Best Betting Offers for New and Existing Customers



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Tim E
Betting offers are essential features a solid betting company should have, as they offer excellent value for existing customers and new account holders. So as an aspiring bettor, you should know a bit more about online bookies offers, and this article will teach you all about it, including:
  1. Where to find the best betting offers?
  2. What kind of sports betting offers are there?
  3. What are the pros and cons of sports betting offers?

List of the Best Bookies Offers in 2024

Locating betting sites that offer various deals and wagering offers isn't tricky, mainly because most sportsbooks have them available. There are exceptions to the rule, but if you're using established betting sites such as Bet-at-Home, William Hill, or Paddy Power, you won't be deprived of betting promotions, deals, and offers.

100% up to $500
New customers only! Please bet responsibly, 18+. Full T&Cs apply.
125% up to $1250
New customers only! Get 125% bonus up to $1250 on your First Deposit! Full T&Cs apply
Cash Rebate Bonus: Enjoy up to 25% Cash

The main question is which bookmaker has the best wagering offers, but the answer is not as straightforward as it may seem. While you can easily find online bookmakers' offers everywhere, there is no single betting company with objectively the best deal.

There are 2 reasons for that. Top betting sites' offers might be great, but they change, and sportsbooks always compete with each other to provide the best deals. And then there's also the actual value the offers bring you, meaning that betting promotions that work for someone who bets on horse racing won't work for another bettor who prefers to wager on football.

So rather than searching for the best bet offers for today, you should focus on registering with all betting sites with good deals and comparing the proposal. This way, you'll always have access to various bookmaker special offers and be able to pick the one which suits you best.

How to Get Betting Offers for New Customers

Betting offers for new customers are elementary to obtain, and they're meant to be that way. That is because any wagering company uses offers and promotions to attract new players on the website, so it makes sense that they make their deals as easily accessible as possible.

Moreover, all of the best betting offers for new customers are very straightforward as they come in 2 different forms – matched deposit offers and free bets. Some sportsbooks will have other variations, but those are the most common specials you'll encounter.

Both offers are available only once to all new accounts, and they require you to make a minimum qualifying deposit with the site before you can claim them. The rewards are technically the same, but not quite alike.

The matched deposit bonus, the most common promotion new bookmaker offers, gives you free wagering cash of the same size as your first deposit. Meanwhile, free bets offer free wagering cash upon creating an account.

How to Get Betting Offers for Existing Customers

While offers for new customers are precious, online betting offers for existing customers tend to be generous and provide more variety. While the deals for new accounts are generally limited to deposit bonuses and free bets, the existing customers have far more selection. It includes, but is not limited to, Acca boosts, enhanced odds, insurance, free bets, risk-free betting offers, and reload bonuses.

With variety also come different ways you have to claim the offers. Deposit-related bonuses like reload bonuses will require you to make a deposit, while insurance, enhanced odds, and Acca boosts will require you first to place a bet.

Free bets, and other no-deposit bonuses, the most common deals among online bookmakers' offers, are the simplest to claim, as they either get added to your account automatically or require you to accept the offer. But remember that the terms and conditions will vary from bookmaker to bookmaker, especially when you compare betting sites from different countries (the UK and the USA).

New Betting Sites with Bonus Offers

Betting offers are bookmakers' most vital tool to attract new customers to the platform, so it makes sense that new bookmakers' proposals tend to be the best. It is the only way they can compete with established betting companies, so if you're looking for the best betting offers, new bookmakers are the place to look. All betting sites that only recently opened their doors tend to offer much better deals for new customers.

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However, there's a catch. Reasonable betting offers are also often found on bookmakers who don't have the best betting odds or don't offer as many betting markets. In other words, great betting means that a bookmaker is either a new, shady or bad betting site due to its uncompetitive odds.

Learning to spot the difference is extremely important to know how to spot the difference between the 2. As the saying goes, “if it's too good to be true, it probably is” – the same applies to betting offers.

That doesn't mean that a great betting company can't have excellent deals and betting promotions, but if it's too good, something is going on. So if you find ideal online bookmakers' offers, first make sure that the betting site is safe and legit and offers solid odds.

How Do Betting Offers Work

Betting offers and promotions are available on all online betting sites and are generally very easy to obtain. As we've established, bookmakers use betting offers to attract new users, so it makes sense that they make them as accessible and easy to collect as possible.

But while offers are easy to understand – they're promotions that award bettors for picking a bookmaker or staying loyal. The idea behind offers is simple; however, there are a few things to know about them.

