Best European Bookmakers for 2024

European online betting industry is a prime example of dynamic and competitive environment. Many of Europe's leading betting platforms are globally acclaimed, as they provide the best offers and competitive odds to lure new local clients. With such a vast set of options, it may be tricky to find the best suitable operator. That is why we have thoroughly reviewed and prepared a full list of the premier sports betting sites in Europe to guide you.

Top 3 Bookmakers in Europe

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Tim E
We have compiled all the information you need about the best European bookmakers and local industry standards as of 2024. Find out how to choose the most suitable EU sportsbook or app, analyze their pros & cons, offers and popular markets.

Full List of European Betting Sites (June 2024)

The best European bookies offer several key things you should always look out for. For instance, an excellent online bookie will always give you good, fair odds on all the betting options available on the platform. Similarly, the operator should give you a great range of sports gambling options, often providing players with additional options such as a live betting service. There are different bookmakers accepting various currencies, you can have such options as 1 pound minimum deposit betting or betting with euro or USD.

100% up to $500
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check iconMany bonuses
check icon24/7 support
check iconMobile apps
125% up to $1250
T&Cs Apply
check icon24/7 support
check iconSuperb promotions
check iconEsports offers
check iconLive betting
check iconMany sports
check iconFast payouts
check iconGreat support
check iconMobile apps
check iconLive betting
Rakeboost bonus
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check iconEasy to use
check iconGreat markets
check icon24/7 support
Up to 180% bonus on 1st deposit
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check iconWelcome offers
check iconLive streaming
check iconMany bonuses
check icon24/7 support
check iconWelcome offers
check iconMobile apps
50% up to $1000
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check iconWelcome offers
check iconEsports market
check iconLive streaming
T&Cs Apply
check icon24/7 support
check iconLoyalty program
check iconMany bonuses
100% up to $1000
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check iconVarious bet types
check icon24/7 support
check iconGreat markets

An excellent online operator will also be entirely trustworthy and safe to use. You can usually discover this by reading sportsbook reviews. Some of our picks currently available on the 2024 market include Betway, 22Bet, LVBet, and Bet365. These operators are frequently seen on most of the annual top 10 lists.

Popular European Bookmakers Welcome Bonus Mobile App Live (In-play) Cash Out
⭐ Betway  Up to £30 in free bets  iOS  ✅  ✅
⭐ William Hill  Bet £10 get £30 in free bets  Android, iOS  ✅  ✅
⭐ FreshBet  100% up to €500  ➖  ✅  ➖
⭐ Rolletto  150% up to €1500  ➖  ✅  ✅
⭐ Goldenbet  100% up to €500  ➖  ✅  ✅
⭐ MyStake  100% up to €500  ➖  ✅  ✅
⭐ QuinnBet  50% up to £35 in free bets  iOS  ✅  ✅
⭐ 22Bet  100% up to €122  iOS  ✅  ✅
⭐ 888Sport  Bet £10 Get £30 in free bets  Android, iOS  ✅  ✅
⭐ Unibet  Up to £40 in free bets  Android, iOS  ✅  ✅


What We Like about Betway What We Don’t Like about Betway
  • Intuitive web design for a smooth and enjoyable user experience
  • Downloadable mobile app for iOS and Android devices to bet on the go
  • Many sports categories and betting markets, including live betting markets
  • A live streaming feature to watch select games
  • A cash-out option to limit your losses or make quick profits
  • Fair terms, conditions, and wagering requirements for the bonuses and promotions
  • A friendly and resourceful customer support team is available 24/7
  • Diverse payment methods and relatively quick withdrawals
  • An online casino for casino players, including live casino games
  • Doesn’t offer Esports betting markets
  • Live streaming is limited to a few countries, including the UK, Ireland, and Sweden
  • A modest welcome bonus compared to other offers in the industry
Betway Review

William Hill

What We Like about William Hill What We Don’t Like about William Hill
  • Enticing bonuses and promotions with easy wagering requirements
  • Offers dozens of sports categories and hundreds of betting markets
  • There are good odds with odds boosters for select bets
  • A user-friendly website with a neat layout and user interface
  • A downloadable mobile app and mobile-responsive website
  • Free and relatively fast transactions with withdrawal limits as low as $5
  • 24/7, toll-free customer support
  • It is one of the most reputable, reliable, and trustworthy sports betting brands
  • Offers an online casino with hundreds of casino games, including live dealer games
  • Modest welcome bonus amount
  • Extensive registration requirements
  • Limited deposit and withdrawal methods
  • No Esports categories or betting markets
William Hill Review


