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With the Gambling Act 2005, sports betting was effectively legalized throughout the United Kingdom, including London. This favorable market condition has seen an influx of many sportsbooks in the past 19 years. While it’s suitable for industry growth, it also makes it challenging to pick one platform.
We’re here to make things easier for you. Our experts at BetZillion have carefully ranked the best sportsbooks to sign up for within the UK capital city. The platforms we recommend all have valid licenses, making them legitimate and trustworthy for your betting activities.
Full List of London Betting Sites
You don’t need to worry about the number of online sportsbooks available for those living in London. There are plenty of online bookmaker sites that operate within London. Some of the best betting sites in London include Ladbrokes, Unibet, Coral, and William Hill.
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4.3
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Up to 25% bonus on the first deposit | 10% weekly cashback | NO KYC | Unlimited withdrawals
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4.2
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Welcome Bonus 500% on the first deposit + 400 FS
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4.1
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3+1 in Free Bets
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4.4
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4.2
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4.2
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4.5
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4.8
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Up to $30 in Free Bets
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4.2
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30% up to €300 in Freebet
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4.5
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4.9
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3.6
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Top Promotional Offers & Deals
Many top London bookies give their player-base plenty of promotional offers as a reward. Both new players and existing customers can benefit from these. Some of London betting sites' most popular promotional bonuses include free bet offers, a no-deposit bonus, and a matched deposit bonus.
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4.3
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Up to 25% bonus on the first deposit | 10% weekly cashback | NO KYC | Unlimited withdrawals
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Claim Bonus | New customers only! Full T&Cs apply |
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4.2
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Claim Bonus | New customers only. Bonus is valid for 7 days. Terms & Conditions apply. Please bet responsibly, begambleaware.org. |
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Claim Bonus | Mystake Welcomes You with up to 500€ /£ /$ Bonus on your first deposit! |
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4.5
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Claim Bonus | 18+. Play Safe. New players using T60 code. Online only. Get £60 bonus split as follows: (i) Deposit £10. Get a £20 Vegas Bonus on selected games (72hr expiry, wagering reqs apply); “(ii) bet £10+ (odds 1/2+) with cash or Vegas winnings (after wager reqs met). Once settled, get 4x£10 sports free bets (valid 7 days, excl. virtual sports). Payment & country restrictions & full T&Cs apply. |
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3.6
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Choose Your Bet of the Day in London
As should be expected from a range of London betting websites, Londoners can often place bets on their home teams during sporting events. All good betting shops in London will give their bettors plenty of opportunities to place bets on their favourite London-based events.
WHAT IS THE BEST BET FOR TODAY?
Betting on Sports
What can you bet on at the top London betting sites? Plenty of markets, to be honest. The best bookmakers will have an extensive list of sports to wager on, including football, golf, horse racing, basketball, tennis, and more. Below you can see the most popular markets London punters love putting their money on.
Horse Racing Betting
The UK is the cradle of horse racing, so it makes perfect sense for the best London betting sites to offer plenty of horse racing markets. Punters from London can bet on the many famous UK horse races, including the Queen Mother Chase, the Derby, or the Cheltenham Gold Cup.
Football Betting
The Premier League is the world's biggest football competition, with up to 6 clubs fighting for the title. London bookmakers will have a range of fantastic PL markets you can bet on with competitive odds. These go beyond simple moneylines. You can bet in other markets too, so it would be best to explore the football section in detail.
Cricket Betting
Cricket is a major sport in the UK, with England among the top contestants. The best London betting sites have numerous cricket wagering markets to bet on, including the World Cup, The Ashes, and other popular competitions and tournaments.
Betting on Competitions
All London bookies should let you place a bet on all of the popular sporting events and competitions that take place in the heart of London itself. English Premier League, FA Cup, the Oxford/Cambridge Boat Race, and the Wimbledon Championships are commonly bet on events.
Betting on Teams
When it comes to sports teams, London has plenty to choose from. Chelsea, West Ham, Arsenal, and Tottenham are all popular football teams to bet on, while the London Lions are an excellent choice for all basketball enthusiasts.
Types of Sports Bets Offered in London
The best sportsbooks in London will have a bunch of markets you can wager in. We're not just talking about picking matches or tournament winners. There's plenty more where that came from, and it would be smart to explore options and get the best online sportsbook payout.
Moneyline
It is the 'default' bet you'll find at London bookies. It's the easiest to put your money on, allowing you to pick the match winner in any sport between 2 teams or players. You can bet moneylines in football, basketball, golf, tennis, and other sports. When it comes to this bet, London sports betting companies have it readily available.
Spreads
Spreads are pretty popular among London punters. Instead of betting on the match winner, you're betting on the margin of victory expressed in points or goals with point spreads.
Over/Unders
The over/under market allows you to bet over or under the goal or point line set by the bookie in a match between 2 teams. For example, you can bet over or under that number if it's set at 5 goals for a PL match.
Props
Props are bets focused on events happening or not happening in a match without affecting the result. Players' props are the most popular, such as if Gabriel Jesus scores a goal in the next Arsenal match.
Futures
Will Arsenal win the PL this season? Can Manchester City lift the CL trophy? Bets on future events that you can put your money on earlier in the season. That's what futures are.
Parlays
Parlays are quite a hit with London punters. Instead of betting on a single event, you can tie in numerous matches in a single parlay, but all your selections must win to make a profit.
How to Choose the Best London Bookmaker for You
The brief guide below should give you helpful tips regarding how to choose the best London sportsbook for you:
- Use reviews to compare bookies and ensure that your chosen London betting site is trustworthy and legal.
