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SMART BZFILTER
4.6out of 5
100% up to $2500
New customers only! Get 100% sports up to $2500 on your First Deposit! To claim - use promo code: JOIN125 Full T&Cs apply
  • Bookmaker name BetUS
  • Website betus.com.pa
  • Founded 1994
  • Freebet -
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 94%
  • Cash Out
  • Other Products Casino
4.9out of 5
50% up to $250
To receive your Welcome Bonus, simply redeem it, make a deposit and instantly receive a 50% bonus up to $250. Full T&Cs apply
  • Bookmaker name Bovada
  • Website bovada.lv
  • Founded 2001
  • Freebet -
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 95%
  • Cash Out
  • Other Products Casino, Poker
4.2out of 5
50% up to $1000
Earn a 50% Welcome Bonus up to $1,000 on your first-ever deposit at BetOnline. Use code BOL1000 and your extra 50% will be added to your sports betting bankroll instantly! Full T&Cs apply
  • Bookmaker name BetOnline
  • Website betonline.ag
  • Founded 2001
  • Freebet -
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 96,3%
  • Cash Out
  • Other Products Casino, Live Casino, Lottery, Poker
4.1out of 5
100% up to $500
Get a 100% Sports Sign-up Bonus up to $500 for the best wagering experience at Xbet Sportsbook when you sign up and fund your new account. Full T&Cs apply
  • Bookmaker name Xbet
  • Website xbet.ag
  • Founded 2014
  • Freebet -
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 95%
  • Cash Out
  • Other Products Casino, Live Casino, Poker
4.4out of 5
Up to $750 for NA only
North American customers enjoy up to $250 extra on each of their first three deposits. Full T&Cs apply
  • Bookmaker name Everygame
  • Website everygame.eu
  • Founded 1983
  • Freebet -
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 93%
  • Cash Out
  • Other Products Casino, Live Casino, Poker
4.2out of 5
50% up to $1000
Earn a 50% Welcome Bonus up to $1,000 on your first-ever deposit at Jazz Sports. Use Promo Code JAZZ50 and your extra 50% will be added to your sports betting balance. Full T&Cs apply
  • Bookmaker name Jazz Sports
  • Website jazzsports.ag
  • Founded 1994
  • Freebet -
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 95%
  • Cash Out
  • Other Products Casino, Keno, Live Casino, Poker
4.2out of 5
100% up to $1000
New customers only! Get 100% up to $1000 on your First Deposit! Full T&Cs apply
  • Bookmaker name ABCIslands
  • Website abcislands.ag
  • Founded 1994
  • Freebet -
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 97%
  • Cash Out
  • Other Products Bingo, Casino, Keno, Poker
4.6out of 5
50% up to $1000 in Free Play
We match 50% of your First Deposit in Free Play. Use this industry leading Welcome Bonus to add more action to the games you love. Limited time only. Full T&Cs apply.
  • Bookmaker name MyBookie
  • Website mybookie.ag
  • Founded 2014
  • Freebet 50% up to $1000
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 92%
  • Cash Out
  • Other Products Casino
3.6out of 5
Up to 5m₿ in risk free bet in horse racing
Place a Fixed Odds win bet on any Thoroughbred, Greyhound or Harness & if your horse or Greyhound does NOT win you will receive the value of your first bet back, up to 5 mBTC in a bonus bet. Full T&Cs apply.
  • Bookmaker name Mbet
  • Website mbet.io
  • Founded 2018
  • Freebet -
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 92%
  • Cash Out
4.1out of 5
100% up to $500 on 1st deposit and 50% up to $250 on 2nd deposit
Kick off your new GTbets.ag account with our top-rated CASH sign up bonus. Make your first deposit to receive a 100% cash bonus up to $500, and then 50% up to $250 on your second deposit. Full T&Cs apply.
  • Bookmaker name GTbets
  • Website gtbets.ag
  • Founded 2011
  • Freebet -
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 94%
  • Cash Out
  • Other Products Casino, Live Casino, Poker
4.9out of 5
Bet £10 get £30 in free bets
New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.
  • Bookmaker name William Hill
  • Website williamhill.com
  • Founded 1934
  • Freebet Bet £10 get £30
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 96%
  • Cash Out
  • Other Products Bingo, Casino, Games, Live Casino, Lottery, Poker, Vegas
4.2out of 5
50% up to $1000
Score a 50% Welcome Bonus on your first-ever deposit at SportsBetting. Simply use Promo Code SB1000 and your extra 50% will be added onto your sports betting bankroll instantly, all the way up to $1,000. Full T&Cs apply
  • Bookmaker name SportsBetting.ag
  • Website sportsbetting.ag
  • Founded 1999
  • Freebet -
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 95%
  • Cash Out
  • Other Products Casino, Live Casino, Lottery, Poker
4.1out of 5
Bet £15 get £10 in Free Bets
New customers only! Register today and get £10 in free bets by depositing and betting £15 in any sport. Full T&Cs apply
  • Bookmaker name LuckLand
  • Website luckland.com
  • Founded 2015
  • Freebet Bet £15 get £10
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 92%
  • Cash Out
  • Other Products Casino
4.0out of 5
-
-
  • Bookmaker name Looselines
  • Website looselines.ag
  • Founded 1998
  • Freebet -
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 94%
  • Cash Out
