With this statement, the BetZillion’s team of experts announces the official release of a report on new wagering trends and habits. As a part of this research, we lay down key findings related to changes in modern-day betting demographics, analytics, and regulatory compliance.
The key focus of our sports betting demographics research is to provide an in-depth overview of the target audience in this market. Our experts have focused on information and data provided by the bookmakers themselves to find key insights into betting habits and trends. These have turned out to be the primary factors:
We mainly wanted to see if there are any patterns as to who bets the most, when they do it, and how much time and money they spend. These factors have helped us come up with an average bettors’ profile between 2023 and 2024.
Our research on sports betting demographics matters to both punters and industry stakeholders, as it provides valuable insights into betting habits and emerging patterns, including the age groups that are the most involved in online betting activities.
Also, we’ve analyzed the wagering behavior of frequent bettors, which has given us an overview of their betting habits, including the most popular markets and events they stake on, estimated spendings, and average time spent at online bookies.
Our study shows that the main betting trends have changed along with the industry’s growth. Features like live betting, mobile wagering, and bonuses and incentives offered by bookmakers have all made the activity more accessible and appealing.
All the information obtained from sportsbook operators has helped us identify the online sports betting demographics that are most likely to engage in this activity. Also, we were able to determine how often they place their wagers.
The public perception of sports betting has also changed — all the ads, sports team sponsorships, and operator-specific promotions have contributed to a positive perception of punting. We’ve also explored the average financial practices of frequent bettors to see how big the chunk of their earnings that they dedicate to sports betting every month actually is.
On this page, you can find our full research on the demographics of online gambling over the stated period. After you’ve checked our methodology, you can also rely on our findings to adjust your wagering activities and focus on responsible betting.
