers in Sportpesa, Premier Bet, Jambo Bet, Zulu Bet, Go Bet, Star Bet, BetKing, SportyBet and more. With so many options, you can be sure that you can find a solid website where you can bet on Kenyan competitions and anything you desire – but you need to know how and where to find the best betting sites in Kenya.
It’s time-consuming, but if you follow our steps, you’ll set up an account with a solid betting site in no time.
- The most important thing to look for when choosing a betting site in Kenya is a betting licence – either a Kenyan or any reputable international licence. You have to ensure that the sportsbook you want to create an account on is safe and legal, as only this way can you ensure the safety of your money and personal information.
- Once you narrow down the safe and legal bookmakers, you should focus on the quality of the service they provide – namely, the betting markets and the quality of odds Kenya bookies offer. A good betting site will have competitive odds and enough betting markets.
- Since no bookmaker will have the best odds or the best markets for all sports, it’s advisable to register with multiple bookmakers. This way, you can price shop and always bet with the best odds available on the market.
- A good betting site must also have a mobile betting app. Don’t underestimate how convenient mobile apps are. Even if you don’t plan to bet from your phone, it’s beneficial to have the option to do so if you find yourself away from your computer and want to place a bet.
- Even if you don’t plan to bet on live games, in-play betting and live streaming options are necessary for all bookmakers in Kenya you plan to register. Having the chance to bet in-play if you wish is always nice, and you can’t complain about having a solid live-streaming service either.
If you find a bookmaker or many sportsbooks that check those marks, you now have a list of the best betting sites in Kenya, which you should consider creating an account for. And remember, it’s beneficial if you have accounts with multiple bookmakers.
Which Kenyan Bookmaker Has the Best Odds?
If you’re looking for a Kenyan bookmaker with the best odds for all sports and competitions, we’re sad to inform you that there is no such thing. Instead, many great betting sites in Kenya offer competitive odds.
There is no bookmaker with the best odds because the offered prices across bookies will vary. For example, one sportsbook might have the best odds for tennis, while the other will have the best odds for football. So rather than looking for one bookmaker with the best odds, register with multiple bookmakers with good odds.
Fixed Odds Betting
You might have heard of fixed odds betting, even if you’re not a betting expert. But if you haven’t, it’s a very simple concept, with the name speaking for itself.
Fixed odds betting is a form of wagering against odds offered by any sportsbooks, where you bet on an event at odds that won’t change. Fixed odds completely contrast to the regular betting odds, which will change over time depending on the market activity – fixed odds, on the other hand, will remain fixed.
The best example of how fixed odds work is with horse racing, where if you bet on a horse priced at 12/1 and the horse wins, the bookmaker will pay you 12 x the stake, no better if the odds changed between the time you placed your bet and the race began.
Fixed odds might sound like a niche thing, but they’re available in all sportsbooks, including Kenyan bookies.
Football Betting Odds
Football betting odds might be one of the most readily available odds on all sportsbooks, so it shouldn’t surprise you that all betting sites in Kenya will have them. Moreover, Kenyan bookies do an excellent job covering all football competitions imaginable, including major leagues in Premier League, LaLiga, and Serie A, as well as Kenyan leagues, namely the Kenyan Premier League.
Tennis Betting Odds
Tennis might not be as popular as football, but all Kenyan bookies cover it exceptionally well. So if you want to bet on tennis in Kenya, you can rest assured knowing that any betting site in Kenya you visit will have tennis betting odds available.
Admittedly, some bookies will have a better offer of tennis markets than others. Still, if you plan to bet on only major competitions such as the Australian Open, Wimbledon, or the U.S. Open, you won’t struggle to find a bookie that will accept your bets.
Payment Methods at Kenyan Sportsbooks
Kenya is very similar to other African countries regarding the deposit options you’ll find on Kenyan bookies in a way that there are many deposit methods available. African bookmakers are known for having one of the best deposit options, and betting sites in Kenya are no exception, ensuring that you’ll be able to fund your betting account without any issues.
Whether you want to deposit money with a bank transfer, e-wallets, credit/debit cards, or crypto, you’ll have enough options to satisfy your needs.