  • Other Products Bingo, Casino, Keno, Live Casino, Lottery
4.5out of 5
Bet £10 Get £60 in free bets
New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 10 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
  • Bookmaker name Betfred
  • Website betfred.com
  • Founded 1967
  • Freebet Bet £10 Get £60
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 94%
  • Cash Out
  • Other Products Bingo, Casino, Games, Poker, Toto, Vegas
4.2out of 5
Up to $50 in risk-free bet
New customers only Risk - Free Bet is for sports betting only and will be added to your wallet immediately after registration. Free bet is valid for 7 days. No cashout or wagering restrictions. Terms & Conditions apply. Please bet responsibly, begambleaware.org
  • Bookmaker name Sportbet.one
  • Website sportbet.one
  • Founded 2020
  • Freebet Up to $50 risk-free bet
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 95%
  • Cash Out
  • Other Products Casino, Live Casino, Poker
4.1out of 5
-
-
  • Bookmaker name Picklebet
  • Website picklebet.com
  • Founded 2017
  • Freebet -
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 92%
  • Cash Out
4.8out of 5
Bet £10 get £50 in free bets
#ad Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
  • Bookmaker name Bet365
  • Website bet365.com
  • Founded 1974
  • Freebet Bet £10 get £50
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 95%
  • Cash Out
  • Other Products Bingo, Casino, Live Casino, Poker, Vegas
3.9out of 5
Up to $200 in Risk-Free Bet
Make a deposit and place your first win-type bet up to $200 on a single horse in any race at any track and get it back as wagering credit within 24 hours if you don`t win. Full T&Cs apply
  • Bookmaker name TVG
  • Website tvg.com
  • Founded 1999
  • Freebet -
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 95%
  • Cash Out
4.6out of 5
-
-
  • Bookmaker name Intertops
  • Website intertops.eu
  • Founded 1983
  • Freebet -
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 92%
  • Cash Out
  • Other Products Casino, Poker
4.1out of 5
-
-
  • Bookmaker name PokerStars Sports
  • Website pokerstarssports.com
  • Founded 2001
  • Freebet -
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 90%
  • Cash Out
  • Other Products Casino, Live Casino
3.6out of 5
100% up to €100
18+ New customers only! Get 100% up to €100 on your First Deposit! Full T&Cs apply
  • Bookmaker name Tipico
  • Website tipico.com
  • Founded 2004
  • Freebet -
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 92%
  • Cash Out
  • Other Products Games
4.0out of 5
Up to $1250 in Free Bet
For your first bet, you can wager up to $1,250. If you win, congrats! If you don’t, you’ll get that amount back as a Free Bet you can use on a future wager. Full T&Cs apply
  • Bookmaker name Caesars
  • Website caesars.com/sportsbook-and-casino/
  • Founded 1966
  • Freebet Up to $1250
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 94%
  • Cash Out
  • Other Products Casino, Poker
4.7out of 5
-
-
  • Bookmaker name PointsBet
  • Website pointsbet.com
  • Founded 2015
  • Freebet -
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 95%
  • Cash Out
4.1out of 5
150% up to $2500 in Free Bet
Get a 150% Sports Free Play Bonus up to $2500 New players are eligible for the bonus and must use the promo code SPORTS100FP.
  • Bookmaker name BUSR
  • Website busr.ag
  • Founded 2020
  • Freebet 150% up to $2500
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 95%
  • Cash Out
  • Other Products Casino, Live Casino, Poker
3.9out of 5
Up to $1000
Get your first deposit matched up to $1,000 in a Bonus. As you play, unlock your Bonus into real withdrawable cash! Win or lose, earn cashback on Sportsbook (5%) and Casino (1%) cash wagers over your next 30 days. New users only. Ontario only. Restrictions apply. Full T&Cs apply
  • Bookmaker name TheScore Bet
  • Website thescore.bet
  • Founded 2012
  • Freebet Up to $500
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 94%
  • Cash Out
4.0out of 5
-
-
  • Bookmaker name Sky Ute
  • Website skyutesportsbook.com
  • Founded 1993
  • Freebet -
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 95%
  • Cash Out
  • Other Products Casino
4.2out of 5
100% up to $100 in Free Bet
Place your first Sportsbook real money wager on any sports offering, no minimum odds! If your first wager loses, receive a Free Bet equal to your stake up to $100! Full T&Cs apply
  • Bookmaker name BetRivers
  • Website betrivers.com
  • Founded 2009
  • Freebet 100% up to $100
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 95%
  • Cash Out
  • Other Products Casino
4.0out of 5
-
-
  • Bookmaker name PlayUp
  • Website playup.com.au
  • Founded 2007
  • Freebet -
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 92%
  • Cash Out
  • Other Products Casino
3.9out of 5
-
-
  • Bookmaker name BetWildwood
  • Website betwildwood.com
  • Founded 2020
  • Freebet -
  • Mobile application
  • In-Play Mode
  • Live Streaming
  • Payout 95%
  • Cash Out
The world of online sports betting is booming right now. There’s a bookie around every corner of the Internet, each with its highlights. Of course, joining any is inviting danger. You don’t want to lose your money – you’re there to win it.

