William Hill Review

Payment options
Betting variety
Live betting
Jimmy E
If there’s a name any punter will recognize, it’s surely William Hill. One of the earliest bookmakers in the world, it was established in 1934. Where others have stumbled, William Hill is still strong even after five decades in the business. That’s not without reason. From the William Hill betting lines to the promos and great odds, it’s a bookie that oozes class.

William Hill is more than just a bookmaker. It’s a very successful business listed on the London Stock Exchange. Named after its founder, the betting giant has always been on the brink of innovation. It revolutionized the betting industry as soon as it moved online. Still one of the world’s largest bookies, the London-based site offers the latest NBA odds, great snooker and soccer markets, and rewards worth playing for.

WM Hill is a 100% safe and secure bookmaker with a license from the UK Gambling Commission. If you want to bet at best, you don’t need to look further – WM should be your top choice.

William Hill Website and How to Sign Up

William Hill’s innovation goes far beyond odds and bookmaking. Unlike many other bookmakers, the site looks great and is very easy to navigate. You can sign up at William Hill in minutes and start betting the moment you deposit.

William Hill Sportsbook Review

To open an account, you can follow these steps:

STEP 1 – Click on “Sign Up”

Start by heading to the William Hill main page and look in the far top right corner. Click on the “Sign Up” button. William Hill is meticulous regarding the registration form, so get ready to fill in many details. These will include your name\surname, email address, country, and even mobile number. You can also set the currency and any limits you want to impose on yourself from the Sign-Up form to keep your bankroll in check.

STEP 2 – Click “Confirm and Create an Account”

Once you’re done with the sign-up form, click the button below. It will verify the data and send you an automated email with a confirmation link. It is your way into William Hill and will make you a registered new bettor.

STEP 3 – Verify Your Account

Before you can start betting or withdrawing winnings, you’ll need to verify your account. It is done by sending personal documents for the KYC check, which usually takes 24 hours. Once verified, you can deposit, claim bonuses, and withdraw winnings from William Hill.

Don’t forget to get the William Hill free bet offer when you join. It’s a Bet 10 Get 30 types of bonus you can use on your favourite sports.

William Hill Quick Facts

📅 Year Established 1934
🤑 Welcome bonus Bet £10 get £30 in free bets
📱 Mobile application Android, iOS
💵 Minimum Bet £0.01 multies; £0.03 single
🔝 Maximum Profit Unlimited
↩️ Payout Percentage 96%
🖱️ Live (In-Play Mode)
📺 Live streaming
💸 Cash Out
🎰 Other Products Casino, lottery, poker, vegas, bingo

Banking Options

A major bookie such as WH never disappoints on every level. It goes for the payment methods too. The betting giant has partnered with the safest payment providers, so you don’t have to worry about financial scams.

Min. deposit £5
Deposit Charge Free of charge
Min. Withdrawal £5
Withdrawal time Up to 5 working days
Payout 96%

The list is so long that we’ll need a separate article to show you all payments. UK punters will be glad to see Visa and MasterCard on the list (debit cards only) as well as PayPal, Neteller, Skrill, EcoPayz, Trustly, ApplePay, and of course, bank transfer. The availability of these payment methods varies by location, so check the Help page for more information on the payment methods available in your country.

Remember that some of these methods won’t be available for the William Hill sports betting bonus. You can find that information under the reward T&Cs.

Deposit Methods

You can use debit cards, e-wallets, and other digital payment solutions to make deposits at the betting site. As mentioned, the availability of all deposit options varies from country to country. The good news is that the Help page can offer more information on it. You will also find the minimum/maximum deposit limits and the processing times for each.

Making deposits at William Hill is very easy. A deposit will be completed in a few simple steps as soon as your William Hill betting account is confirmed. As for the WH minimum deposit, you can check it out for each payment on the website’s Help page.

