Menu

Best Live Betting Sites & In-Play Sports Betting

Top 3 Live Bookies
4.0

100% up to €600
New customers only! Make a deposit now and get a Boosted Deposit Bonus of up to €600. Get T&Cs apply
4.4

Up to 180% bonus on 1st deposit
New customers only! Get up to 180% bonus on your First Deposit! Full T&Cs apply
4.1

Cash Rebate Bonus: Enjoy up to 25% Cash
flag usPlayers from United States accepted
Esports Background
Tim Harrison
The online sportsbook industry is in a constant state of change. Just as the online gambling market looks as though it has been perfected, along comes another innovative feature that changes the entire landscape forever. In-running betting, most commonly referred to as “In-Play betting,” is an innovative feature that changed the online sportsbook experience. This article aims to provide you with all the information you need about online live betting sites. We will address the following points and more in this article:
  • What an in-play betting site is.
  • Our recommendations for the best sites currently on the 2024 market.
  • Our picks for the best live sports betting apps.
  • Some in-play betting tips and our insight into in-play betting strategy.

Full List of Live Betting Sites

The leading online operators in the modern sportsbook industry all provide their players with live betting options. It is quickly becoming a tell-tale sign of a great online bookie. Some of our picks for the best live betting sites currently operating are Betway, 10Bet, Bet365, Paddy Power, Coral, Betiton, and Betfair. These are just a handful of the best live bookies available on the 2024 market.

100% up to $500
T&Cs Apply
check iconMany bonuses
check icon24/7 support
check iconMobile apps
50% up to $250
T&Cs Apply
check iconVIP program
check iconLive games
check iconMany bonuses
100% up to $500
T&Cs Apply
check iconLive betting
check iconMany sports
check iconFast payouts
50% up to $1000 in Free Play
T&Cs Apply
check iconGreat support
check iconMobile apps
check iconLive betting
-
T&Cs Apply
check iconEasy to use
check iconGreat markets
check icon24/7 support

In-play betting sites tend to feature the same popular promotions given by the best operators around. Some offers that can be used with in-play betting options are free bets and no deposit bonuses. Sports betting sites with the in-play option usually display their best offers on their homepage, giving users a direct link to their promotions and offers page.

100% up to €600
New customers only! Make a deposit now and get a Boosted Deposit Bonus of up to €600. Get T&Cs apply
Up to 180% bonus on 1st deposit
New customers only! Get up to 180% bonus on your First Deposit! Full T&Cs apply
Cash Rebate Bonus: Enjoy up to 25% Cash
-

Sign Up Bonuses

As mentioned, common offers given to players on a live betting site usually include free bets and no-deposit bonuses. These also tend to be aimed at joining players, acting as welcome bonuses. These welcome bonuses will be awarded to the player once they have signed up for the site. Once registered and logged in, new players can use their chosen welcome bonus to start placing bets on the various in-running options on the site.

Free Bets

Free bets are just as common in live betting as in the rest of the online betting industry. Free in-play bet offers are usually given to new players and existing users. These deals reward players with a free bet when they have placed an initial stake of a certain amount. The details of the free in-play bet offer will vary, but many UK-based operators will give players £20 worth of free bets when they have placed an initial wager of £10.

How Does Live Sports Betting Work?

Live betting is placing in-play bets on a sports event or race. For example, many online live betting sites allow players to bet on in-play horse races. All users need to do is head to the “Live Betting” or “In-play Betting” section of the site, click on their desired sport or race, and select a game or race that is about to start or has already begun. A bet can then be placed on the in-running match or race. The in-play event’s scores or results will be given to you in real time as soon as they come in.

How to Choose the Best Live Betting Site for You

Choosing a good live betting site can be challenging. It is especially true for those who don’t know exactly what they are looking for. An online sportsbook should be extremely safe and secure, have all of the correct licenses, and give its users plenty of in-play options to choose from, amongst other factors.

Safety and Security

Just as is the case with all forms of online betting, an in-running sportsbook must ensure that its users’ data is safe and secure at all times. The best live betting sites use state-of-the-art encryption software to protect personal information and banking details against all online threats like hackers.

