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Best Sports Betting Sites in Italy

Top 3 Bookies in Italy
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Tim Harrison
In this article, we'll take a close look at the online betting scene in Italy, how it works, and teach you 3 key things you should know before you start betting in this European country, including:
  1. Where to find the best betting sites in Italy?
  2. What can you bet on in Italy?
  3. What is the legal situation of online betting in Italy?

Full List of the Best Italy Betting Sites

Italy is home to many great betting sites, and there is no shortage of bookmakers where you can sign up for an account. But the trick is to recognise the best betting sites in Italy and which bookmakers can offer you a solid wagering experience.

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Before you register for an account, log in and start betting, you should read our article, where we'll take a closer look at the best Italian betting sites and teach you how to recognise the top bookmakers where you can bet in Italy.

Best Betting Bonuses & Offers for Italian Bettors

All Italian betting sites will have bonuses and promotions for their users, so no matter which sportsbooks you're using, you can rest assured that you will find some promotions. Yet it's important to know that you'll come across many different offers.

The most common bonus is the sign-up or welcome bonus offered by bookmakers to new customers. These often award you a matched deposit up to a confident %, effectively giving you free money to bet with.

Free bets are another standard promotion available on most betting sites, and they're often awarded to existing users without any conditions. Your average bet on the bookmaker dictates free bet size, so if you regularly wager with $5, you'll likely get a $5 free bet occasionally.

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New customers only! Make a deposit now and get a Boosted Deposit Bonus of up to €600. Get T&Cs apply
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New customers only! Get up to 180% bonus on your First Deposit! Full T&Cs apply
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Other popular bonuses you'll find on bookmakers in Italy include Acca boosts, reload bonuses, special promotions during significant sporting/Esports events, and even free casino spins if you're using an Italian betting site with an online casino.

Bookmakers have become very innovative with their promotional offers, and due to the tough competition, most promotions are easy to obtain without you needing to do any extra work.

Italy Sports Betting Market Overview

⚖️ Is betting legal: Yes
📅 Sports Betting Legal Since: 1930s
🏢 Regulatory Body: Autonomous Administration of State Monopolies
🧾 Taxation: 0.5%
⚽ Favorite Sports to Bet on: Football, Basketball, Water Polo, Volleyball
🎰 Other Popular Gambling Markets: Casinos, lotteries, bingo
⭐ Most Popular Sportsbooks: Ivibet, 22Bet, FreshBet
🔞 Legal gambling age: 18

Bet of the Day for Italy

Italian bookies offer the same betting options you would find on any other bookmaker in any country. You can bet on all of the world's most popular sports, with the same betting types, and on all significant competitions.

WHAT IS THE BEST BET FOR TODAY?

However, since betting sites in Italy want to cater to local punters, you can be sure that Italian bookies will offer far more betting options on the most popular local sports. They even cover some Italian competitions you might not find on other betting sites. Moreover, Italian betting sites might even offer special promotion bets on Italian teams or players during significant events such as the football World Cup, giving you extra betting options to choose from.

Bet on Sport

Like any other bookmaker, you can bet on sports on Italian betting sites. But since sports are top-rated in Italy, you can expect Italian bookies to put in extra work to provide a solid sports betting experience.

Sports betting in Italy is a huge industry, more so than in some other European countries, making it extremely accessible. It isn't even too far from the truth to say that all betting sites in Italy offer sports betting and do a very good job at it. If you're sports betting fan, then Italian betting sites are the right fit.

Football

Football is the most popular sport in Italy, but we don't have to tell you that. The Italian national football team is widely known to be one of the best national teams in the world, and much of the same holds for Italian football clubs.

You would be hard-pressed to find an Italian who doesn't watch football; likewise, it's nearly impossible to find an Italian bettor who doesn't wager on football. Therefore, it shouldn't come off as a surprise that all betting sites in Italy do an exceptional job of offering football betting.

Basketball

Basketball might not be as popular as football in Italy, but it's still one of the biggest sports in the country. And to meet the demand of basketball fans, all Italian betting sites will offer basketball betting, allowing you to wager on domestic competitions and significant international leagues.

Volleyball

Volleyball is the third-most popular sport in Italy, and it receives just as much attention from Italian betting sites as football and basketball. With excellent coverage and a great offer of betting markets, Volleyball betting is not only highly accessible but also one of the favorite betting activities amongst Italian bettors.

