Paddy Power Review

Rating Details

Paddy Power has a broad range of features across its sportsbook. Each area has its strengths and areas for improvement. The summaries below highlight the main advantages and potential drawbacks for users.

Paddy Power Compared to Other Market Leaders

Paddy Power holds its own against many industry giants but has some clear differences.

• Bet365 offers nearly 40 sports, including niche options like trotting and softball, plus a dedicated Esports section. In a UEFA Europa Conference Qualifiers match between Crystal Palace and Fredrikstad, Paddy Power’s odds were 1.07, 8.5, and 21.0, while Bet365 offered 1.12, 7.50, and 21.00. Bet365 provides better value on the favourite, but Paddy Power offers a higher draw price. Bet365 also has more support channels, including email and social media, whereas Paddy Power only provides live chat in most regions. Paddy Power wins on payment flexibility, with €0.01 minimum withdrawals for debit cards and more options like Instant Bank Transfer. Furthermore, it offers a wider range of existing-user promotions like up to 100% acca boost and early payout when your team leads by two goals.
• Sky Bet is owned by the same parent company and covers similar sports markets, but Paddy Power offers more features. Beyond the standard bet builder, it includes Multi-Match Bet Builder and Super Sub. In a WNBA match between the Chicago Sky and the New York Liberty, Sky Bet offered 8.0 and 1.06, Paddy Power provided 8.5 and 1.05, giving slightly better value on the underdog. Sky Bet has two new-user bonuses, but Paddy Power wins for ongoing promotions, thanks to its Rewards Club and other features.
• Betfair, also under Flutter Entertainment, offers over 30 sports markets and features like a bet builder. It also has a 90-minute guarantee. If your team leads within the first 90 minutes, your bet is treated as a win regardless of the outcome. Paddy Power extends these tools with Multi-Match Bet Builder and Mix ‘N Match. Comparing UEFA Europa League Qualifiers between Midtjylland and KuPS, Paddy Power ( 1.1, 7.5, and 14.0) had slightly lower odds on the favourite than Betfair (1.13, 6.0, and 15.0). Betfair’s exchange allows users to bet against each other, providing superior odds overall.
• Ladbrokes covers over 40 sports and has better odds, too. In the UEFA Europa League Qualifiers match between Aberdeen FC and Fotbal Club FCSB, it has 2.5, 3.3, and 2.75 compared to Paddy Power’s  2.45, 3.2, and 2.7. Withdrawals start at £5, higher than Paddy Power’s £0.01. Both platforms offer online and offline betting, but Ladbrokes has over 1,800 UK shops compared to Paddy Power’s 500+, giving it a stronger physical presence. Ladbrokes also provides more in-shop rewards, but Paddy Power excels online with Beat the Drop and Eliminator. They award prizes like free bets for answering questions or predicting the winners of selected fixtures.
• Coral also covers 40+ sports, focusing on niche markets like swimming and bowls. Coral covers niche live betting, but Paddy Power provides more features, including Multi-Match Bet Builder, Mix ‘N Match, Super Sub, Eliminator, and Beat the Drop. Its welcome bonus of £30 free bet for £5 wager is more generous than Coral’s £20.
• William Hill is one of the oldest bookmakers in the world. They have similar welcome packages, but William Hill requires a minimum wager of £10 to get £30 in free bets, whereas Paddy Power only requires a £5 wager. Paddy Power wins on ongoing promotions with options like Beat the Drop and Eliminator. William Hill provides more league and match-specific promotions, such as frequent free bets and acca boosts on popular matches. Paddy Power has more live streaming options, with William Hill primarily focused on horse racing. 
• Paddy Power and BetMGM have similar sports markets, although BetMGM has wider live coverage, especially for Esports. Comparing a UEFA Conference League Qualification match between Wolfsberger AC and Omonia Nicosia, BetMGM’s odds were 2.1, 3.1, and 3.2. For Paddy Power, they were 2.15, 3.45, and 3.2. Paddy Power had better value on the draw in this case. For welcome bonuses, BetMGM offers a bet £10 get £10, but Paddy Power’s is more generous at bet £5 get £30. For existing users, BetMGM provides a more rewarding loyalty program, providing up to a 200% acca boost, a 25% profit boost on selected matches, and a jackpot of up to £250,000 for predicting six correct scores. BetMGM’s program also includes personalized bonuses, instant support, and a dedicated account manager, with access to exclusive off-site events like trips to Las Vegas.
• BoyleSports covers over 44 sports, but has a cluttered site. Paddy Power’s interface is cleaner and offers more features, like Mix ‘N Match and Multi-Match Bet Builder. BoyleSports has early payout and strong existing-user promotions, like up to a 25% bet builder boost. Paddy Power offers a lower withdrawal minimum (£0.01 vs £10) and a more generous welcome bonus (£30 vs £25).
• Paddy Power and Betway cover over 30 sports markets and offer a similar user-friendly experience with dedicated mobile apps. They also provide odds boosts and bet builder tools, but Paddy Power’s Multi-Match Bet Builder allows users to combine selections from multiple matches into one bet. For a UEFA Europa League Qualifiers match between Maccabi Tel Aviv and Dynamo Kyiv, Betway’s odds were 2.7, 3.1, and 2.5. For Paddy Power, they were 2.6, 3.2, and 2.45. Betway provides a wider variety of welcome bonus options, such as a £50 free bet plus £50 bonus spins for new users who lose their first bet. Betway also has greater global coverage and supports local payment options like M-Pesa in Kenya.

