How We Rate Bookmakers

The online betting market is pretty saturated with options nowadays. New bookies are popping up faster than we can review them. It’s becoming challenging with dozens of factors to check to construct a proper review. Instead of leaving you to look all by yourself, we have written expert bookmaker reviews you can trust. Below you’ll also see the methodology behind each and what we test and look out for to give you an unbiased review.

Trust and Security

The first thing we check for is the trust and security of the site. It includes the license and if the bookie cooperates with regulators. Cooperation makes a betting company more trustworthy because it means they have nothing to hide. And even if they do, submitting to registration and licensing allows the authorizing entity to control and monitor the activities and decisions that can affect you as a bettor.

In today’s online landscape, the reputation a betting company builds after being around for some years is a big deal. The last thing you need is to involve yourself with an ill-reputed organization. We judge the reputation based on how often an unwanted behavior keeps happening.

Lastly, you want to ask how far the platform will go to protect your privacy and data. You’ll find what you need to know in the company’s privacy policy. Beyond the promises, our reviewers are deeply interested in how far and well the company has performed with the information it gathers over the years.

Licenses

The license is the first thing we check during our bookmaker reviews. Without a valid license, we don’t even verify a sportsbook. As a result, you’re getting a list of completely legit sportsbooks. From our experiences, bookmakers with the worst reputations evaded licensing and registration with the appropriate authorities.

Licensing involves an investigation by the state into the claims and business dealings of bookies. Sham bookies end up cheating punters when they don’t fear the force of the government or are somehow evading it by being outside the authoritative radar.

Betway License

You know you’re safe when the bookie clearly states its licensing information, often at the bottom of the website’s homepage. In some cases, there is a link attached to the registration number. Click it, and it will take you to the licensing authority’s website, providing more details about the legitimacy of the licensing claims.

There can be many licensing authorities for a single country or state. Diversity is unimportant; what matters is the validity of the authorizing personnel.

Independent Regulators

A good bookie will cooperate with independent regulators in the gambling industry. If it has nothing to hide, it won’t avoid cooperation. Regulation is different from licensing and registration. Many independent regulators are separate from the companies they supervise. Their duties include protecting you as a punter, ensuring betting agencies play fair, and setting standards that secure your privacy and overall gambling experience. Independent regulators oversee financial transactions, prevent fraud and money laundering, and ensure that BetZillion’s prime betting selections have enough resources to pay the lucky winners.

Without an independent regulator, there’s no entity to enforce transparency. So, we only trust gambling platforms that embrace regulation and conform to it.

Website

Next up is the website. While many punters don’t think like it, the user experience is vital in our online sportsbook ratings. The best will have a website that’s easy to navigate with a minimalistic approach that looks good on any device.

Many betting websites exist in today’s online scene, so choose one that feels like home. A welcoming interface can mean different things to different people, which shows that your friend’s favorite platform may not appeal to you. When choosing the one that deserves your membership, consider several factors, including the overall design and color scheme, menu outlay, text, and font.

Accessibility is a big deal on a betting website, mainly because punters have a series of information to process simultaneously. You’ll know you’re at the right place when decision-making and execution are always effortless. Other features you can prioritize include live streaming, search tabs, and easy odds computing.

In our experience, there are many non-English speaking betting websites. Thanks to the translation feature on most browsers, you can translate the language to English. The downside is that, in many cases, the translation is incomplete, depriving punters of important information in some sections.

SSL Certification

When constructing our bookie reviews, we always check if they have SSL encryption. This algorithm ensures the information you enter at the site is safely secured over private servers. As a bettor, you trust your betting platform with sensitive information like your personal data, financial information, and confidential communication. Without an SSL certification, your vulnerability can be dangerous.

A genuinely secure website shows a padlock icon in the address bar. We constantly look out for it before recommending any betting platform. Without it, there could be man-in-the-middle attacks, phishing attacks, and even impersonation. Our reviews are incomplete without investigating the validity of the bookie’s SSL certification.

Payment Methods

We can’t give a good bookmakers rating if the site doesn’t offer many payment methods. We register at the site and check each payment’s limits and transaction times so you know what to expect.

Deposit Methods

We analyze all the deposit methods available at the site, including the processing times. Most should be instant and, of course, fully safe and secure.

William Hill Deposit Methods

If you’re an active punter, a Visa or MasterCard account is an excellent idea because they’re the most common deposit methods. Virtually almost every online betting platform accepts these options, so you won’t have to worry about looking for a payment system that conforms when considering a membership with a new gambling company.

For those punters who like anonymity, cryptocurrency is fast becoming a worldwide option. A Bitcoin wallet allows you to fund many bookmaker platforms hassle-free and immediately. While BTC is the most accepted cryptocurrency, other globally acceptable options like Litecoin, Ripple, Solana, and Ethereum exist. Even if you’re not a crypto enthusiast on a regular day, you can create a wallet specially for funding betting accounts.