What We Like about FreshBet What We Don’t Like about FreshBet
  • A generous welcome bonus with fair qualification and wagering requirements
  • Diverse ongoing promotions, including deposit bonuses and a 10% loyalty rewards
  • Ongoing free bets (one free bet for every 3 premium bets)
  • Accepts popular cryptocurrencies for making deposits and withdrawals
  • Dozens of sports categories and more than 400 betting markets
  • Offers a few Esports categories and betting markets
  • A premium live-streaming feature
  • An intuitive, easy-to-use website for a mobile-responsive design
  • 24/7 live customer support and a comprehensive FAQ page
  • Offers an online casino with hundreds of games and enticing offers
  • No dedicated mobile apps for Android and iOS devices
  • No telephone-based live support.
FreshBet Review


What We Like about Rolletto What We Don’t Like about Rolletto
  • Thousands of sports betting markets across dozens of sports categories
  • Generous welcome bonuses and ongoing promotions with fair terms and conditions
  • Accepts popular cryptocurrencies and even offers a dedicated crypto deposit bonus
  • Quick withdrawal transactions using cryptocurrencies and e-wallets
  • A mobile-responsive website for betting on the go
  • Good odds in European and Asian formats
  • A premium live-streaming feature for select sports events
  • A full cash-out option
  • Esports and virtual sports categories
  • An on-site, online casino with exclusive offers and hundreds of games
  • No downloadable mobile app for iOS and Android devices
  • Customer support languages are limited to English
  • No bet builders.
Rolletto Review


What We Like about Goldenbet What We Don’t Like about Goldenbet
  • Offers a generous welcome bonus worth up to $500 and enticing ongoing promotions
  • Covers dozens of sports categories and thousands of betting markets
  • Accepts cryptocurrency and offers free, secure, and relatively fast transactions
  • Offers cash-out option on select bets to help limit your losses
  • Unlimited 10% lifetime cashback and one free bet for every three premium bets
  • Competitive odds are presented in different formats
  • An easy-to-use desktop website with a mobile-responsive design for betting on the go
  • Offers Esports, virtual sports, and more than 3,000 casino games
  • No downloadable mobile apps for iOS and Android devices
  • Limited customer support communication channels (no telephone)
  • Restricted in certain countries
Goldenbet Review


What We Like about MyStake What We Don’t Like about MyStake
  • Covers a wide range of sports and non-sports categories, including Esports, virtual sports, political gambling, and TV shows
  • It offers thousands of betting markets and diverse bet types
  • Runs on an intuitive website compatible with all mobile devices and web browsers
  • Enticing offers, including a welcome bonus for new players and multiple ongoing promotions for existing players
  • A long-term offer of one free bet is worth $10 to $100 as a reward for every three premium bets.
  • 24/7 customer support via live chat and email and a comprehensive FAQs page to guide you
  • An on-site casino with exciting games and exclusive offers
  • No dedicated mobile apps
  • Telephone-based customer support is unavailable
  • Restricted in certain countries
MyStake Review


What We Like about QuinnBet What We Don’t Like about QuinnBet
  • An intuitive web design with a neat layout for an easy and enjoyable user experience
  • Dedicated mobile apps for Android and iOS devices and a mobile-responsive website
  • Multiple ongoing promotions based on specific sports
  • Low minimum deposit and withdrawal limits
  • Live streaming and live betting features are available
  • An early cash-out feature to limit your losses
  • Comprehensive sports coverage, including Esports and virtual sports, with thousands of betting markets
  • Fair bonus terms, conditions, and wagering requirements
  • 24/7 customer support
  • Modest welcome bonuses are limited to certain locations
  • Limited payment methods
  • Withdrawal transactions take four business days
  • Doesn’t accept cryptocurrencies
  • No telephone-based customer support or FAQs page
  • Restricted in certain countries
QuinnBet Review