Since finding the right bookie is hard, we’ve compiled a list of the best sports betting sites reviews for your convenience. All you need is to give them a read to find the perfect legal website that suits your wants and needs.

This guide will teach you how to choose the most trusted sports betting sites and what you need to pay attention to when joining.

List of Best Sportsbooks

Just because a popular site or name dropped in the top 10 doesn’t mean it’s great. You can’t just pick a betting site mentioned on Trustpilot, Reddit or similar sites. You must compare betting sites and read legit expert reviews to make the right choice.

Many factors define a good sportsbook. With that many bookies, you can’t just pick at random. Thanks to our reviews, you will get expert opinions that hopefully help you make the right decision.

Our recommended best sports gambling sites are safe and secure and offer a premium experience across hundreds of sports markets.

Top 10 Best Online Bookmakers in 2023

If you’re looking for the top betting sites for 2023 and beyond, we have them on this page. All the betting sites have been evaluated in depth by our team. They are all licensed and legit to join, have a variety of bonuses and promotions, an endless number of markets, and competitive odds.

Of course, each has unique features that make them an excellent pick for new and seasoned punters. For now, check out our recommended sportsbooks for 2023 and join the one that best suits your wants and needs.

⚖️ Fully legit bookie FansBet
👍 Unique betting options 22bet
🤝 Trustworthy bookmaker Parimatch
🔒 Safe sportsbook LVBET
⚽️ Top football bookie Bet365
💱 Best banking options Betvictor

Top Sportsbooks for New Customers

In the table below, you can see the best betting sites for new punters. Choosing great new sportsbooks for newbies is difficult, but our team knows precisely what new bettors seek. All betting sites come with a lengthy list of sports and markets paired with competitive odds and plenty of free bets and other bonuses.

No 2 betting sites for new customers are the same. They have distinct features that put a unique mark on the betting experience they offer. One thing’s for sure – they’ve been hand-picked by our experts with new bettors in mind, so if you fall into that category, you’re at the right place and at the right time.

🆕 Best site for beginners Betway
💬 Great customer support 22bet
⚡️ Top live betting site William Hill
📱 Best mobile betting app Mr Green
💻 Esports betting options Boylesports
👍 Best cash out options 888Sport

How We Rate and Monitor Best Betting Sites’ Performance

When we review bookies, we consider numerous factors. As we already said, just because a bookie is popular doesn’t mean it’s that great. Internet users’ opinions are critical but not crucial. There are other factors to consider for a real money bookmaker to appear on our list.

Our top-rated bookies are fully legit, safe, and unbiased. Our team has done in-depth and reliable bookmaker reviews you can trust without a doubt in your mind. Below you can find the most important factors we check for when reviewing the greatest sportsbooks online.

Safety & Security

Your safety and security are the two most important factors when joining a new betting site. They’re both guaranteed by the license and the security measures the site employs. All of our reviewed bookmakers are properly licensed by the top authorities. The UK Gambling Commission and the Malta Gaming Authority are the most prominent governing bodies. If either licenses the bookie you want to join, you’re in good hands.