With so many options, it might be not easy to pick one, so it’s fair to ask which deposit option is the best. Some people prefer NETELLER betting sites; others prefer to fund their accounts with credit cards, and the third group of bettors use crypto. There is no clear answer to which is the best option, as they all have advantages and disadvantages, but if you prefer speed, crypto deposits are the way to go.
If you want to use crypto or any other deposit method, you only need to visit the bookmaker you want to use, log in to your account and deposit money. Some bookmakers will require you to provide KYC documents, but that shouldn’t take a couple of minutes to complete.
Debit/credit card deposits are one of the most popular payment methods among sports bettors. Moreover, this payment option is available on all betting sites in Kenya, so if you prefer to use credit/debit cards for your deposits, finding a bookmaker that will accept your money won’t be a problem.
NETELLER and Skrill
NETELLER and Skrill are two of the world’s most popular e-wallets and two of the most popular payment methods on sports betting sites, particularly on betting sites in Kenya. Although not the fastest payment methods, Skrill and NETELLER are pretty fast with deposits and withdrawals, which explains why many Kenyan bettors prefer to use e-wallets over bank transfers.
PayPal is one of the world’s most recognisable payment systems and a trendy one. But unfortunately, it’s not as accessible on sports betting sites, and there aren’t that many websites where you can bet on Kenya sports that will accept PayPal.
Some betting sites will still have PayPal as one of the payment methods but don’t expect it to be available everywhere. Moreover, PayPal is far from the best deposit/withdrawal option due to high fees and poor currency conversion rates.
Bank transfer is the traditional payment method available on most betting sites in Kenya. Of course, some won’t accept it, but that’s rarely a problem since bank transfers have become far less popular than other options.
That is mainly because alternative deposit options are usually faster. Still, if you want to deposit money into your betting account via a bank transfer, you can rest assured that you won’t struggle to find this option at any bookmaker you visit. But perhaps it might be wiser to switch to one of the other methods.
Cryptocurrency deposits have only recently become popular among sports bettors. As a payment method yet to become entirely accepted worldwide, it’s also one of the least available bookmakers in Kenya. Nevertheless, most of the big betting companies in Kenya have already adopted crypto deposits.
While still a niche payment method, cryptocurrency deposits are gaining in popularity due to the speed of the transactions. Out of all payment methods, crypto deposits and withdrawals are usually the fastest – albeit you should be aware of the transaction fees, which can get pretty high if you’re not using the right network with the lowest fees.
Airtel is a reasonably popular deposit option among Kenyan bettors that most Kenyan bookmakers accept. Although slower than e-wallets or crypto deposits, Arteil is known to be very safe, and many people prefer to use it.
M-PESA is easily the most popular payment option among African sports bettors and is one of Africa’s most widely used money transfer services. Known for its speed and reliability, M-PESA is readily available as one of the payment options across all African bookmakers.
Betting Sites in Kenya With Cash Out
The cash-out feature is widespread on all betting sites, and even though not all sportsbooks give it, the vast majority do. As the name suggests, the cash out allows you to cash out your bet before the game ends – which can either help you recover some losses if the game is going south or take your winnings out before the end of the match.
Although it is not advisable to use cash-out features most of the time, it can be a helpful tool for those who know how to use it properly. Therefore, it makes sense that the bookmaker you want to sign up for will have it.
Know that the cash-out feature is not nearly as important as the odds quality and the availability of betting markets. But if you want to bet in Kenya and have any advantage, you should consider using betting sites with cash out in Kenya.
Mobile Betting Sites & Betting Apps in Kenya
Mobile betting is prevalent in Kenya, so it should not come as a surprise that all new betting sites in Kenya and old ones offer betting apps. Finding betting apps in Kenya is as simple as registering with any popular bookmakers, which is excellent news for all mobile bettors.
Even some lesser-known sportsbooks will have a mobile betting app available. Still, some will only have a mobile version of the website, so check whether the bookmaker has a dedicated app before registering for an account. Although a mobile website and app do the same thing, apps are far more comfortable to use and offer added features that will make your betting experience more enjoyable. Besides the comfort apps offer, you might receive exclusive betting bonuses and promotions for mobile bettors.
Suppose you want to mobile bet in Kenya. In that case, you won’t be limited in your options as long as you register with known bookmakers in 22Bet, Betin, Lionsbet, Mozzart Bet, Betlion, and other popular bookmakers in Kenya.