What We Like about 22Bet What We Don’t Like about 22Bet
  • There are more than 40 sports categories and thousands of betting markets
  • It is one of the most robust Esports categories, with dozens of games and competitions
  • A generous welcome bonus and multiple ongoing promotions
  • A downloadable mobile app for iOS and Android devices for betting on the go
  • A quick and simple registration process for new users
  • Accepts dozens of payment methods, including Bitcoin and other cryptocurrencies
  • Low minimum withdrawal limits starting at $1 and quick withdrawal processing times averaging 15 minutes
  • 24/7 customer support via live chat and email
  • No telephone-based customer support
  • No free bets
22Bet Review


What We Like about 888Sport What We Don’t Like about 888Sport
  • There are diverse sports categories, including Esports and virtual sports, and thousands of betting markets
  • An easy-to-use website with an intuitive web design, neat layout, and compact user interface
  • Diverse payment methods, including credit cards and online wallets
  • Dedicated downloadable apps for iOS and Android, plus a mobile-responsive website
  • Bet Feed feature to help you track trending bets
  • SSL end-to-end encryption and a strict privacy policy to protect your data
  • An on-site casino with exclusive bonuses and hundreds of games
  • Limited live-streaming capabilities
  • Limited live statistics for live betting
  • Doesn’t accept cryptocurrencies.
888Sport Review


What We Like about Unibet What We Don’t Like about Unibet
  • There are thousands of betting markets across dozens of sports categories, including Esports and virtual sports
  • Enticing offers include a generous welcome bonus and regular free bets
  • Downloadable mobile apps for Android and iOS devices for betting on the go
  • Diverse payment methods for making deposits and withdrawals, including online wallets
  • Live betting and live streaming features are available for select sports and events
  • Low deposit and withdrawal minimums and high deposit and withdrawal limits
  • 24/7 customer support via telephone, live chat, and email
  • Doesn’t accept cryptocurrencies
  • Generic customer support responses
  • 2.5% fee for making payments with credit and debit cards

In most cases, top European sports betting sites provide the best offers. These promotional deals can take many forms and can be given to both new customers and existing players. Free bets are a common welcome bonus on the best platforms whilst a no deposit bonus for existing players seems to be the most common occurrence on these sites. These promo codes are designed to keep bettors of all types satisfied with the site for long.

100% up to $500
New customers only! Please bet responsibly, 18+. Full T&Cs apply.
125% up to $1250
New customers only! Get 125% bonus up to $1250 on your First Deposit! Full T&Cs apply
Rakeboost bonus
Rakeback is a withdrawable bonus that is accrued for each bet and depends on your current Rank. Please bet responsibly, 18+. Full T&Cs apply.
Up to 180% bonus on 1st deposit
New customers only! Get up to 180% bonus on your First Deposit! Full T&Cs apply

Free Bets

A free bet offer rewards a player for depositing a specified amount in basic terms. Once a player has made this deposit, they are given a free bet worth a specific amount. The best free bets will give players a greater reward for placing a lower deposit. For example, many of the best websites will give bettors around €20-25 for placing an initial deposit of only around €10-15. Free bet offers are commonly given as a welcome bonus on these sites.

EU Sports Betting Market Overview

📅 Sports Betting Legal Since: Depends on the country
🏢 Regulatory Body: Region-specific
⚖️ Legal Acts: Region-specific
🧾 Taxation: Depends on the country
⚽ Favorite Sports to Bet on: Football, basketball, tennis, rugby, cricket
🏅 Widespread Tournaments\Competitions to Bet on: UEFA Champions League, English Premier League, Bundesliga, Ligue 1, LaLiga, EuroLeague
🎰 Other Popular Gambling Markets: Online casinos, slot machines, poker, lotteries
⭐ Most Popular Sportsbooks: Betway, LVBET, 22Bet, Bet365, William Hill

Choose Your Bet of the Day in Europe

All good European sportsbooks will allow you to bet on an expansive range of local sports events and teams. All useful websites will let you place bets on sports competitions and tournaments in the EU. These options can usually be found easily by clicking on the “Sports Betting” link on most sportsbook websites or mobile apps.