Minimum and Maximum Deposit Amount

We check each deposit method’s minimum and maximum limits. The best bookies will have them nicely stretched for all bankroll sizes. In most cases, the least amount you can transfer into your betting account is $10, while the maximum you can deposit varies.

bet365 Deposit Methods

If you’re using cryptocurrency, the amount may be more or less, depending on your bookie and coin.

Withdrawal Methods

Like the other deposit methods, we check each withdrawal method accepted. We pay special attention to the withdrawal times since everyone wants to win quickly. Our general policy is to recommend bookmakers that pay the fastest. We love instant withdrawals and constantly look for betting platforms that guarantee swiftness.

The most common withdrawal methods include cryptocurrency, E-wallets, Visa, and MasterCard. Sometimes, they offer instant withdrawal, but the processing timeframe could also be prolonged. We recommend sites that accept Apple Pay or PayPal accounts for near-instant payouts. Cryptocurrencies sometimes grant immediate withdrawals, depending on the network congestion and the bookmaker’s overall policy.

When registering with a bookie, the payment method must be the same withdrawal method for safety, anti-fraud, and anti-money laundering reasons.

Minimum and Maximum Withdraw Amount

Withdrawal limits can vary significantly between methods, and we analyze them before putting them in our reviews. Most bookies put a limit on the maximum amount you can win in a game or on their site.

From our extensive experience, we’ve discovered that there are maximum payouts per week. These payments could be in multiples of 10, 20, or other customizable options. Once you exceed this amount, you’ll have to wait until the following week to continue your withdrawal.

bet365 Withdrawal Methods

The most common minimum withdrawal amount is $10, while the maximum is $100,000.

Withdrawal Time

The most crucial aspect of any withdrawal method is the processing time. E-wallets are faster than most other payments. With E-wallets, you can receive your funds within 24 hours compared to the conventional techniques, which could take several days to weeks. Some withdrawal methods take several business days. Generally, the withdrawal speed depends on the bookie’s processing time.

Our reviewers scrutinize the payment times for each site we recommend, and we avoid bookmakers with extraordinarily and unreasonably long processing timeframes.

Winnings Payment Guarantee

What is a bookmaker without a winning payment guarantee? We ensure the bookie offers it before we even put it on our list.

It’s no secret that betting and winning is a serious game of luck. Fortunately for some individuals, luck smiles down on them regularly. For most of us, we occasionally get lucky enough with our predictions.

So, for fairness and squareness, our reviewers verify the payment guarantee to ensure that you get paid when you deserve to win. We ascertain the payout rate by affirming from past winners who have successfully cashed out from the bookie.

But first, we review the terms and conditions to ensure no hidden conditions or requirements before collecting gains or entitlements.

Bonuses & Promotions

After analyzing the previous factors, we focus on bonuses and promotions. The best bookmakers will have excellent offers with low wagering requirements players can complete easily.

Welcome Bonus

The welcome bonus is your first bonus when you join a betting site. We analyze everything it offers and look in-depth into the wagering and other terms and conditions that matter.

There are different categories or levels of welcome bonuses. Many betting platforms offer registration, first, second, and third bonuses separately. We have even seen birthday bonuses.

Some bookmakers offer non-registered users bonuses as an incentive to get them to sign up.

Most bonuses are in the form of a percentage of the amount you fund your account with. There are usually conditions and rules attached to activating these promotions. Some bookies restrict the games and bets for which you can use the welcome bonus money.

Generally, you may be eligible to use the bonus only on certain casino games or specific sports events. Also, many of our reviewed sites have requirements like rollovers and time limits.

Free Bets

When we review bookies, we always consider their free bet offers. It is the most common type of bonus most sites provide and, as such, the most popular one. A free bet allows punters to try their luck without risking personal funds. While qualifications vary from site to site, the most common ways to unlock free include meeting specific requirements like registering on the site, funding your account with a particular sum, or betting several times.

When recommending any bookmaker that offers free bets, we consider the conditions that qualify players for the opportunity. Conditions like the minimum rollovers, expiry date, and the games you can play with the free bets are at the top of our list.

Bonuses for Loyal Players

We analyze the conditions bookies give the most loyal punters. We also take a look at the benefits of joining the VIP club.

Loyal players qualify for exclusive promotions like free bets, bonuses, games, and faster access to customer support. Becoming a VIP club member also offers rewards like a personal agent responding to complaints immediately, special offers, free payouts, and better bonuses. Most of our recommended bookies sweeten the deal by increasing payout rates to punters as they climb the VIP tiers.