Casinos

In Play Mode

Live Streaming

Cash Out

Mobile Application

Bookmaker Payout

Min Deposit

Min Bet

Max Profit

Min Withdrawal

Withdrawal Time

Rating

92%

£5

£0.25

£1000000

£0.01

Up to 5 working days

4.8

94%

£5

£0.10

£2000000

£5

Up to 10 working days

4.8

89%

£5

£1

£1000000

£1

Up to 5 working days

4.7

95%

£5

£0.01

Unlimited

£0.01

Up to 4 working days

4.7

92%

£5

£0.01

£1000000

£5

Up to 5 working days

4.3

94%

£5

£0.10

Unlimited

£5

Up to 5 working days

4.9

94%

$10

$0.50

Unlimited

$20

Up to 5 working days

4.7

Where You Can Bet with Paddy Power

Paddy Power holds local and offshore licenses. This allows it to operate in multiple regulated markets and provide region-tailored bonuses. The map below shows which countries can legally sign up and bet on the platform.

United Kingdom

Paddy Power operates in the UK under a dedicated sports betting licence issued by the UK Gambling Commission. The license is held by PPB Counterparty Services Ltd, with license number 000-039439-R-319330. This regulatory status ensures compliance with UKGC requirements on fair play, consumer protection, and anti-money laundering.

United Kingdom Gambling Commission (UKGC)

Company name PPB Counterparty Services Limited

• Head office address Level 2, Spinola Park, Mikiel Ang. Borg Street, St. Julians, SPK1000, Malta
• Account number 39439
• Licence General Betting Standard - Real Event
• Licence number 039439-R-319330-011
• From 1 Nov 2014
• To Current
• Other Licences General Betting Standard - Virtual Event
• Trading names Betfair; Dibz; Paddy Power
• Status Active

Ireland

In its home market of Ireland, Paddy Power offers sports betting under regulation via a Remote Bookmaker’s Licence, issued by the Irish Revenue Commissioners. However, Ireland is currently in a transitional phase as the new Gambling Regulatory Authority of Ireland (GRAI) is being established to become the sole regulator for the country’s gambling industry. This new authority will be responsible for issuing licenses and enforcing compliance under the Gambling Regulation Act of 2024.