The special bookmaker offers you'll come across will vary depending on the requirements, rewards they give, and availability. Due to their variety, there is no such thing as the best betting offer for everyone, but there are offers that will benefit some bettors more than others.

If a bookmaker offers the best-matched betting offers (or any other type), it doesn't necessarily mean that the sportsbook is good. Excellent bookmaker special offers usually mean that the bookie has to compensate by providing worse betting odds, so keep that in mind.

If you're hunting for online bookmakers' offers, you should create accounts with as many bookmakers as possible. This way, you can take advantage of the new account offers and move to the next one.

Most betting proposals will have some requirements, mainly deposit-related bonuses, so check the terms and conditions before you grab the deals. As of 2024, all deposit bonuses have minimum and maximum limits, whereas no deposit bonuses have other rules in place.

What Is a Betting Offer?

A betting offer is a promotional deal bookmakers offer to new and existing customers to attract new players or reward existing platform users for their loyalty. It's widely known as the most vital tool bookmakers have to attract new bettors to the site, and due to offers' efficiency in achieving its goal, all betting sites have them available.

Even casinos have started using the same strategy, providing matched deposit offers and other customer promotions. However, while betting/gambling platforms widely use offers, you might encounter a bookie who won't have any.

Usually, better offers mean that the sportsbook has worse odds, but that isn't always the case. A prime example is Pinnacle, which has no betting offers. Instead, Pinnacle focuses on providing quality betting odds.

Although it's hard to find a sportsbook with the right mix of reasonable offers and competitive odds, many betting sites provide both. The trick is to recognize them and avoid any sportsbook with excellent suggestions, which usually means that it has to compensate for it by having worse odds.

What Types of Betting Offers Are There

Not only do most sportsbooks provide betting offers for new and existing customers, but they also become very creative with their promotions. As of 2024, you'll come across a long list of proposals, which ensures that there's always something for someone, and unlike years back, the offers go way past only the welcome bonuses and free bets.

Sign Up Offers

Sign up offers are special promotions for those who open a new account. As the name suggests, the sign up proposals are awarded to bettors who open a new account with a bookmaker. They usually fall into 2 categories – matched deposits or free bets.

Some sportsbooks will have other versions of welcome offers but matched deposit and free bets are widely known as the best betting offers for new customers due to their value.

Free Bet Offers

Free bet offers are available both for new and existing customers, and as the name suggests, they award you with free wagering cash, which you can use to place bets. New accounts usually get free bets upon registering with the site and making the first deposit.

If you regularly bet with $5 per match, a sportsbook will grant you a $5 free bet which you can use on any game. On the other side, existing customers will be awarded a free bet offer randomly, with its size depending on your average stake on the site. And the best part of free bet offers is that they have a 1x rollover requirement, meaning you can withdraw the winnings after placing a single bet.

Deposit Bonus Offers

Much like free bets, deposit bonus offers are available for new and existing customers, albeit under different names. Despite the other names, the offers work the same way. A new account will be offered a deposit bonus in the form of a matched deposit bonus, while existing users will be provided a reload bonus.

The deposit bonus is a promotion that will match your deposit and award you free wagering cash of the same size as your deposit. So if you deposit $100, the bookie will give you $100 in free wagering cash, doubling your betting power.

Notably, there are limits to how much you can deposit. The best-matched betting offers will have a 200% matched deposit bonus, with some sportsbooks setting the limit as high as $1,000. But you should know that the higher the limit, the higher the rollover requirement.

No Deposit Bonus Offers

No deposit bonus offers don't require you to make a deposit and generally fall under the category of online betting offers for existing customers. No deposit offers to include Acca boosts, enhanced odds, free bets, or insurance.

But while those offers don't require a deposit, they have other requirements, mainly that you need to place a bet of a certain size and, sometimes, on a specific tournament/match.

Betting Offer Terms & Conditions

Betting offers are beneficial, and every bettor should strive to take advantage of as many as possible. However, while looking for the best betting offers, you should also keep in mind that all come with terms & conditions, which you should be familiar with.

Admittedly, no one has the time to read through the whole T&C, but you often don't have to. Sportsbooks generally explain the rules and requirements you have to fulfill to claim the bonus/offer, but you still have to take your time to read it.

That is important because some of the best betting offers often come with requirements, some with such demanding rules that the offer's value disappears. For example, if a bookmaker offers a 200% matched reload bonus, it might look like an excellent deal, but if the bookie requires you to make a $2,000 deposit with a 30x rollover requirement, you might want to skip the offer.