Of course, the site needs to be SSL encrypted too. SSL encryption will keep the data you enter at the site in check and safe from prying eyes. We don’t even look at unlicensed bookies’ ratings, so you can trust that our recommended sites are 100% legit.

Legality

As mentioned, a betting site must be legal to appear on our list. Most of the bookmakers we have ranked have an MGA or UKGC license. The UKGC licenses the best online bookies, including juggernauts such as Bet365 and William Hill. When it comes to the permit and legality of the bookie, we make no compromises. Either the bookie owns a proper license, or it doesn’t make it to our list.

Reliability

A good betting site will always be reliable. It must pass our tests with flying colors regarding its trustworthiness. If it passes our license and security checks, we can safely say that it’s trustworthy, reliable, and worthy of appearing on our list. We don’t rank unreliable bookies that have been bashed by users online. All of the sites featured on our list have been very much praised on the Internet thanks to their outstanding features, various sports markets, and excellent bonuses and offers.

Reputation

When our team reviews betting sites, they scan the Internet in-depth to learn what users think of the bookie. While not a deciding factor, a bookie’s reputation on the web is always considered. We convey positive and negative feedback when writing our online betting site reviews. Paired with other factors, we try to paint a clear picture of what you should expect from that particular bookie.

Don’t confuse reputation with popularity. A popular website may not be legal, safe, and trustworthy. On the other hand, a reputable site may not be that popular, but it gives you the best chances to win.

Odds

The best betting sites for sports will always have the best odds online. If you shop for odds, it becomes clear that not all bookies are identical. New sportsbooks may rely on bonuses and promotions more than good odds. The highest sports odds are almost exclusively found in the top 5 bookmakers rating in the UK, USA, Canada, and Australia.

But why shop for odds when you can find all the top betting sites with premium odds on this page? You need to look at our page if you’re unsure what good odds are. Check the review for each website on our list and make your pick. You won’t go wrong with each site featured on our page – they’re all legit and feature the best odds for football and many other sports.

Markets/Bet Types

The markets and various bet types are at the core of each online sportsbook. These can confuse beginners as there are dozens of bet types and hundreds of markets. But that’s why we’re here. We’ll break down some of the most important bet types you will see at online bookmakers and the most popular markets.

The most famous bet types online include match-winner, outrights, handicaps, and parlays. There are many others, of course, but these are the most popular ones. Let’s start with the first–match winners. It is the most straightforward bet you can place, involving picking the home or away team to win. As the name explains, you’re betting on the match-winner.

Betting on outrights means betting on a single team to win it all. These bets are prevalent in markets such as the World Cup in football or the NBA League. Outrights can be pretty lucrative, especially if you place them at the beginning of the league or tournament. Of course, they also require a lot of luck since there’s no way of telling what could happen in a full season of football or basketball (or any other sport).

The top sportsbooks online will also offer a vast range of handicaps. Handicaps are a bit trickier than match winners but very valuable and easy once you get the hang of them. Also known as point or line betting, handicaps are used to even out the field when there’s a massive difference in the teams’ quality. To put it simply, with a handicap, a bookie gives a virtual advantage to the weaker squad and a disadvantage to the favourite.

Finally, parlays are pretty popular in the UK and are a type of bet that groups two or more wagers. Depending on the company, a parlay can be created with as few as a couple of picks. Usually, most parlays go up to 12 picks per slip.

Regarding markets, there are hundreds on offer at the biggest sportsbooks on the Internet. Lesser-known sports usually feature fewer markets, but massive sports such as football can have hundreds of markets on offer, including pre-match and live betting options.

Betting markets are similar to prediction markets found in stock markets. Both involve predicting the future and are equally challenging to predict right.

Deposits & Withdrawals

When betting online, you will have to put money on your bankroll and withdraw your winnings if you manage to win your bet slip. In the past, players would take their money to a betting shop counter and be done with it. However, it’s the era of online betting, and things are done a bit differently.

The good news is that things are even easier nowadays. Depositing the best bookmakers online can be completed in seconds, provided your payment option is funded. Bank transfers have been the most popular payment option for quite some time, but new options such as e-wallets and cryptocurrencies have emerged as the better option.

All transactions at online sportsbooks are made through the Cashier or Payments page. This page can be found on your account and is quite easy to navigate. More often than not, bookies have a How To guide describing the deposit/withdrawal process step-by-step. Even if you’re a newcomer, you shouldn’t have trouble following the on-screen instructions and depositing them into your real money account.