Bet on Sports

Europe is renowned globally for its wide range of popular sports played throughout the year. Football, rugby, cricket, handball, and more are commonly considered to be some of the most popular sports. European sportsbooks will give their bettors plenty of opportunities to bet on a range of sports widely played. A list of local sports can usually be found on these websites underneath the “Sports Betting” tab on the homepage.

Bet on Competitions

The best Europe-based betting sites and apps will also let players bet on a wide range of sporting competitions. Some of the most famous sports competitions that are frequently bet on include the UEFA Champions League, The Europa League, and the UEFA Cup. These UEFA events are some of the most popular football betting events worldwide, meaning that the odds for these competitions are usually pretty great.

Bet on Tournaments

By far, one of the most popular sporting events on a global scale is the UEFA Euro. This football sporting tournament is one of the most possibly lucrative and rewarding sports events yearly for bettors. All popular events will often be featured on the front page. The best sites will give their players great odds on these Europe-situated tournaments.

Bet on European Teams

If you don't already know, football (soccer) is one of the most popular sports in Europe. Every online betting company will have a great range of football betting options featured on their site. Teams like Barcelona, A.C. Milan, Liverpool, and Real Madrid are all top-tier football teams. These teams are usually featured on the front page.

Bet on European Players

The best betting websites even let their player-base bet on individual players during a sports game or event. Players tend to be some of the best due to their high popularity and apparent skill. Football players like Cristiano Ronaldo and Lionel Messi are just two examples of commonly bet on sports players from Europe who play for local teams.

How to Choose the Best Bookmakers in Europe

It is often the case that finding the right bookmaker for you can be a somewhat arduous and challenging task. However, if you follow the handy hints below, this should no longer be an issue that you have to face:

  1. Before registering, make sure that you research them thoroughly. Ensure that everything about the operator is legit and safe and that their website or app is secure to use. It is mainly the case for new sites, as they can sometimes be untrustworthy.
  2. Choose a bookie with a great range of betting options, including sports gambling, live betting, and other forms of betting.
  3. Choose a European bookmaker that gives you plenty of promotional offers at a regular rate, ensuring that you always get a good deal.

Widely Accepted Deposit Methods

Top European bookmakers will give their clients plenty of deposit methods. Some of websites' most widely accepted deposit methods include PayPal, Skrill, Neteller, VISA, and MasterСard. The best operators may offer their customers further payment options such as Cryptocurrency payments (Bitcoin) or prepaid card methods like PaySafeCard.

Widely Accepted Withdrawal Methods

Some of the most commonly accepted methods for withdrawal include VISA and MasterCard payments, E-wallet payments from PayPal and Neteller, or additional techniques such as bank transfer options, Skrill, or even cryptocurrencies options such as Bitcoin. Each of these methods has its own average withdrawal time. E-wallet payments take the least amount of time, whereas card payments usually take around 2-3 working days, and bank transfers take around five working days for the money to appear within your account.

The Best European Mobile Betting Sites and Apps

If you are looking for a more convenient and comfortable way to play, look no further than a mobile betting app or mobile-friendly site. Many operators allow their player-base to access their website via mobile devices. Similarly, the best bookies also give their bettors a free betting app. The best betting apps in Europe usually come from popular operators such as Betway, 22Bet, and Bet365.

Up to 180% bonus on 1st deposit
T&Cs Apply
100% up to $600
T&Cs Apply
Bet £10 get £30 in free bets
T&Cs Apply

Live Betting and Live Streaming

A new and prevalent feature of modern online betting is in-play/live betting. A player places a bet on a live sports game, race, or event and watches as the results are given in real-time. Live betting in Europe is prevalent, with many of the best operators allowing their bettors to live stream some of the most popular sports events.

The Legality of Online Betting in Europe

Generally speaking, most European countries and regions allow most forms of online betting. As long as bookies have the correct gambling licenses for that specific region of Europe, they will likely be permitted to operate within that area. Sports betting is the most commonly accepted form of online gambling across the continent.

European Gambling Licences

There are four primary gambling jurisdictions situated throughout Europe. The Malta Gaming Authority, the UK Gambling Commission, the Alderney Gambling Control Commission, and the Gibraltar Online Gaming Laws are the primary regulators of online gambling within the continent. These official agencies will give licenses to trustworthy online operators after testing and concluding that the site or app is safe to use.