Kenyan Live Betting & Streaming
Live betting and live streaming are not new features available only on new betting sites in Kenya. On the contrary, in-play betting options and streams of games have become one of the essential features any solid bookmaker should have – and for the most part, all bookmakers do.
So if you want to bet in Kenya and enjoy some in-play betting action, you can rest assured that most sportsbooks will give you that option. However, not all betting sites in Kenya will so make sure you check the sportsbook’s offer before you sign up for an account.
If you don’t plan to live bet, the availability of in-play markets and streaming options on Kenyan bookies might not interest you. But at least having the option to live wager later is advantageous.
Live betting opens a new dimension to sports betting, offering an exciting and potentially highly lucrative experience. Admittedly, live betting is not for everyone, but it’s worth a look if you’re looking for more excitement on your betting journey. So make sure you register with bookies in Kenya that will allow you to bet in-play and watch live streams of the games when you please.
KE Betting Sites With Best Customer Support
Any good betting site should have a solid customer support department. Although not as crucial as the quality of odds, availability of betting markets or features that will help you bet on Kenya betting sites, customer support is an essential part of any good bookmaker.
Admittedly, some bookmakers don’t live up to the expectations with their customer support, offering only email contact options or a subpar live chat feature. But there are many bookies in Kenya with solid customer support, including 22Bet, Sportybet, Betpawa, MelBet, and Bet254.
Those are just some examples of bookmakers with solid customer support. But rest assured, all the most reputable and popular betting sites in Kenya have a trustworthy customer support department.
International Betting Sites in Kenya
The vast majority of betting sites that operate in Kenya legally are local Kenyan bookmakers such as Betika, Shabiki, OdiBets, Forzza Bet, Go Bet, Star Bet, CityBet, and Mcheza. However, there are also many international betting sites in Kenya where you can bet without issues.
Most notable foreign bookies in Kenya include 22bet, Bet365, 1xBet, Cyber Bet, Betway, and Bet365, which can legally offer their services to Kenyan bettors even though they don’t own a local licence. However, that doesn’t mean they’re unsafe – on the contrary, offshore bookies are some of the most popular betting companies in Kenya due to excellent odds and generous betting promotions.
The Legal Situation of Sports Betting in Kenya
Online betting is legal in Kenya, and it has been for years. In 2019, the Kenyan government passed the Gaming Bill, which replaced the 1966 legislation, improving the overall online betting landscape in the country.
The newly accepted law deemed all unlicensed sportsbooks illegal, consequently making the betting ecosystem in Kenya much healthier. Moreover, the government handed out licences to all bookmakers in Kenya and set a tax rate for sportsbooks and bettors.
However, despite handing out licences to only local Kenyan bookies, offshore and international betting sites are free to operate in the country without any issues. Moreover, Kenyan bettors can use offshore bookies without violating any laws.
What Tax Do Kenyans Pay for Online Sports Betting?
As per the Gaming Bill from 2019, all bookmakers must pay a 30% corporate tax, while offshore bookies must pay a 37.5% tax. On top of that, all bookmakers must pay a 15% tax on all gross gaming revenue, which seems high, but it’s far lower than years back when active betting sites in Kenya had to pay a 35% gross revenue tax.
And just like sportsbooks, the tax laws became far more favourable for Kenyan bettors not too long ago. In 2021, the Kenyan government accepted a new law, reducing all taxes on winnings from 20% to just 7.5%.
The change came after many sportsbooks decided against operating in the country due to losing customers making business for all Kenyan bookies – except for the big names – unsustainable. But after the tax went down to 7.5%, the online betting scene in Kenya blossomed into one of the best in Africa.
Best Legal Betting Sites in Kenya
Is There a Way to Avoid Paying Tax on Sports Betting?
There is no way to avoid paying taxes on your winning in Kenya. As a bettor, you have to pay taxes just like sportsbooks are required to pay taxes to the government relative to their gross revenue.
Responsible Gambling Organisations in Kenya
There are several international companies and organizations that can provide assistance if you are dealing with gambling problems in Kenya.
- Betting Control And Licensing Board
- Gambling Therapy
- Gamblers Anonymous
- Net Nanny
- Cyber Patrol
- Content Watch
Before we conclude our article, here are some interesting facts about Kenya and its online sports betting world you might not know.