Ireland`s Revenue Commissioners

Company name PPB COUNTERPARTY SERVICES LTD

• License number 1010107
• Description Remote Bookmaker's Licence
• Trading Name PADDY POWER
• Nominee Name CORMAC O'BRIEN, JEFF POWER
• Address 1 SPINOLA PARK - LEVEL 2
• Address 2 TRIQ MIKIEL ANG BORG
• Address 3 ST JULIAN'S SPK 1000
• Address 4 MALTA

Offshore Jurisdictions

Paddy Power also operates under offshore licensing through Malta, holding valid sportsbook licences. Specifically, PPB Counterparty Services Ltd holds a B2C Type-2 (sports betting) licence (MGA/CRP/131/2006), and Power Leisure Bookmakers Ltd holds a B2B Critical Gaming Supply licence (MGA/B2B/375/2017). These licences allow Paddy Power to offer sportsbook services beyond its domestic markets under regulated international standards.

Malta Gaming Authority (MGA)

Company name PPB Counterparty Services Limited

• Address Spinola Park, Level 2, Triq Mikiel Ang Borg, St Julian's, SPK 1000, Malta
• Email Address maltacompliance@flutterint.com
• Licence Number MGA/CRP/131/2006
• Licence Type B2C - Gaming Service Licence
• Game Type Approved Type 1 Gaming Services; Type 2 Gaming Services; Type 3 Gaming Services; Type 4 Gaming Services
• Status Licensed
• Website Urls http://www.paddypower.com; http://www.betfair.com

Regulatory Track Records

Paddy Power, as well as Flutter Entertainment, has faced several regulatory actions since it started operations.

The earliest major incident occurred in 2016. Paddy Power paid a £280,000 penalty after the UK Gambling Commission identified serious customer protection failures. One case involved a problem gambler who lost his home and job, yet a betting shop manager encouraged him to visit more frequently. In another case, the company failed to perform adequate anti-money laundering checks on a customer depositing large sums of cash. As part of the settlement, Paddy Power made a voluntary payment to a responsible gambling charity and agreed to review and strengthen its internal processes.

In 2018, the company faced a larger fine of £2.2 million for failing to prevent customers from gambling with stolen funds. It also failed to intervene when multiple customers displayed signs of gambling addiction. Paddy Power refunded affected parties, paid £1.7 million to GambleAware, and introduced enhanced anti-money laundering measures and safer gambling checks.

In 2023, Paddy Power was fined £490,000 after sending a push notification promoting enhanced odds to customers who had self-excluded via GamStop. The breach resulted from a failure to update marketing databases in time. The company admitted the error, cooperated fully, and commissioned an independent audit of its marketing systems to ensure stronger compliance.

Most recently, in 2025, Paddy Power lost a High Court case involving a casino game payout dispute. The customer, initially offered £20,265 due to a display error, successfully claimed their £1.08 million jackpot. Although not a regulatory fine, the incident prompted Paddy Power to review its game design and display controls to avoid similar issues in the future.

Odds

Paddy Power’s odds are one of its many strong suits. First, odds are posted days before kick-off, up to 10 days, giving users plenty of time to plan their bets. The platform covers over 200 wagering options on major events, including football, tennis, and basketball.

The odds feature low margins, averaging around 4% on football 1X2 markets, giving you higher payouts in winning wagers. During high-volume moments like goals or time-outs, odds are updated quickly. Bet confirmation is instant, usually under 2 seconds after selection.

Users can switch between decimal and fractional odds in settings. Odds are displayed with precise increments rather than rounding. There is also a bet calculator which helps users estimate potential winnings based on stake, odds, and bet type.

Leagues	Average Margin	Average Payout
Bundesliga	10%	90%
Champions League	8%	92%
Europa League	9%	91%
La Liga	9%	91%
Premier League	8%	92%
Serie A	7%	93%
EFL Championship	8%	92%
Europa Conference League	8%	92%
FA Cup	8%	92%
Ligue 1	6%	94%
MLS	7%	93%
Scottish Premiership	10%	90%
NBA	6%	94%
MLB	6%	94%
NHL	4%	96%
UFC	5%	95%
IPL	6%	94%
Formula 1	21%	79%
AFL	5%	95%
MotoGP	27%	73%
Premiership Rugby	10%	90%
FIFA Club World Cup	7%	93%

Payment Options

Paddy Power accepts around 10 payment methods, including Debit cards, Apple Pay, PayPal, Skrill, Neteller, Paysafecard, Rapid Transfer, MuchBetter, and Bank Transfer. Users can also deposit cash at any Paddy Power shop. The minimum deposit is €/£5, and most deposits are credited instantly, although standard bank transfers can take 1–5 business days.