All online bookies must have the necessary legal documentation to operate in the regions they do. These licenses are given to operators individually, meaning that each operator needs to obtain the specific region’s licenses. For instance, an online betting company must have a UK Gambling Commission license if it wishes to operate within the UK. All legitimate sites should show this information somewhere on the website. It is essential for offshore sportsbooks (US bookies and those based in Kenya, for example) and fine new bookmakers as the legality surrounding these providers can be different. Players in Asia may find that no live betting options are present now.

Look Out for the Best Odds

The best live betting sites will give their players the best odds. It is usually one of the main factors in determining the best bookmakers currently available. A good website will have regularly updated odds that guarantee players the best deal possible on their bets. It would be best to use sportsbook reviews (like the ones on this site) to determine which sites have the best odds and predictions.

A Wide Range of Valid Payment Methods

Not every player is the same, and not every player has the same banking options as others. The best live betting sites understand this completely, giving their users a good range of payment options. Popular methods include card payments, bank transfers, E-wallets, and sometimes cryptocurrencies.

Deposit Methods

Some popular deposit options are card payments, bank transfers, and E-wallet payments. An excellent online bookie must offer plenty of valid deposit methods as new users feel comfortable making their first deposit.

Withdrawal Methods

Withdrawing your funds should be just as easy as making a deposit. The best online bookies understand this, giving their users a wide range of methods to choose from when it comes to payouts. The techniques presented here tend to be the same as the deposit methods offered on the site, usually meaning card payment options, E-wallets, and bank transfers, among others.

Cash-Out Options

Many of the best sports betting sites with live betting features give their players an option to cash out. This cash-out feature allows players to end their in-play bet before the match or race stops. It is frequently done to either ensure a win or minimize a potential loss. Making a bet (in-play) with cash out can be very rewarding if you are a skilled player.

Live Betting Apps

Live betting has never been easier, thanks to the invention of live betting apps. Most leading operators give their bettors an option to utilize a free app. This free app usually brings the same high-quality experience directly to the palm of your hand, making your daily betting practices all more superficial and easier.

Live Betting App App Store Rating Google Play Rating
📲 Bovada  Not enough votes 3.8
📲 bet365  4.8  4.5
📲 William Hill  4.7  4.3
📲 Betfred  4.2  3.9
📲 Betway  4.7  ❌

Live Streaming Sports

Nothing makes a live bet more exciting than watching the game or race unfold in real time before your eyes. Many leading operators provide this experience via a live streaming service that streams popular games and races directly to your browser or mobile device. Many leading betting companies offer this service for free.

Are In-Play Betting Sites Worth It?

The worthiness of live betting online sites is largely up to the individual and their preferences. Still, in-play sportsbooks generally offer some of the most unique and thrilling betting experiences currently attainable on the 2024 market.

Advantages of Using Live Betting Sites

Live betting sites have a lot of advantages associated with them. The list below details just a few of the most important benefits of live betting websites:

  • It provides a unique betting experience many players have never tried.
  • It can usually be done from the comfort of a mobile device.
  • The cash-out feature used on in-play sites lets players take the betting experience into their own hands.
  • Pairing an in-play bet with a live streaming service can make for an exhilarating experience.

Disadvantages of Using Live Betting Sites

While live in-play betting sites are usually regarded very well by consumer reviews, some people may have difficulty with the live betting options on some sites. Here is a brief list of some of the most prevalent issues that some may find when using these sites:

  • The sheer amount of options can be a little overwhelming.
  • This betting experience’s live nature can intimidate a player due to the time restrictions of the in-play market.
  • Some players may find live betting more addictive than traditional, possibly causing responsible gambling issues.

An Overview of Live Betting

Overall, live betting can be an enriching experience; you need to know what to look for in an operator. Hopefully, this article has given you an insight into the world of live betting. In case you need a quick reminder, here are a few of the main things discussed in this article:

  • What you should look for in an in-play betting site, including the quality of odds, the sports betting options, and live streaming services.
  • Our picks for some of the best live bookmakers including Bet365, Betfair, Paddy Power, Coral, and Betiton.
  • Some popular sports gambling options frequently featured on in-play sites, including cricket, basketball, golf, baseball, soccer, American football, tennis, and darts, to name just a few.
  • Some live betting sites have live casino options, bringing the Las Vegas experience to you.
  • Some popular sports competitions that are frequently bet on in the live betting market include NBA, NFL, and Esports tournaments.
  • Some In-play betting tips and in-play betting strategies.