Your best and fastest options to do so are e-wallets such as Neteller, PayPal, and Skrill. They offer fully safe and instant deposits and pretty fast withdrawals too. Since they accept players from many countries outside the UK, such as India, Canada, Australia, Ireland, and South Africa, they can be used anywhere globally.

You must get those winnings back to your account when you win something at a bookie. Withdrawing money is just as easy as depositing, although withdrawal times are often quite slow. Of course, good betting sites will pay your winnings instantly via e-wallets – those are the ones you should be going for.

Bonuses, Promotions, and Free Bets

When you join an online bookie, you will surely get some freebies in return. In most cases, bookies use free bets to lure new customers, which works. While free bets might seemingly look free, they are tied to specific terms and conditions you’ll need to meet before you can get your winnings. It will require you to play the bonus funds several times on predetermined odds.

100% up to $2500
New customers only! Get 100% sports up to $2500 on your First Deposit! To claim - use promo code: JOIN125 Full T&Cs apply
50% up to $250
To receive your Welcome Bonus, simply redeem it, make a deposit and instantly receive a 50% bonus up to $250. Full T&Cs apply
50% up to $1000
Earn a 50% Welcome Bonus up to $1,000 on your first-ever deposit at BetOnline. Use code BOL1000 and your extra 50% will be added to your sports betting bankroll instantly! Full T&Cs apply
100% up to $500
Get a 100% Sports Sign-up Bonus up to $500 for the best wagering experience at Xbet Sportsbook when you sign up and fund your new account. Full T&Cs apply
Up to $750 for NA only
North American customers enjoy up to $250 extra on each of their first three deposits. Full T&Cs apply
50% up to $1000
Earn a 50% Welcome Bonus up to $1,000 on your first-ever deposit at Jazz Sports. Use Promo Code JAZZ50 and your extra 50% will be added to your sports betting balance. Full T&Cs apply

Free bets are the most popular bonus you can get at online sportsbooks. Of course, they’re not the only ones. There are plenty of other bonuses and promotions you can get your hands on that will boost your bankroll. You can use them all to your advantage, placing bets on riskier markets that will hopefully pay off.

Besides free bets, welcome bonuses are a popular freebie for new players. As the name suggests, these are sign-up bonuses that will most likely cover a portion of your first deposit. For example, a bookie may offer a 100% cover of your first deposit up to £50, which will double your money to play with from the beginning.

Some bookies may choose to cover your next few deposit bonuses. Remember that you should always read the fine print before claiming a reward. The bonus T&Cs hold valuable information without which you can’t meet the requirements and claim any eventual winnings.

Bookies also use a host of promotions to entice regular users to continue depositing and betting. Promotions can cover a specific sport or be available in particular markets. Just like bonuses, they come tied to a set of terms and requirements you should read. Bookmaker promotions are a great way to add funds to your bankroll, keep betting, and possibly win.

You may have heard about free bets, but there’s more where that’s coming from. Online sports betting sites have loads of bonuses and promotions on offer. Below you can see the most common bonuses, promotions, and specials available at the top betting sites in 2023.

Bonus Feature Pros Cons
Sign up Bonuses Also known as a welcome bonus, it is the first promo you’ll see when joining a betting site. In most cases, it’s either a small free bet after a successful deposit and wager or a first deposit match bonus of up to 100%. A great bonus to get started with Most require a deposit and possibly a bet
Boosted Odds While not technically a bonus, boosted odds are a great way to get higher on a particular sports event. They are available on specific occasions and improve the early odds the sportsbook initially provided. Great way to earn a bit extra Available on selected matches
Contests Contests are like online casino tournaments. They are for seasoned bettors who can enter a competition and hunt for the top prize. Easy to enter Require a bit of knowledge
VIP and Loyalty Programs VIP and loyalty programs give bigger and better bonuses to loyal bettors. These are tiered programs where you climb up the VIP status ladder by depositing and betting regularly. Offer exclusive rewards The higher tiers and better bonuses and perks are hard to reach
No Deposit No deposit bonuses give you a small cash fee to try a sportsbook. They require no deposit and are smaller than welcome or deposit bonuses. No deposit required Typically smaller than any other bonus
Risk-Free Bet Contrary to free bets, risk-free wagers allow you to earn something even if you lose your bet. In most cases, you won’t get cash but site credit for your loss. No risk involved – you win even if you lose Rarely offer cash prizes
Deposit Match Deposit match bonuses give you a bit extra on top of your deposit. This bonus may cover 100% or above or beyond that number. Easy to claim – may double your deposit Usually tied to high wagering requirements
Free Play Contests Free play contests are free to enter, but the prize pools are smaller. It’s an excellent way for new bettors to try out competitions for the first time. Free-to-enter Prize pools are small
Odds Boost The odds boost is the same as increased odds. Sportsbooks offer it on selected matches, promoting the early odds just before the event starts. An excellent way to earn a bit extra on match winners Sometimes the boost isn’t worth it
Parlay Insurance Parlays can deliver much money your way, but if one leg fails, you lose the total bet. With parlay insurance, that won’t happen, but keep an eye on the terms and conditions. You win even if a leg fails You lose a fair bit of price in return
Score Bonus Score bonuses will give you a bit of extra money under certain conditions. It won’t be a lot of extra cash, but it’s still a nice boost. You can earn extra on top of the winning odds Usually, just a small boost
Bet Guarantee Bet guarantee is also known as arbitrage betting, where you bet on multiple outcomes with at least one guaranteed return. Guarantees a bet in return Typically shorter odds