Withdrawals start at €/£0.01 for most payment options. Bank card withdrawals take 2–5 working days, but Visa Debit or Prepaid cards linked to Apple Pay can be processed in as little as 2 hours. Rapid Transfer and Instant Bank Transfer are processed immediately; regular bank transfers take 1–5 working days with a minimum of €/£10. E-wallets like PayPal and Neteller have a €/£1 minimum with processing times of up to 24 hours.

Paddy Power operates a “close the loop” policy. This means funds must be withdrawn to the same method used for depositing, up to the amount deposited. This policy is a security measure that protects against fraud. Once the initial deposit amount has been withdrawn to the original method, any remaining winnings can be withdrawn using a different option.

The bookmaker provides step-by-step guides with screenshots for all payment methods. Troubleshooting and live chat support are available to help users navigate any issues.

Betting Variety

Paddy Power provides wagers on over 30 sports markets. Popular sports like football, basketball, tennis, cricket, and golf are well covered, along with niche markets such as snooker, ice hockey, darts, and Gaelic games. Paddy Power is also one of the best platforms for horse racing, with extensive coverage of UK, Irish, and international events. In addition to traditional sports, you can bet on special events like politics, TV shows, award winners, and the Nobel Peace Prize.

The platform also offers coverage for Esports fans, featuring major titles like League of Legends, Dota 2, Valorant, and FIFA virtual sports. On flagship tournaments such as the Premier League and NBA, you’ll find 200+ betting markets, giving users plenty of options to stake. These include simple wagers like 1×2 and Over/Under for beginners and advanced options like Asian handicaps and player props for seasoned punters.

Paddy Power supports short-term and long-term betting. You can wager on live matches, next-goal markets, and period wagers or explore futures like tournament winners, top scorers, and season specials. Markets are clearly organized into dedicated sections for easy navigation to help users find bets faster.

Paddy Power allows users to customize wagers with its Bet Builder option. This feature lets you combine multiple selections from the same match, such as goals, shots, cards, and player performance. If you want quick inspiration, you can view popular Bet Builders created by other users, along with how many users have backed them. 

To improve betting strategy, Paddy Power provides detailed stats and insights. You can view player data such as average shots on target, fouls, and yellow/red cards. For selected matches and leagues, team lineups are also available, giving users a better edge before placing wagers.