Withdrawal Methods

For security reasons, the bookie will issue withdrawals on the payment method you used to deposit. Of course, this can be changed by talking to the live chat support agents. Your best withdrawal option is Visa Direct since it allows the fastest withdrawals. The minimum withdrawal is £5 for debit cards and £10 for most e-wallets.

When it comes to withdrawal time, it’s immediate for most options. One of the coolest ways to get your winnings is the William Hill CashDirect service. Available to UK punters, the service allows you to instantly get money back on your WH card and use it as a prepaid voucher later.

William Hill Bonuses and Promotions

The giant bookie didn’t get where it is today without being generous. William Hill is known for its excellent range of bonuses and promotions available to new and regular punters. It all starts with the William Hill sign-up offer that gives new punters a chance to earn extra cash when they register.

A Bet 10 Get 30 offer gives you 2 free agers worth £15 for your favourite sports. To claim, it requires entering a William Hill promo code. Don’t worry – you don’t have to enter it. The site will automatically apply it when you click on Join.

The new customer offer is a great way to start your betting journey at WH. To claim it, you’ll have to register, make your first deposit of at least £10, and place it on a selection with odds of 1/2 or greater. Remember that the promo is not available for deposits made with some e-wallets. Understandably, it’s for the UK and Irish punters only.

After the sign-up offer, you will get plenty of chances to earn more bonus cash at It’s quite a generous bookie, and with such significant deals on the proposal, you should take your hands on as many extra pounds as possible. Don’t leave William Hill today’s great offers for tomorrow – there’s a cool promo for nearly every day of the week.

If you’re a soccer fan, you can take advantage of various Acca boosts and offers. Horse racing fans can enjoy Best Odds Guaranteed and the best Grand National bets on the market. High 5 bonuses, Lucky 7 promos, and pro pick em deals will keep you engaged and give you plenty of extra cash to bet on anything you want to.

William Hill Free Bets

It’s free bets galore at Will Hill. The bookie will give you a bunch of free bets to claim, with nearly all bonus funds issued in that form. For example, the Acca freedom bet boost is paid out as a free bet. There’s a 10% cashback bonus paid out in free bets too. The bookmaker’s site knows how popular free wagers are and isn’t afraid to use them to get the attention of all types of punters.

If you read any William Hill reviews, you’ll see that they confirm our words. WH is the king of free bets online, with a bunch of them to earn easily. Get them all, and you’ll give your bankroll a lovely lift and get extra chances to win more on your slip.

William Hill Welcome Bonus

All online betting sites these days offer some welcome bonuses. It can be a deposit boost, a free bet, or another freebie new punters should get their hands on. As mentioned, the first William Hill bonus bet you can claim is a Get 10 Bet 30 offer when you use the site’s promo code.


The welcome offer is available for 30 days and should be placed on a selection with minimum odds of 1/2. The sportsbook will pay the new sign-up proposal in 2 £15 free bets. Read the bonus rules to learn more about how to claim and use the sign-up bonus.

What to Bet On

One of the things UK punters love about is the large number of sports to bet on. It’s one of the most reputable sportsbooks in the industry, with bets available on literally any sport you can think of. William Hill’s betting offer is truly impressive, from football, tennis and basketball to Esports. For the WH loyalists on the Internet, it is unbeatable.

Number of Sport Games 30
Number of Sport Events 116
Live Events Daily 310
Live Events Monthly 9300
Pre-match Events per Month 3440

The William Hill sports betting options are on the website’s left side. At the top of the list, you can see that they’re organized alphabetically. The list starts with American Football and ends with Water Polo, with dozens of sports in between. Football may be the biggest sport at any betting site – that’s a given – but Will Hill has given plenty of spotlight to other sports too.

Football betting is still in focus, of course, with plenty of promos for the Premier League. Horse racing isn’t that far behind. You can bet on all horse races today or tomorrow at the best odds in the business.

You can easily create a William Hill accumulator at the site –click on the odds, and the platform will automatically add them to your slip. It will calculate the return immediately, too, so you can instantly know what you’ll be getting.