Cycling

The home of Giro d' Italia and many of the world's top cyclists, Italy is also big on cycling. And like millions of fans who watch cycling events, many punters like to place bets on cycling races.

Like volleyball, cycling might not be as popular as football, but all Italian betting sites will cover it, so if you want to bet on cycling, you can do so on all Italian bookies.

Tennis

Tennis is one of the world's most watched sports, so naturally, it also boasts a massive following of punters who bet on tennis matches, knowing that it shouldn't be surprising to learn that all Italian betting sites offer tennis wagering markets.

Rugby

Italy has an intense rugby scene, which helps with the sport's popularity and has a sizable following in the country. And likewise, many people like to bet on rugby – be it national leagues or international tournaments.

Naturally, if there is demand for rugby betting, Italian bookmakers have to provide it, which explains why you won't find any shortage of rugby betting options in Italian bookmakers.

Motorsports

There are only a few countries where motorsports are as popular as Italy. The home of some of the motorsports' biggest races and some of the best riders, Italy and motorsports go hand-in-hand.

But not only is motorsports popular among the fans. It's also one of the most bet-on sports in the country, largely thanks to the bookmakers who do an excellent job in offering motorsports betting options.

Esports

The Esports scene in Italy is less intense than in France, Germany, or the United States. But that hasn't stopped Esports from gaining popularity in the country. Like everywhere else, Esports has become a big hit among fans and punters, leading bookmakers to offer Esports betting markets.

So if you're an Esports bettor, you can use any Italian betting site, and you will have plenty of betting options.

Bet on Competitions

Italian betting companies do an excellent job of offering betting options on all of the world's most popular sports and Esports competitions. However, as is expected, they also put effort into offering betting options for domestic competitions.

Don't be surprised if Italian bookies also offer special promotions for its domestic football league. So if you're a fan of Serie A, you can rest assured that Italian betting sites will have markets for it. Likewise, all Italian bookmakers will have betting markets for SuperLiga, Lega Basket Serie A, and more.

Moreover, most Italian betting sites will also offer betting markets on its domestic competitions' lower division leagues, which bookmakers rarely cover in other countries. So if you're a fan of Italian sports betting, consider registering on Italian betting sites.

How to Choose the Best Bookmakers in Italy

There are hundreds of Italian bookmakers available for punters to choose from, which has its advantages, but it also means that you need help finding the best one. Luckily, there are a few things you can look at to recognise which Italian betting sites are excellent and worth your attention and which you should avoid.

The best betting sites in Italy are all legal, safe, and legit, and they all hold valid gambling licenses. And since security is fundamental, you should only pick a betting site that is licenced, as only this way can you ensure the safety of your money and personal information.

Besides security, an excellent Italian betting site should also have competitive betting odds and enough betting markets. It allows you to bet at fair prices and on any competition or sport you wish.

Although those are 2 main things you should look at when picking a betting site, there are also other things to keep an eye on. Most importantly, you should check if the sportsbooks have in-play betting options and live streams. Although you might not plan to bet in-play, it's nice to have that option available.

Likewise, you may prefer bookmakers with a betting app, especially if you're a mobile bettor. But even if you rarely bet from your phone, mobile betting apps can be handy and are a nice feature all of the best online betting sites in Italy should have.

Which Italian Bookmaker Has the Best Odds?

No single bookmaker will have the best odds, but many great betting sites have competitive odds. Expecting to find one betting site with the best odds for all sports and markets is unrealistic, as the bookmaker would naturally be the most popular.

It's also impossible for a single bookie to have the best odds due to the competition from other betting sites. So if you're after the best odds, it's wise to register with multiple betting sites.

Known as “price shopping”, searching for the best odds on the match you intend to bet on across all betting sites available to you is the best way to bet with the best available odds and something all serious punters should do. For example, Bet365 might have the best odds on Serie A football, whereas Sky Bet will have better odds on alpine skiing. So if you intend to bet on both sports, you should have an account with both bookmakers.

So if you want to place Italy bets with the best odds, consider registering with multiple bookmakers.

Since Italy is located in Europe, the most used odds format on Italian betting sites is the decimal odds format. It's the most common and straightforward odds format, which displays the odds in decimal numbers.

Written as 1.50, 2.25, or 4.50, the decimal odds are always higher than one, and the format is widely known as the most straightforward of the 3 (decimal, fractional, American). Its most significant advantage is the simplicity of calculating your returns, where you only have to multiply the odds with your stake, ex. $100*2.44 = $244.