Competitions	Bet Types	Betting Markets	Bet Conditions
EFL Championship	1x2, Both Teams to Score, Correct Score, Double Chance, Double Result, Draw No Bet, Handicap, Over/Under, Same-Game Parlay, Win to Nil	Cards, Corners, Goals, Penalty, Player Props, Shots, Shots on Goal	1st Half, Both Halves, Both Teams, Either Half, Either Team, Range, Team 1, Team 2, Time Interval
FIFA Club World Cup	1x2, Asian Handicap, Both Teams to Score, Correct Score, Double Chance, Draw No Bet, First/Last Goal, Handicap, Over/Under, Same-Game Parlay, Win to Nil	Goals	1st Half, 2nd Half, Either Half, Range, Team 1, Team 2
IPL	Over/Under, Winner	Specific Deliveries	Innings, Team 1, Team 2
AFL	1x2, First/Last Goal, Handicap, Odd/Even, Over/Under	Goals, Race to N Points, Team Result	1st Half, 1st Quarter, 2nd Quarter, 3rd Quarter, Team 1, Team 2
La Liga	1x2, Both Teams to Score, Correct Score, Double Chance, Double Result, Draw No Bet, First/Last Goal, Handicap, Over/Under, Same-Game Parlay, Win to Nil	Cards, Corners, Goals, Penalty, Shots, Shots on Goal	1st Half, Both Halves, Both Teams, Either Half, Either Team, Team 1, Team 2, Time Interval
MLS	1x2, Both Teams to Score, Correct Score, Double Chance, Double Result, Draw No Bet, Handicap, Over/Under, Same-Game Parlay, Win to Nil	Cards, Goals, Player Props, Shots, Shots on Goal	1st Half, Range, Team 1, Team 2, Time Interval
Bundesliga	1x2, Both Teams to Score, Correct Score, Double Chance, Double Result, Draw No Bet, Handicap, Same-Game Parlay, Win to Nil	Cards, Corners, Goals, Penalty, Player Props, Shots, Shots on Goal	1st Half, After N Minutes, Both Halves, Both Teams, Either Half, Either Team, Team 1, Team 2, Time Interval
Ligue 1	1x2, Asian Handicap, Both Teams to Score, Correct Score, Double Chance, Double Result, Draw No Bet, Handicap, Odd/Even, Over/Under, Same-Game Parlay, Win to Nil	Cards, Corners, Goals, Shots, Shots on Goal	1st Half, 1st Quarter, Both Halves, Both Teams, Either Half, Either Team, Team 1, Team 2, Time Interval
Serie A	1x2, Both Teams to Score, Correct Score, Double Chance, Draw No Bet, Handicap, Same-Game Parlay, Win to Nil	Cards, Corners, Goals, Penalty, Shots, Shots on Goal	1st Half, Both Halves, Both Teams, Either Half, Either Team, Range, Team 1, Team 2, Time Interval
Scottish Premiership	1x2, Both Teams to Score, Correct Score, Double Chance, Double Result, Draw No Bet, First/Last Goal, Handicap, Over/Under, Same-Game Parlay, Win to Nil	Goals, Penalty, Player Props, Shots, Shots on Goal	1st Half, After N Minutes, Both Halves, Both Teams, Either Half, Either Team, Range, Team 1, Team 2, Time Interval
UFC	Winner	-	-
NHL	1x2, Correct Score, First/Last Goal, Handicap, Odd/Even, Over/Under, Will there be overtime?	Period Result, Player Props, Shots on Goal	1st period, 2nd period, 3rd period, Team 1, Team 2
FA Cup	1x2, Both Teams to Score, Correct Score, Double Result, Draw No Bet, First/Last Goal, Handicap, Over/Under, Same-Game Parlay, Win to Nil	Cards, Corners, Goals, Penalty	1st Half, Both Halves, Both Teams, Either Half, Either Team, Range, Team 1, Team 2, Time Interval
Champions League	1x2, Both Teams to Score, Correct Score, Double Chance, Double Result, Draw No Bet, First/Last Goal, Handicap, Over/Under, Same-Game Parlay	Cards, Corners, Player Props, Shots, Shots on Goal	1st Half, Both Halves, Both Teams, Either Half, Either Team, Full match, Range, Team 1, Team 2, Time Interval
Premier League	1x2, Both Teams to Score, Correct Score, Double Chance, Double Result, Draw No Bet, First/Last Goal, Handicap, Over/Under, Same-Game Parlay, Win to Nil	Cards, Corners, Goals, Penalty, Player Props, Shots, Shots on Goal	1st Half, Both Halves, Both Teams, Either Half, Either Team, Full match, Team 1, Team 2, Time Interval
Europa League	1x2, Both Teams to Score, Correct Score, Double Chance, Double Result, Handicap, Over/Under, Same-Game Parlay, Win to Nil	Cards, Corners, Goals, Penalty, Shots, Shots on Goal	1st Half, After N Minutes, Both Halves, Both Teams, Either Half, Either Team, Team 1, Team 2, Time Interval
NBA	1x2, Double Result, Handicap, Over/Under, Same-Game Parlay, Will there be overtime?, Winner & Total	Player Props, Race to N Points	1st Half, 1st Quarter, 2nd Quarter, 3rd Quarter, 4th Quarter, Team 1, Team 2
MLB	1x2, Correct Score, Handicap, Odd/Even, Over/Under, Same-Game Parlay	Inning Result, Player Props, Team Result	1st inning, 2nd inning, 3rd inning, 4th inning, 5th inning, 6th inning, 7th inning, 8th inning, Team 1, Team 2

In-Play Betting and Live Streaming

paddypower.com

Paddy Power’s in-play section covers a wide range of traditional sports like football, basketball, and tennis, as well as Esports. You can wager on multiple aspects of a match, including next goal, total points, and player props, giving bettors more flexibility during live events.