Sports Betting

The top-rated bookie is primarily a sports betting site, even though it offers casino games and a poker room. Sports betting is the main dish served at the site, with a long list of options. Widely believed to be the godfather in the world of online sports betting, WH is a bookmaker offering perfect odds to bet on sports.

Sports to Bet on

As mentioned, has one of the most substantial collections of sports betting markets on the web. You will find many options to bet on, starting with football and ending with non-sporting events such as award shows and politics.

That’s right – WH isn’t a sport-exclusive bookie. While betting on politics or the Oscars will never be as popular as betting on the Premier League, it’s a nice change of pace that UK punters will find exciting.

If you ask us for a sport to recommend betting on, Esports is the right answer. It’s a rapidly growing sport with millions of fans and lots of money to be made. Since it’s not as big as a football, for example, the odds on Esports matches are amazing, so you will get much better value in return than betting on anything else.

The William Hill online betting platform allows you to bet on all the most prominent Esports competitions in the world, so take a look at them before you place your money down.

Sports Competitions, Leagues, and Events

The list of sports competitions, leagues, and events is even more significant than the sports list to bet on. If you’re a footie fan, you’re in luck. William Hill offers all the major and minor competitions from all around Europe and The World Cup, European Champions, and the Champions League.

The William Hill betting odds on these competitions can easily be called the best in the business. It doesn’t go for sports only – the non-sporting events are also nicely priced. Horse racing fans have much to look forward to, with coverage of all UK and Irish events and most major competitions worldwide.

Simply put, WH is not the best in the business for nothing. There are many events to bet on, and considering that the bookie offers fixed and live betting markets, there’s plenty to satisfy the likes of even the pickiest of punters.

Special Events

William Hill has a lot to offer. While navigating their website, you can dig deeper and discover their offerings. Some of the top betting markets covered by William Hills include:

  • American Football
  • GAA Football
  • Motorbike Racing
  • UFC
  • Volleyball, etc.

Other than these, William Hill also covers several special events:

Esports Games

Most in-demand popular Esports is covered in William Hill’s Esports betting market. However, the betting options are quite stock-standard as they only offer straight bets. Here, you can place your bets on Match or Futures wagers.

In match bets, you place wagers on qualifier rounds and individual matches. And in future bets, you place stakes on the winner of the entire tournament.

Some of the Esports available at William Hill are:

Live Betting Platform

Live betting is a vital part of all betting platforms these days. WH certainly knows this well, offering a live betting platform others can only dream about. You can place a William Hill in-play bet on nearly any event and competition you can think of. It’s pretty deep and nicely configured, and the odds are also marvellous.

William Hill Live Betting

The live betting platform is featured front and centre on the website, which is not a surprise. In 2024, it’s the preferred way to bet on. You will get the best odds on a wide range of live events, and as a plus, you can also watch the games live. This service is for registered users only. Watching the scores and results via the live stats platform is excellent, but if you’re serious about live betting, you know that watching the matches live is the real deal.

In terms of odds, we could say that they’re on part with Betway or Sky Bet. Of course, it is available on mobile and via the app or the mobile website. The cash-out feature adds more flair to the great in-play platform, making it a true winner, just like the bookie.

Live Streaming

William Hill Live TV, the major bookie, offers live streaming on horse and greyhound racing. It’s free for registered WH customers and integrated into the William Hill live betting platform. The service can be used on PC, Mac, and mobile devices. During our review, it worked excellently on our PCs and Android smartphones and tablets. No need to install any software – the streams work straight from your mobile browser.

Many other William Hill bookmaker reviews have praised the live-streaming platform. When many bookies often lack the resources, the betting giant doesn’t skimp on features.

William Hill Mobile Betting

UK punters nowadays prefer to bet on the go. That’s not a surprise. We spend most of our time with our heads focused on our smartphones, so it’s only natural for betting sites to offer their services on mobile devices.