Mobile Betting & Apps

One of the most exciting aspects of online betting nowadays is mobile betting. Placing a bet online is as easy as visiting a bookie from your smartphone or tablet. In just a few flicks of your finger, you’ll be able to place a bet on your favourites, and you can get your money out even more effortlessly.

Bookmakers today use either apps or mobile-adapted websites for this service. The first ones are much better. There’s an app for everything these days, including online sports betting. Thanks to mobile apps, you can complete a bet slip in seconds, even faster than betting on your PC.

Betting companies put a lot of effort into their apps. Most of them sport great designs and innovative features that make betting on your phone very simple. You can install the respective app from the Google Play or iOS store, depending on what kind of smartphone you own. They’re all free and straightforward to install and use. As soon as the app is on your phone or tablet, you can place bets instantly.

While the most popular sports betting sites have mobile apps, not having one doesn’t mean a betting site’s terrible. Mobile websites are equally significant and even preferred by many UK punters. They’re much more comfortable to access, you don’t need to install anything on your phone, and they feature the same PC website layout and design that makes them easy to navigate.

You can try both and see what you prefer. While visual betting apps are more impressive, a mobile-optimized website isn’t half bad.

Features

Our guide to the best sports betting site reviews considers each bookie’s top features. Every website is unique in its way. Some have features that favour horse racing bettors; others are more focused on football or other sports. The great news is that pro punters can look forward to a wide range of excellent features at the betting sites on our list, delivering a truly royal experience.

It is especially true for new online bookies. Most of them feature a unique feature that appeals to punters from new generations. For example, mobile-specific options will undoubtedly refer to younger punters. Hard-core punters will love other stuff, such as lucrative bonuses and promotions, to give them more money to play with.

To check out the best features of our recommended betting sites, read our in-depth online bookie reviews. They will give you a better idea of what to expect from each site and check out its strengths and weak points (if it has any).

Customer Support

Proper and attentive customer support is essential to the online betting experience wheel. To enjoy an appropriate betting experience, good customer support is a must. The good news is that our recommended bookies have professional support teams with highly-trained agents that will help you in any situation. No matter if you need step-by-step guides on depositing or placing a bet for the first time, a good customer support team will help you instantly.

The best online bookies will have 24/7 support service available via various channels. You can write an email if you need an extensive answer, but live chat support is much better and faster. You’ll get an answer to your questions quickly, and it’s a much more personal experience with trained human agents.

The best sports betting help sites will feature an extensive FAQ section covering the most commonly asked questions in detail. Use this to your advantage. Instead of waiting to talk to a customer service agent, you can check the FAQ section first and see if your answer is already there.

Live Streaming

Live betting platforms are the best way to wager on sports online. These platforms are even better when they come packed with live streaming. Live streams allow you to watch every second of the action, which should translate to more informed bets and better and more frequent returns.

Early Payout

Early payout is not a feature all betting sites have. It is tied to live betting platforms and allows you to cut your losses, gaining some profit at the very least. There are 2 options for early payouts – full and partial cash out. If you don’t want to cash your bet in full, you can use the partial early payout option to leave a part of your bet in the running.

The Quality of the Website

While not many sites pay attention to the quality of the website, we consider it a key factor in our reviews. The Internet has evolved and is nearing its 3.0 iteration, where the design will play an essential role. Our recommended betting sites have great modern designs and layouts that work perfectly on desktop and mobile devices. Top-quality websites are more user-friendly and run smoother on any platform.