All betting sites in Italy will allow you to change the odds format. So while all bookmakers will have the odds by default set to decimal, you can freely use fractional or American odds form if you want.

Payment Methods at Italian Sportsbooks

Since many betting sites allow you to place a bet in Italy, there are also many available deposit methods. Admittedly, the payment methods will vary from bookmaker to bookmaker. Still, since the Italian betting market is overflown by international bookmakers – who tend to accept all of the most well-known deposit methods – you can rest assured that you won't struggle to find a suitable payment option.

Yet, there are a few payment methods that Italian bettors prefer over others. And those include Trustly and PaySafeCard.

It's easy to find betting sites with PaySafeCard, and bookies that accept Trustly, mainly because they're two of the most popular payment methods worldwide. PaySafeCard is a big hit among bettors as it allows you to control your spending well, and it offers an extra layer of protection as you're not risking more money than the value of the voucher you bought.

Yet even if Trustly or PaySafeCard are not for you, Italian betting sites have many other payment options to choose from – including e-wallets, bank transfers, and even crypto deposits.

Mobile Betting Sites & Betting Apps in Italy

In the same way, you can bet on sports on Italian football betting sites and sportsbooks. You can also bet from your phone – either from a mobile website or by using a mobile betting app. Notably, not all sportsbooks will have an app available, but most will, so it won't be hard to find betting apps in Italy if you wish to use one.

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If you're a mobile bettor or even someone who only occasionally places bets from your phone, it's wise to sign up with bookmakers in Italy that have a mobile bet app. That is because mobile apps are far better than mobile betting websites.

In comparison, mobile betting apps are more stable, have a better design, and are more convenient. Moreover, some Italian betting sites will even hold special promotions for mobile bettors and offer exclusive bonuses for mobile betting app users. It is one more reason you should use Italy betting apps for online betting in Italy.

Italian Live Betting & Streaming

Live betting has become very popular of late, so it shouldn't come off as a surprise that it has become a required feature any Italian betting site should have. But while you will find live betting options on all websites that offer online betting in Italy, some do it better than others.

If you want to live bet, you should set up an account with bookmakers that have live betting and offer enough in-play wagering markets and stable live odds. Moreover, it's essential that the bookmaker also has live-streaming options.

Luckily, many Italian betting sites check those marks, so it's relatively easy to find one that will provide you with a solid live betting experience. And even if you don't plan to bet in-play, it's wise to register with a bookmaker that gives you that option.

Live betting offers an entirely different betting experience anyone should try at least once. While you can place a bet in Italy on pre-match markets, live betting is far more exciting and often offers better betting opportunities, granted it requires a lot of knowledge of the sport to find the right bets.

Customer Support at Italian Sports Betting Sites

All licensed bookmakers that offer online betting in Italy will have customer support, offering more than one way for punters to get in touch with the agents. Most commonly, betting sites will have a live chat and email contact, but some might even have a ticket system and a mobile number.

Depending on the bookmaker you choose, you might have more ways to contact customer support. But at the end of the day, if a sportsbook has a solid live chat option, it's usually more than enough.

It's also worth noting that all prominent bookmakers will offer customer support in various languages, from Italian to English, Swedish, and anything in between. So even if you don't speak Italian, you will be able to resolve any issues you might have with the customer support agents.

Online sports betting in Italy is legal and available even to international bookmakers who can operate in the country. However, any global betting website that offers its service in Italy has to have a license from the Amministrazione Autonoma dei Monopoli di Stato (AAMS).

Since 2012, the AAMS has been incorporated into the Agenzia delle Dogane e dei Monopoli (ADM), the only licensing authority in Italy.

History of Sports Betting in Italy

Until 2006, online betting in Italy was unregulated, but in early 2006, Italy took its first steps towards liberalizing the online markets. At the time, only the National Horse Breeders Enhancement Society (UNIRE) and the Italian National Olympic Committee (CONI) were the only 2 legal Italian betting companies allowed to offer online betting. At the same time, the authorities blocked all other bookmakers.

However, since the introduction of Ministerial Decree no. 111 In March 2016, the Italian betting market opened its doors to international betting operators, who were allowed to join the Italian bookies as legitimate betting providers. Then, in 2007, Italy made several amendments to the law, but it wasn't until 2010 that it set up the needed legal framework which made sports betting in Italy as accessible as it is today.