When reviewing and shortlisting the best bookies, we scrutinize the VIP conditions and bonuses for loyal players to ensure you receive long-term membership rewards.

Terms and Conditions

We pay close attention to T&Cs and establish whether they’re fair during our sportsbook reviews.

We understand that many players may be unwilling to read the entire fine print of the terms and conditions, so we highlight the important details that could affect your experience with the bookie. If any information may cause our readers to forfeit funds or miss out on their lucky shots, we state them clearly during the bookmaker review.

Most commonly, we know that many bookies have bonus rollover, free play, casino, football, basketball, and fantasy matchup betting rules. There are unshakable guidelines for activating bonuses the right way.

When you read our reviews, you get a firsthand and reliable heads-up about what to expect from the bookie you’re currently interested in.

Customer Support

Excellent and attentive customer support is of major importance for bookmakers. When we compare bookmakers, we also test their response times and look into their support channels’ availability.

Since we understand the importance of swift responses from the betting company, we usually send them messages through their social media, email addresses, and WhatsApp to see how fast they’ll respond. Some bookies provide their phone numbers, which we call to communicate with them.

William Hill Customer Support

Many bookies promise 24/7 access to their agents, but it’s lip service in many cases. At best, you’ll receive a response hours after contacting customer support. While we understand that expecting an immediate reply from the betting company may be unrealistic, we only shortlist the fastest and most helpful replies.

Localization

We know that our readers come from different countries, so we review bookmakers from other countries. This kind of localization is vital for all our readers who might find themselves on the list of accepted or restricted countries.

Accepted and Restricted Countries

It is one of the first things we check when we review sportsbooks. Our rundown always features the accepted and restricted countries as bookies have listed to learn if you can join easily.

Key Features

Our bookmaker reviews leave no stone unturned. We’re focused on analyzing each betting site’s key features on our list, giving you a clear idea of what to expect when you join.

Betting Markets

The sports and betting markets offer one of the key factors we check when reviewing a betting site. Our top bookmaker reviews will have a comprehensive description of the betting markets on offer, along with a detailed list of the sports and bets.

Because we understand the importance of diversity, we always shortlist the bookmakers with the highest quality and quantity of sports and games. We include casinos, live bets, and live casinos to increase your chances of winning and betting options.

The most common betting markets include American football, baseball, basketball, boxing, cycling, darts, e-sports, horse racing, formula 1, lotto, and politics. Browse the comprehensive list of betting markets in our reviews to find the ideal sportsbook for your betting interests.

Mobile Applications

A good bookmaker will have a dedicated mobile app or a mobile website. We check the availability of both and give a conclusion to the mobile experience. We don’t just state the obvious facts. Reviewing a sportsbook, we test the features and give you a detailed overlook.

22Bet Mobile Application

Many bookies` sites don’t have or need mobile applications because there’s already direct access to their platform. Unless you’re willing to go through a third party, you’ll hardly find APKs for betting companies. If there’s no mobile application, we only review bookmakers that guarantee security when you visit their site. The security we look for in our shortlisted bookies is called an SSL certification; it shows that the communication and interaction between you and the betting platform is encrypted tightly.

Live Betting

Live betting will be significant for bookies in 2024. Most of our recommended sportsbooks have fantastic life betting platforms, a fantastic range of markets, and excellent odds. We can’t give a positive bookmaker rating to a site that decides not to include a live betting platform.

Live betting is an opportunity to bet on a game based on current events as they happen. Typically, punters predict events before they start, so live betting increases winning chances because of the in-play experience. You can modify your bets if you notice important details during the game or event.

Our reviewers provide the best live betting deals by shortlisting bookies that offer a cash-out feature in addition to live betting. These increase your winning chances and give you more control over your luck.

Odds

Having hundreds of betting markets means nothing if your odds aren’t good. We focus on the odds when reviewing betting sites in 2024. Punters love to bet and win; you can only win if you find valuable odds. We ensure that the bookies on our list have great odds so you can get the best value in return for your bets.

Our shortlisted and recommended sites offer the most attractive odds in the market to increase winning chances for our readers. Aside from providing you with the best odds, we also investigate the bookies with the most variables. The easier it is to modify and customize winning odds, the higher the bookie ranks on our top-rated list.

When checking the attractiveness of a bookmaker’s odds, we look at the pricing, margin, consistency, and ease of calculating the odds. Then, we consider the swiftness of the bookie’s response to the fluctuations in the betting market.

Conclusion

As you can see, our team of experts tests a betting site’s features before ranking it for your convenience. You can trust this process – it’s fully unbiased and legit and offers transparent rankings of the business’s best bookies.

Join any of our recommended betting sites right now, and you’ll have the betting experience of a lifetime!

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