Finding the Best Sports Betting Site for You

Finding the best sports betting site for you may sound easy, but it’s not. There’s a wide range of factors you should check before you make a decision. Use our online betting sites comparison tool to make things easier for you. You’ll get an overview of all the advantages and disadvantages of every betting site on our list and decide based on these facts.

You should put an accent on the factors we already talked about above. The license, safety, and security measures are essential factors before choosing a bookie. Unlicensed betting sites are a big no-no – if you want to bet like a pro, you’ll pick a licensed bookie.

Every bookie proudly displays its official license on the website, so you can easily check it. The rest of the important stuff is up to you. Some punters prefer a betting site with plenty of bonuses; others enjoy a wide range of markets. Every UK punter has its wants and needs. The online betting industry is pretty crowded right now, so there’s a bookie for each type of punter.

If you want to find your ideal betting site, check out our list of online betting companies and make your pick with ease.

What Is a Sportsbook?

A term that originated in the USA, a sportsbook (often referred to as a sports book) represents an online bookmaker. It is the natural successor to betting shops where people in the past placed wagers on different sports. The industry has moved online in the past 20 years and successfully growing. Online sportsbooks are bigger and better than their predecessor, not to mention brimming with unique features.

Sportsbooks are getting increasingly popular. New punters are not very likely to head to betting shops and wager on their favourite teams, but they are pretty willing to do it online. Sportsbooks are an easy choice for all types of punters thanks to the massive number of markets, bonuses and promotions, and special features that are impossible to get in betting shops.

Why take a shopping trip when you can bet from your computer or mobile phone? It’s effortless to sign up nowadays – the process is completed in just a few minutes.

How to Open a Betting Account

Opening a betting account is very easy nowadays. Things might have been a bit more complicated in the past, but you can complete your profile/account in minutes in 2021.

All of the sites on our list feature fast profile creation. All you need to do is locate the Sign Up/Register page. It is usually in the top right corner. If it’s not there, don’t worry – it’ll be highlighted in one way or another.

As soon as you click on the button, you should only follow the on-screen instructions. When you start the process, a form should pop up asking you to enter personal data and other required information.

Here’s a step-by-step guide for those who can’t find their feet at a betting site:

  1. Click on the Sign Up/Register button.
  2. Enter the information required – it will surely ask for your name, surname, email address, and, most likely, phone number.
  3. Complete your profile after ensuring that the information you entered is correct.
  4. You should get a confirmation link in our email.
  5. Click on it to complete the process.
  6. Start betting!

You can log in with your user and password and make a deposit as soon as you’re ready. Before you do that, we suggest checking out the bonus page. There might be a juicy welcome bonus waiting for you to collect it.

Get your free bet or bonus and start betting on your favourite sports immediately.

The sign-up process and its convenience are one. When evaluating sportsbooks, we take an in-depth look at their features. We always note how easy it is to complete, what details the bookie requires, and whether it’s easy to provide personal info. Of course, we take note of the security features, too, since it’s important when providing personal information.

Bookmaker Sign-up Ease  Qualifying stake Deposit methods Approval time
Betway Easy £30 Debit cards, e-wallets, Apple Pay 10-30 min
William Hill Easy £10 Debit cards, e-wallets, Apple Pay 10-30 min
Bet365 Very easy £10 Debit cards, e-wallets, Apple Pay Less than 10 min
Betfair Easy £10 Debit cards, e-wallets, Apple Pay Less than 10 min
Paddy Power Easy £5 Debit cards, e-wallets, Apple Pay Less than 10 min
SkyBet Very easy £5 Debit cards, e-wallets, Apple Pay Less than 10 min
888Sport Easy £10 Debit cards, e-wallets, Apple Pay More than 30 min
BoyleSports Easy £10 Debit cards, e-wallets, Apple Pay More than 30 min
Tote Easy £5 Debit cards, e-wallets, Apple Pay Less than 10 min
Ladbrokes Very easy £5 Debit cards, e-wallets, Apple Pay Less than 10 min

Bookmakers Rating Overview

This article is a guide to everything you need to know about the best betting sites reviews. We consider the best new bookies in the UK in-depth and have a bookmaker comparison tool that should help you make a more comfortable choice. Finding the right bookie is hard, but thanks to our reviews, you’ll easily find a safe bookie to choose from.