While WH has an official smartphone app, you can still use the website to place bets from your mobile browser. It features the same layout and design you get on PC, but it is updated to fit smaller screens this time.

William Hill Betting App

Mobile betting sites continually find ways to keep customers engaged and lure new punters in. That doesn’t diminish Will Hill’s mobile presence at all. WH’s team has done well to establish a genuinely modern betting site. The William Hill sportsbook app gives you a world of betting at your fingertips where you can bet, watch, cash out, and do more anytime and anywhere.

The app is available on both Android and iOS devices. It is optimized to fit all screen sizes and works like a charm. Android users may need to update their preferences to allow installation from unknown sources. Depending on the type of mobile device you own, you can find the app on the Play and App Store.

Unlike other mobile apps, William Hill’s allows you to create and bet on your markets. You can even send your bet ideas to the bookmaker’s Twitter profile with the hashtag #YourOdds. Let the bookie know what you came up with; it may price it for you and anyone else.

Special mobile offers and promos might also be available on the William Hill bookies app. Keep an eye out for the promotions section, which should continuously update with new offers and deals. Claim them all to boost your bankroll and play on the go like a champ.

WH Pros and Cons

While William Hill is one of the business’s absolute best leaders, it does have its ups and downs. The experienced bookmaker has been online for quite a long time and always focuses on innovation. Of course, just because it has experience doesn’t mean it’s a great betting site. However, in this case, the pros far outweigh the cons.

  • Well-established brand
  • Lucrative odds on football
  • Loads of payment options
  • An excellent choice for horse and greyhound racing
  • Live betting and streaming
  • Wide range of markets
  • Special betting markets
  • May be too overwhelming for new punters
  • The bonus section can use improvements

Cash Out

One of the most useful options punters get online nowadays is cash out. Available in live betting markets, it allows gamblers to get their money early when things aren’t going their way. The William Hill cash-out feature is open to all punters at the site and, as always, gives you a chance to get part of your money and run instead of losing it all.

It’s a handy feature for both newcomers and experienced punters. Since there’s no way to win your bets 100% of the time, cash out gives you a chance to take at least part of your profits and run with it. Of course, it’s only available for a limited time and on live betting markets. Keep an eye out for the cash-out button next to your slip when betting in live markets. Once available, you should use it if things aren’t going as planned.

William Hill Odds

The odds at William Hill are nothing short of industry-leading. They can throw punches with some of the industry’s best betting sites, such as Ladbrokes or Bet365. UK punters can be happy about the odds, especially when it comes to football and horse racing. Will Hill’s greyhound racing odds are quite remarkable as well. Regarding pricing, it’s one of the best in the business.

Sports Historical Odds
⚽ Football 94.50 %
🏀 Basketball 93.00 %
🎾 Tennis 93.43 %
🏏 Cricket 93.58 %
👍 Overall 92.56 %

If you’re looking for a great bookie with top odds, look no further than WH. It truly offers the whole package. From great odds and an endless list of markets to top industry odds, you won’t make a mistake by registering at Will Hill.

Other Products

While online betting is William Hill’s primary area of expertise, the betting giant has something for everyone in the store. Since it entered the online stratosphere, WH has also created a casino, live casino, bingo, and poker rooms, completing a full range of betting offers.

William Hill Casino

Don’t think about the casino and live casino as a gimmick. The casino houses over 500 slots and table games from one of the industry’s leading providers – Playtech. The studio is behind some of the biggest slot hits in the industry and some of the most exciting live casino games. You can also access top DC Super Heroes jackpots such as Superman, The Dark Knight, and Suicide Squad.

You can also play a wide range of blackjack, roulette, and poker for free or real money straight from the site. No need to download any software – the instant-play platform works great. You’ll be treated to unique live dealer variants, such as Quantum Roulette, that will take things up a notch in the live casino.