Likewise, a bookmaker might advise a free bet offer, but in the terms & conditions, it might state that it's only available after you place a bet on a particular match. Every request will come with rules and requirements, and as a bettor, you have to get familiar with them, so you don't mess up and lose out on the offer.

Why Should You Try to Get Betting Offer

Realistically, there is no reason not to try and hunt offers and promotions. Some even do that for a living and make a nice amount of money by looking around, hunting for great offers, and taking advantage of them.

It might sound much more straightforward than it is. Still, while it takes some knowledge of how offers work to make a living taking advantage of them, a casual bettor should only know that he should never pass on a request if it's available to him.

There are exceptions, namely the offers with strange or too demanding requirements, but those are pretty rare.

Especially new bettors should be on the lookout for new bookmaker offers, which are typically very generous, due to the reasons mentioned above – new bookmakers tend to offer better welcome offers to attract new bettors to the platform. And even as an existing user, you'll have plenty of betting promotions, especially if you're using multiple sportsbooks.

Advantages of Betting Offers

Betting offers have apparent advantages too. All bettors should know mainly why they should always look for the best betting offers and take advantage of them.

  • Betting offers and betting promotions are the best and easiest way to get extra value for your money and serve as an excellent tool to increase your betting power.
  • New betting sites, in particular, offer excellent offers to attract new bettors and often double your first deposit (up to four digits), effectively doubling your betting power.
  • While new account offers are great, existing customer promotions tend to be more generous, especially when we talk about enhanced odds or Acca boosts, which are widely used for value betting.
  • Free bets are the simplest and most beneficial bonuses, as they can translate to free money if used properly.

Disadvantages Of Betting Offers

While offers are generally advantageous, there are also some drawbacks bettors should be aware of.

  • The general rule of betting offers is that the better the promotion, the less likely the bookmaker will have competitive odds. It's usually a tradeoff between promotions and the betting odds, where a bookmaker that provides worse prices can afford to have better offers.
  • Some of the best betting offers come with very demanding requirements, so while they might look good on the outside, their terms & conditions make them less appealing.
  • Matched deposit offers are the most widely used on sports betting sites, but the higher the proposal, the more likely the bookie will request a higher rollover requirement. So make sure to check the rules of the offer before you claim it.

How to Choose the Best Betting Offer

By now, we've covered everything you should know about betting offers, where to find them, and how to pick the right ones. So let's recap a few key points you should know about how to choose the best betting offer.

  • Always look for betting offers – although some proposals won't work for you, it's generally advantageous to always be on the lookout for suggestions, which always give some value – some less, others more.
  • Check new betting sites – new bookmakers always have the best betting offers because they use them as a tool to attract new bettors to the platform. Offers are also the only tool new bookies have to compete with the popularity of established bookmakers.
  • Check terms & conditions – you must check the terms and conditions of any offer. While some might look great on the surface, they might have demanding requirements which make them less valuable.
  • Use as many bookmakers as possible – like when price shopping, it's advantageous to have accounts with multiple bookies, so you will have more offers available.

Bottom Line

That concludes our article on the best betting offers, teaching you everything you need about promotions and bonuses, which you'll find on betting sites. Equipped with all that knowledge, you should know where to find the best betting sites for offers and how to get as much value from betting promotions as possible.

Frequently Asked Questions

  • Which betting site has the best bonus offers?
    New betting sites offer great welcome bonuses to attract new bettors and are an excellent place to hunt for great offers. There is no single betting site with the best bonus offers. But if you're after above-average promotions, your best bet is new bookmakers.
  • Which is the most reliable site with bet offers?
    If you're after a reliable site with bet offers, you can't go wrong with established sportsbooks like William Hill or Bet-at-Home. Although those are not the only sportsbooks you should consider, they're one of many betting sites that have been around for years and have a good reputation in the betting community.
  • Can betting offers make you rich?
    A betting offer will not make you rich, but it can help you get more value for your money. Especially welcome deposit bonuses are excellent for increasing your betting power, as they often double your first deposit. Acca boosts will also serve you well if you bet with accumulators, as will enhanced odds.
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Tim E
Betting Guru

Tim is our betting guru. Every gaming site needs one, and Tim’s our guy. He has plenty of experience in betting online and is quite successful at it. Tim’s favorite sports are hockey, baseball, and Esports. Tim believes the latter to be the future of betting.