Our bookies often appear in the top 100 you can find online or rank even higher. Some of them are the top betting sites in the history of sports gambling. They are all fully licensed and regulated and operate under strict UK laws.

You’ll find a great choice of betting sites with a wide range of markets and great odds. Our recommended bookies are not cheap – they have everything you need to bet like a pro.

  • The key features to look out for in a betting site include the markets, odds, live betting, bookmakers’ cash-out option, as well as pro tips and tricks;
  • The best bookmakers list includes the great William Hill, Bet365, and Betway, among others;
  • Globally, the UK, Wales, Scotland, Northern Ireland, and the USA are the countries with the most active punters;
  • The most popular types are welcome offers, free bets, and cash back when it comes to bonuses. Refer a friend rewards and reloads are also very popular among UK and US punters;
  • When betting at a bookie, the best options you can use include Visa, MasterCard, Neteller, PayPal, and Skrill;
  • Always shop for odds first if you’re looking for a new bookie. There’s a great disparity between the odds at different bookmakers, so try to get the ones with the best value.

Responsible Gaming

If you scroll down to the bottom of each betting site, you will most likely find a Responsible Gambling badge. It is a relatively new movement that bookies have been joining lately, aiming to help vulnerable punters.

Gambling, as you probably know, is very dangerous. It can leave you penniless with ease if you’re not responsible and don’t manage your bankroll. Since many players ignore it, bookies have joined this helpful program to help you if your habit is becoming a problem.

A visit to the Responsible Gaming page will tell you everything you need to know. If you need help, you can contact the customer service agents, who will direct you to the appropriate authorities.

Never let your guard down, and never chase your losses regarding sports betting. It might seem fun to chase your losses or a result, but it can put you in debt and more significant problems without your realization.

Bottom Line

We’ve created this page to help all new punters make the right choice for sports betting sites. Every bookmaker review on our page is wholly unbiased and written by experts. We’ve already talked about the process. If a bookie doesn’t satisfy our strict criteria, it doesn’t belong on our rating list – it’s that simple.

Our bookies feature the top betting markets and odds and a slew of insider tips and tricks that will hopefully help you become a better punter.

Choose a bookmaker from our list and enjoy the best odds and the top selection of sports betting markets.

 

Frequently Asked Questions

  • What is the most reliable sports betting site?

    A reliable bookie will be licensed by the UK Gambling Commission and offer a wide range of sports markets. It will also feature top safety and security measures to ensure your private data and transactions stay under wraps. William Hill, Bet365, Betway, and Ladbrokes are the most reliable bookmakers.

  • How does sports gambling work?

    Online sports gambling is just like old-school betting in shops. However, things have changed a lot from the past, and now you can place bets from your home or on the go from your mobile phone. Sports betting sites offer much better odds than betting shops thanks to the huge market selection and lower vig.

  • What is the best betting site?

    The best betting site is licensed, regulated and features a great selection of sports betting markets. The best bookie will also feature top odds and comes with live betting and possibly even live streaming.

  • Which online sportsbook is the best?

    We can’t tell you which online sportsbook is the best. That’s up to you. We can tell you that you can’t go wrong with legendary betting sites such as William Hill or Bet365. These, along with Coral and the best betting exchange Betfair are widely considered among the top 10 bookies in the world.

  • Is it legal to bet on sports online?

    In the UK, it is 100% legal to place bets online. That will depend on the country you’re betting in. While many allow punters to place bets online, some countries are still strictly opposed to gambling online.

  • How safe are bookmakers?

    If you choose a licensed bookmaker from our list, you don’t need to worry about your safety and security. The top betting sites we recommend are fully legit and safe to join.

  • Who is the biggest bookmaker in the world?

    Bet365, William Hill, and Betfred all make a case for the biggest bookmaker in the world. It’s all down to personal preferences, so try them and find a betting site that suits your wants and needs.

  • What information do I need to open an online bookmaker account?

    It depends on the sportsbook. In most cases, they will require your email address and/or mobile phone number and other personal information.

  • Which bookmaker has the best odds?

    If you want the top odds, stick with the top sportsbooks. Bigger bookies have much more room to offer better odds than new betting sites.

  • What sportsbook has the most accurate lines?

    It depends on the sport you want to bet on. Overall, Pinnacle and Betfair are often among the industry’s sharpest bookmakers.

Bet on your favorite sports

At BetZillion, you’ll find the top sites in the business where you can bet on your favorite sports. Our recommended bookies have everything from football and basketball to cricket, tennis, and golf.

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