Responsible Gambling

Many elite brands trust BetZillion for betting recommendations, but when browsing live betting sites, responsible gambling should always be at the forefront of your mind. It would be best if you remain safe while using online gambling sites of all kinds. Leading operators will give their players plenty of ways to support this responsible gambling message, including daily limits on deposits and bets.

Bottom Line

In summary, live betting sites can be an enjoyable and exciting way to bet. In-play games are fun to bet and watch, with some of the best online operators giving you plenty of ways to do both simultaneously. If live betting seems like your thing, head to one of our recommended sites to bet in-play.

Frequently Asked Questions

  • What is live sports betting?
    Live sports betting is placing a bet on an in-play game. For example, if a horse race or football match has just started or is about to start, you can place a bet on that event. As the game or race continues, the scores and results are posted on the site in real time as they occur. The live wager will finish when the match or race does.
  • How does live sports betting work?
    While each site has specific live betting rules and procedures, most follow the same general formula. To access the live betting area on a site, head to the “In-play” or “Live Betting” tab. From here, you can choose from the available sports gambling options. Once a sport has been selected, put an in-play event, and follow the instructions on-screen to place a bet on the live game or race. You may watch the game or race live if a site offers a live streaming service.
  • Is live betting profitable?
    Live betting is just as profitable as traditional betting, meaning it is really up to the individual. If you are a skilled bettor, you are likelier to win big and consistently. Live betting can be more profitable on sites offering a cash-out feature. Skilled bettors can use the feature effectively to ensure they either practically never lose or only lose minimal amounts on bets.
  • How do you win at live sports betting?
    There is no real be-all and end-all betting advice to ensure you always win at live sports betting. There is, however, a great range of tips that can be found on this site. These betting tips cover when you should use the cash-out feature, what odds you should be looking out for, and many other helpful tricks to make your betting practices more successful.
  • What online sportsbooks have in-play betting?
    Many online sportsbooks offer some form of in-play betting. The best leading online operators will all feature extensive in-play options ranging from popular sports like football and tennis to more unique live betting options like Esports tournaments and casino games. Some recommendations for UK-based sites (that can also be played offshore) include Paddy Power, Bet365, and Betfair.
Tim Harrison
Author
Betting Guru

Tim is our betting guru. Every gaming site needs one, and Tim’s our guy. He has plenty of experience in betting online and is quite successful at it. Tim’s favorite sports are hockey, baseball, and Esports. Tim believes the latter to be the future of betting.

Latest betting guides

View all Guides

Betting on Penalties

Penalties are unpredictable events that can dramatically impact the outcome of a match. It makes them an enticing option for bettors looking for excitement and potential profit. However, like any form of sports betting, betting on penalties has upsides and risks.

Own Goals Betting

Betting on goals is one of the biggest go-to markets available to punters online today, with numerous options. One highly specific option in this category is own goal betting, which involves players scoring goals against their teams. This bet type exists as an independent market that players can bet on directly. But as expected, own goals also affect the results of other goalscoring betting options like correct score, BTTS, first-player scorer, etc.

Bet on Anything

Are you tired of the same old betting options? Do you want to add an element of excitement and personalization to your wagering experience? Then, you need to know how to bet on anything. While this might sound strange, especially to newbie punters, this innovative method allows you to go beyond traditional betting markets and create unique wagers on almost anything.
Thanks for subscribing!
We’ll send all the updates straight to your inbox. It’s the best way to learn news about sports betting.
You’ll also receive a newsletter with information on major sports betting updates, new betting site reviews, and the latest bonuses and promotions every few weeks.
We’re very happy to have you on board!
Cheers!
background
Our experts haven't completely reviewed this brand.
Meanwhile, you can try one of these most recommended betting sites:
background
4/5
4.0
100% up to €600
background
4.4/5
4.4
Up to 180% bonus on 1st deposit
background
4.1/5
4.1
Cash Rebate Bonus: Enjoy up to 25% Cash