How to Win at Online Betting in Europe

If you want to win big with online betting, there are a few tips and tricks to help you start. The first tip is fairly self-explanatory; you should always ensure you have thoroughly researched the betting market you wish to bet on. Ensure that you know everything there is to know about the general trends in odds for that sport or team and use them to your advantage.

You should also utilize promotional offers as effectively as you can. They can be a great way to place a no-risk bet so that you can understand how a site or app functions. Many operators will also give you plenty of tips, tricks, and predictions should you require them.

The Most Active Betting Countries in Europe

There are many active betting countries throughout the continent.

The Best Betting Sites in Europe

Some of the most popular regions for betting include:


The UK is one of the most popular betting destinations in Europe. Many of the best bookies are located and licensed in the UK, giving UK-based customers the best odds and promotions.


Horse racing in Ireland has been exceptionally popular for years. So, it only makes sense that modern forms of online betting should capitalize on this high popularity.


The hockey betting market in the Netherlands has always been highly accessible and rewarding. Many sites allow users from the Netherlands bet on a range of hockey events.


As many bettors from around the world do, German bettors love their football. The World Cup odds are usually great on a range of providers, making it perfect for German bettors.


Online casinos are particularly popular with the French. That is not to say that they do not also love a range of sportsbook options such as horse racing and football.


Forms of gambling have existed within Italy for centuries. What was once a Roman pastime is now one of modern Italy's most popular hobbies.


Throughout Spain (Gibraltar Online Gaming Laws), gambling regulations are very flexible, allowing Spanish players to bet on any sports betting option.


Online betting in Sweden is fairly new, originally blocked by the Swedish government for years. The Swedish people can now enjoy a range of international sports betting options thanks to new EU laws.


Denmark bettors can enjoy the same wide range of betting options as many other European countries, as their laws are entirely flexible around online betting.

European Odds Formats

The European betting market has several primary formats for odds. Fractional, decimal, and percentage-based odds are the most common formats used within the continent. Many leading operators will provide you with an odds converter should you require one.

Accepted Currencies in European Bookmakers

European betting operators will let you use a range of currencies. Of course, most bettors will use Euro or British Pounds, which are commonly accepted on almost every online betting site.

An Overview of Online Betting in Europe

On the whole, betting in Europe should be straightforward and rewarding. Most of the world's leading online bookmakers are in the UK, making them the perfect option for any local client. The section below should give you a brief refresher on some of the essential points discussed within this article:

  • The UK, France, Germany, Italy, and Spain are all countries in which betting is prevalent.
  • Popular European betting sites usually use the popular English, French, and Spanish languages.
  • Local bookies accept various currencies, including the British Pound and the Euro. For that, outside of the EU, many sites also accept US Dollars and Australian Dollars.
  • Commonly accepted payment methods include VISA, MasterCard, PayPal, and Neteller.
  • Some of the most popular sports gambling options include football, cricket, hockey, horse racing, and rugby.

Bottom Line

The online betting market in Europe shows no signs of stopping. Many leading online operators provide an inherently high-quality betting experience from the offset to EU-based players. Head to one of our recommended sites today to see what the local market offers and place your BetZillion bets now.

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Frequently Asked Questions

  • Which is the best European betting site?
    Many of the world's leading online betting sites originate within Europe. Excellent bookmakers like Bet365, 22Bet, and Betway are all European operators offering their player-base an incredible selection of sports betting options and great odds. These operators are entirely safe and trustworthy and will secure your personal information.
  • What are the most popular sports in Europe?
    Europe has its fair share of popular sports. Some of the most popular sports throughout Europe include football, cricket, horse racing, and rugby. These sports are commonly found in the “Featured” section on many European online sportsbooks.
  • Where can you legally bet on sports in Europe?
    On the whole, Europe allows online betting in various forms. Sports gambling, in particular, is completely legal in most European countries and regions. Using that site is entirely legal as long as an online operator has the necessary license to operate within that area.
  • Still have questions?
    Ask our experts
Tim E
Betting Guru

Tim is our betting guru. Every gaming site needs one, and Tim’s our guy. He has plenty of experience in betting online and is quite successful at it. Tim’s favorite sports are hockey, baseball, and Esports. Tim believes the latter to be the future of betting.

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