According to the current law, international sportsbooks can operate in Italy – including Bet365 and SkyBet – as long as AAMS licenses them. So even though foreign sportsbooks have to jump through some hoops to join bookmakers in Italy, many have done so, creating a situation where Italian bettors can use all significant international bookmakers as sports betting sites in Italy.

Responsible Gambling Organisations in Italy

Here are a few global corporations and organizations that can provide assistance if you are facing challenges with gambling in Italy.

  • Giocatori Anonimi
  • European Gaming and Betting Association
  • GambleAware
  • GamCare
  • Gambling Therapy
  • Gamblers Anonymous
  • GamStop
  • Net Nanny
  • CYBERsitter
  • Betblocker
  • Qustodio
  • Gamban

Italy Overview

Before we conclude our article, here are some interesting facts about betting in Italy, sports, and the country you might not know about.

  • Rome is Italy's capital and the most populous city, followed by Milan, Naples, Turin, and Palermo.
  • Italian is the official and most spoken language in Italy, but people also speak English, Spanish, and German.
  • Italy uses Euro as its official currency and is also the most used currency on online betting sites, ahead of cryptocurrency.
  • The most popular online payment methods available on Italian betting sites include PaySafeCard, Visa, MasterCard, and Trustly.
  • The most popular and legal online bookmakers in Italy are Bet 365, Sky Bet, William Hill, and Betway.
  • Football is the most popular sport in Italy, followed by basketball, volleyball, cycling, and motorsports.
  • Some of Italy's biggest and most popular sporting competitions are Serie A, SuperLiga, Lega Basket Serie A, and Giro d' Italia.
  • Italy's most popular sports teams are AC Milan, Olimpia Milano, and Leo Shoes PerkinElmer Modena.
  • Some of the most notable athletes from Italy are Francesco Totti, Federica Pellegrini, Vincenzo Nibali, and Valentino Rossi.

Bottom Line

That concludes our in-depth article about Italy's online sports betting industry, teaching you everything you'll ever need to know to bet in this European country. So now you're ready to find the best betting sites in Italy and start betting with BetZillion bet excitement!

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Frequently Asked Questions

  • What are the best betting sites in Italy?
    Italy is home to many sportsbooks, including some of the world's biggest begging companies. Yet some of Italy's most popular and best-betting sites are Bet365, William Hill, Sky Bet, Betway, and Bet-at-home.
  • Is online betting legal in Italy?
    Yes, online betting is legal in Italy and has been for decades. Italian bettors can bet on any bookmaker with a valid betting license authorized by local authorities as long as they're at least 18 years old.
  • What currency is accepted on Italian betting sites?
    Italian betting sites accept currencies, from the Euro to USD to the Danish Krone, and even cryptocurrency. However, the options available will vary depending on the bookmaker you choose.
  • What are the most popular payment methods for online betting in Italy?
    Some of Italy's most popular payment methods for online betting include PaySafeCard, Trustly, Visa, and MasterCard. Of late, people have also started using crypto deposits due to the fast transactions and anonymity it offers.
  • Do you pay income tax on your winnings while betting online in Italy?
    People in Italy must pay taxes on their winnings from betting. However, the rate varies depending on where you bet. If you bet at land-based bookmakers, you must pay a 20% tax, while winnings from online betting are taxed at 24%.
  • Which are the best football betting websites in Italy?
    Some of the most popular football betting sites in Italy are Bet365 and Betway. However, some people like to use other bookmakers, such as William Hill and Bet-at-home.
  • Are there any betting restrictions for players in Italy?
    There are no restrictions for punters in Italy as long as you're old enough to bet online. However, it would help if you used only licensed betting sites with valid betting licenses issued by AAMS.
  • How to find the best betting site in Italy?
    The best betting sites in Italy will be licensed, offer competitive odds, have enough betting markets, and have a mobile wagering app available. Moreover, top bookies will also offer generous bonuses and promotions-
  • Can I use Betfair from Italy?
    Yes, you can access Betfair from Italy. Betfair offers to bet in many countries, including Italy and its neighboring countries.
Tim Harrison
Author
Betting Guru

Tim is our betting guru. Every gaming site needs one, and Tim’s our guy. He has plenty of experience in betting online and is quite successful at it. Tim’s favorite sports are hockey, baseball, and Esports. Tim believes the latter to be the future of betting.

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