- Nairobi is the capital and the largest city in Kenya, with over 2.7 million population, followed by Mombasa (799,000), Nakuru (259,900), Eldoret (218,400), and Kisumu (216,000).
- Kenya is a multilingual country where people use Swahili and English as the two official languages in the country.
- The official currency of Kenya is the Kenyan shilling, but most bettors prefer to use Euro, Dollar, or crypto for their betting needs.
- The most popular payment methods for Kenyan bookies are Skrill, NETELLER, EcoPayz, M-PESA, Credit/Debit cards, and bank transfers.
- The most popular and legal online bookmakers in Kenya are Betway, Bet22, BetKing, AdiBet, and Betin.
- The most popular sports in Kenya are football, rugby, volleyball, tennis, and athletics.
- People in Kenya like to watch sports competitions, and the most popular include Kenya Premier League, Kenya Cup, Wimbledon, and the NBA.
- Kenya’s most popular sports teams are the national rugby team, Tusker, and AFC Leopards SC.
- The most successful and famous athletes from Kenya are Ezekiel Kemboi, David Rudisha, Victor Wanyama, and Vivian Cheruiyot.
- Kenya is known for its success in the Olympics and Commonwealth games, producing multiple athletic winners.
- Kenya has won 113 Olympics medals, including 35 gold, 42 silver, and 36 bronze. 106 of 113 medals came from athletics, while the remaining seven in Kenya won in boxing.
With that, we come to the end of our betting article, providing you with all the information you’ll need about betting companies in Kenya, how to bet on sports in the country and where to find the best betting sites in Kenya. Now you know where to find top bookmakers in Kenya and are ready to start betting!
Frequently Asked Questions
Are there betting sites with cashout in Kenya?There are betting sites with cashout options in Kenya. It’s a feature available on every reputable sportsbook and useful for bettors who want to secure their winnings before the game ends. Admittedly, having a cashout option won’t make you rich, nor is it a part of any betting strategy, but it can be situationally useful.
Which betting site in Kenya has the highest odds?There is no betting site in Kenya with the best odds. Rather many great betting sites will offer you competitive prices – so if you want to bet with the best odds, make sure you have accounts with multiple bookmakers.
Can I bet in betting shops in Kenya?Yes. Like you can bet on sports via an online sportsbook, and you can also place wagers at betting shops. Although the latter is less accessible than an online bookmaker, they are spread across the country and available for people who prefer betting in person.
How do I know that new betting sites in Kenya are reliable?The best and easiest way to know whether a new betting site in Kenya is reliable and safe is to check whether it has a valid betting licence. Moreover, you can never go wrong with trusting an established betting brand or company.
How can I deposit funds to my betting account in Kenya?If you wish to deposit funds to your betting account in Kenya, you’ll have many options, including PayPal, Skrill, NETELLER, M-Pesa, Ariel, bank transfers, and even crypto. The options will vary from bookmaker to bookmaker, but the most popular will always be available.
How to bet and win in Kenya?Anyone can make extra money by betting on sports. But to do so, you need to be good at sports betting, have a plan, and, most importantly, use only the best online sportsbooks available. Betting with the best available prices is essential to your success as a bettor; make sure you only use the best bookmakers.
Which is the best betting site in Kenya?There is no best betting site in Kenya, but many great betting sites are worth checking out. The general rule of betting is to have accounts with multiple bookmakers rather than looking for the best one, so as long as you trust one of the big names in Cyber Bet, Lionsbet, Elibet, 22Bet, and other big brands, you should be fine.
How to bet on football in Kenya?You can bet on football in Kenya on any sportsbook you visit. For example, Betika, Sportybet, Sportpesa, Odibet, or any other bookmaker in the country will have football betting odds and markets available.
How to bet with dollars in Kenya?As one of the most used currencies in the world, the US dollar befits any sportsbook in Kenya. So if you wish to bet with dollars on Kenyan bookmakers, you can do so without fearing your deposits won’t get accepted.
How to bet internationally from Kenya?Kenya is home to many domestic bookmakers, but many international sportsbooks operate in this African country. So if you wish to bet on an international bookmaker, you can rest assured that you will have plenty of options.