- Choose a bookmaker that will provide a consistent supply of promotional deals.
Select an operator with plenty of betting options, including additional live betting and live stream options.
How to Find the Best Sports Betting Sites in London
Choosing a betting site in London may look easy, but it's anything but. Of course, it's a case of personal preference, but if you want to learn how to pick the best sportsbook, our reviews and tips can help. You need a trusted brand with plenty of markets, competitive odds, and top bonuses and promotions.
Never deny yourself the opportunity to bet at top-rated betting sites in London. They're at the top for a reason (or reasons), and you should always look for the best possible wagering platform you can wager at. Read our reviews and see our team's recommendations, and you'll surely find what you're looking for.
Which London-Based Bookie Has the Best Odds?
When you place a London bet, you want that wager to be as successful as possible. That is why you must choose a London betting site with good odds on the sports you wish to bet on. Ladbrokes, Betfair, and Bet365 all have excellent sports betting odds that are updated continuously.
The Best Sports Betting Apps for Those in London
The best bookmakers in London will have a dedicated mobile app that you can download free of charge. It will directly bring that operator's quality online betting experience to your mobile device. It is a much more convenient and easy way to play.
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100% up to uâ‚ż50000
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4.8
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4.5
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Bet ÂŁ10 get 60 in free bets
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How to Place a Bet in London?
Londoners have many bookies to pick from on the web. However, quantity doesn't mean quality in this case. It's not as easy to find a good bookmaker in London these days. But if you follow the steps below, you'll be betting on sports in London before you know it.
Choose a Sportsbook
First, you must join a sportsbook to place wagers online in London. It means choosing one of the betting companies in London on this page or finding one on your own. The problem with selecting on your own is that you might prefer the wrong sportsbook, so it's best to stick to our recommendations.
Once you've pinpointed a exciting sportsbook, you should see how to join. You must download the app if you plan to bet from your phone. Mobile betting apps these days work perfectly on Android and iOS devices, so it doesn't matter which camp you're in.
Download Your App
Depending on your device and the sportsbook, the app might be available in its respective app store or on the sportsbook's website. For Android users, it's the Google Play store, while iOS fans can download the app through the App Store. Of course, only if the stores allow them, and they're notoriously strict about not allowing gambling apps on the platforms.
The app will be available for download via the sportsbook's website. Many have a QR code you can scan to download and install the app. If there's no QR code, you'll have to go the old-fashioned way – download the .apk (or iOS file) and install it on your own. But, don't worry – the top London betting sites will have instructions on the process.
Register on the App
Now that your brand-new betting app is installed, you should register. That should be pretty easy. Most apps will bombard you with banners saying JOIN NOW or REGISTER HERE. If that doesn't happen, find the Join/Register/Sign Up button and enter the required information. More likely than not, you'll need to enter your name, surname, email, and possible phone number and address. Whatever the bookie London website asks for, enter it to complete your betting account.
Make a Deposit
Now it's time to deposit before you start betting. The best betting companies based in London will have a variety of trusted payment methods you can use to fund your account easily. Check the deposit speeds, which should be instant, and if there are any fees. Keep in mind that if your bookie of choice charges fees, you always have the option to go with another.
Place Wagers
Once the money has landed in your account, you can start sports betting in London on anything you want. Go for the Premier League matches or choose the Champions League. Wager on the upcoming World Cup, bet on golf, or try a few horse races. The top sportsbooks in London should have everything on offer and more. Just make sure to find the best London betting odds by shopping around – you'll see quite the difference between sportsbooks.
Responsible Gambling in London
Responsible gambling is a concept the best betting sites stick to, offering help to punters in need. Before you start your bet in London, you should always remember to do it responsibly. If you think your betting habit may be out of control, you should contact the bookie's customer support team and ask for help.
They will most likely refer you to organizations such as Gamcare or Responsible Gambling, which should get you the needed help.
An Overview of London Sportsbooks
The range of bookies in London is great. The vast majority of online betting sites in London are very high quality. The list below summarises a few of the main points discussed within this article:
- London is the capital city of the UK.
- Some of the most popular London-based sports to bet on include tennis, football, and rowing.
- Some popular London-based sports teams to bet on include Tottenham, Chelsea, and Arsenal.
Bottom Line
On the whole, Londoners should be pleased with the amount of quality London bookmakers available to them. Those living in London can access many of the best 2025 bookies. If you live in London and want to start your online betting experience today, seek out one of our recommended London betting sites.
Need a trusted bookie in London?
Frequently Asked Questions
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Is sports betting legal in London?Generally speaking, yes, online forms of sports betting are completely legal within the UK, specifically within London. However, an online sportsbook must have legal documentation and licenses to operate within London. This legal documentation is given to an online bookie that wishes to work within London by the UK Gambling Commission. This official agency will provide an online betting platform with the licenses they require to operate within the UK.
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How many bookies are there in London?Regarding brick-and-mortar betting shops, London has a staggering amount. Over 9000 brick-and-mortar betting shops are situated within the relatively small city of London. The online betting presence is of a similarly high amount. Many of the top online British sportsbooks operate directly from London, offering their services first and foremost to Londoners. Punters can also enjoy a range of online bookmaker platforms that are situated internationally.
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What betting site is the best in London?There are many betting sites for those living in London. Some of the best betting sites available on the market can be played by those situated in London. Ladbrokes, William Hill, Betfred, Bet365, and Betfair are all leading operators that Londoners can access. Choosing the best betting site is ultimately up to the individual, as everyone has personal preferences regarding their online betting habits and behaviours.
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