If you’re a fan of bingo or poker, you’re in luck. William Hill offers plenty of bingo and poker games on its website for real money or fun. Enjoy a true Las Vegas poker experience with low- and high-limit tables and get one of WH’s great bonuses to play without spending much of your cash.

Contacts & Customer Support

Getting in touch with William Hill is very easy. You can either call the phone number left on the website, use the live chat, or write an email – the address can be found on the Contact Us page. The customer service agents will be more than happy to assist you in any way possible.

Support email
Support Phone Number No
Live chat Yes

Will Hill’s award-winning Help centre has all the answers you need for a smooth experience. All of the commonly asked questions are properly organized. Under the My Account section, you can learn how to open up and close an account. You can also learn how to place a parlay or other exotic bet. You can even know more about NFL betting lines, which will surely interest players from the USA.

The help centre will also share tips and tricks you should know about to improve your experience at If you prefer to bet in a shop and want to find one close to you, you can use the Help Center shop locator.

William Hill Verdict

One of the world’s biggest bookies is revered because of many reasons. In more ways than one, William Hill’s bet online website is the ultimate bookmaker. It has a long list of sports, industry-setting odds, plenty of bonuses, and a perfect Help Center. The bookie means business in all segments; a glance at the betting site will show it.

Licensed by the UKGC, it’s not a UK-exclusive bookie. Many bettors worldwide can access and use the site, including the US and New Jersey ones, making it one of the best BetZillion’s betting opportunities.

Our final William Hill sportsbook review score would be a 10/10. WH is perfect in any way and represents what a modern bookie should look like in 2024. If you want the crème de la crème in the industry, it’s a perfect choice.

Open Acc at William Hill

Frequently Asked Questions

  • Is William Hill trustworthy?
    Yes, William Hill is a 100% trustworthy brand. First and foremost, it has been in the industry since the 1950s. An unsafe bookmaker wouldn’t live that long if it wasn’t trusted. Second, the online betting site is licensed by the UK Gambling Commission. Third, the bookie enjoys a stellar reputation online, as seen in any WH reviews.
  • How do I get my money from William Hill?
    To get your money from William Hill, you must use a valid withdrawal payment method. In most cases, the bookie will pay your winnings the way you used to deposit. It is done because of anti-fraud measures. Before you make your first withdrawal requests, the site will surely ask for your verification. It means sending personal documents such as a photo ID or a utility bill in your name. Once verified, you can make withdrawals with ease.
  • How do you win on William Hill?
    There’s no trick to winning on William Hill. You must do your homework and follow sports all the time to be a successful punter. Online expert tips and tricks and following a team’s form can help you make more educated predictions. Even then, the world of online sports betting is unpredictable, so there’s no surefire way to win all of your bets.
  • How long does William Hill take to payout?
    It depends on the payment method you’ve chosen. For most e-wallets, the payout times are instant. If you choose to use a bank transfer, you’ll likely wait for your winnings to arrive for at least a few days.
  • How to use a William Hill bonus?
    Read the bonus terms and requirements to learn how to use a William Hill bonus. If you still don’t know how to use it, the Help Center should offer plenty of information.
  • How to get free bets on William Hill?
    Free bets at WH are sometimes given to new players and existing customers. You should once again read the bonus terms and conditions to put these to good use. Free bets usually come with no wagering requirements, but there might be other conditions you need to complete before getting them. Most of the bonuses at WH are issued in free bets, which will surely sit great with UK punters.
  • Still have questions?
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Jimmy E
Writer & Tipster

Jimmy is our on-duty tipster and writer. His favorite sports are cricket, tennis, and basketball. If you’re looking for the best betting tips in the business, Jimmy’s your guy. His tips and events previews are among the most read at BetZillion.

William Hill Reviews


8 months ago

I did a lot of bets with William Hill and I recommend. Nice tipsters, very trustfully partner and if you got any problem, they will solve quickly. 5/5



12 months ago

Very useful video review. Thanks!!!

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