Odds are updated within seconds to reflect the game’s flow, ensuring you always get competitive pricing. Alongside this, you get real-time stats like shots on goal, possession, fouls, and serve speed, which is a big advantage for live betting since all essential data is available in one place.

Paddy Power has free live streaming for sports like football, tennis, golf, and more. Streams have a 2–5 second delay. For matches without streaming, the platform provides an interactive live match tracker that displays ongoing action, player stats, and key match events in real time.

Competitions	Live Betting	Live Streaming
Bundesliga
Champions League
Europa League
La Liga
Premier League
Serie A
EuroLeague
EFL Cup
EFL Championship
Europa Conference League
FA Cup
Ligue 1
MLS
Scottish Premiership
NBA
MLB
NFL
NHL
UFC
IPL
Formula 1
AFL
CFL
Australian Open
French Open
US Open
Wimbledon
Masters Tournament
PGA Championship
US Open Golf
MotoGP
Premiership Rugby
Six Nations
FIFA Club World Cup
Canadian Open

Bonuses and Promotions

Paddy Power has many bonuses and promotions for new and existing customers. Most bonuses require a bonus code to activate, and only debit cards or Apple Pay qualify for deposit bonuses. Terms, deadlines, and wagering requirements are generally transparent, making it easier for punters to claim and use rewards.

New Customer Offer: Place at least £5 on any sports market with qualifying odds and receive £30 in free bets. This bonus allows new users to explore different sports with minimal risk.

4.8

Bet £5 get £30 in Free Bet

New Customers offer - Use promo code YSKAST. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £30 in free bets. Free bet rewards valid for 30 days. Only deposits vea Debit Cards and Apple Pay will Qualify For this offer. T&Cs Apple. Please gamble responsibly.

Claim bonus

Referral Bonus: For every friend who signs up using your referral link and places the qualifying bet within 14 days, you receive £20. You can refer up to 5 friends per calendar month, earning up to £100 monthly by inviting others.

Eliminator: The Eliminator is a weekly competition where users pick the winner of six races to win a share of the jackpot. Correct predictions move you to the next round, and the more rounds you survive, the larger the potential cash prize.

Beat the Drop: Users are eligible for one free game per day. Each game starts with a personal starting amount, clearly displayed at entry. You answer 15 questions about various sports, including football, horse racing, tennis, rugby union, and American football. For each question, you choose a market and decide whether to split your pot or go all-in. Money left in the pot after all questions are answered is yours to keep.

Paddy’s Reward Club

Paddy Power’s Reward Club is a loyalty program that provides bonuses to regular bettors weekly after completing tasks. These tasks can include wagering a qualifying bet among other activities. Participants can earn rewards such as Power Up tokens, which can be used to boost winning wagers by a certain percentage, as well as free bets and other perks.

To qualify, you must opt in to the Reward Club and place a minimum of £5 wager on any qualifying market between Monday and Sunday. Rewards are credited weekly and can be used across various sports and betting markets.

Website

paddypower.com

Paddy Power’s website has a modern look with a clear white-and-green theme, making markets easy to read. It has one of the simplest layouts of any sportsbook we’ve reviewed. Sports markets and features are placed on the left sidebar, arranged first by popular events, then featured sections, and then an alphabetical list of all sports. The bold lettering may improve readability, especially for users with visual impairments.

The website is fast and responsive even on weak internet connections. Pages load in under two seconds, and live odds update automatically without needing to refresh, making in-play betting smooth and uninterrupted. Additionally, Paddy Power provides a sitemap at the bottom of the site, which gives users quick access to key sections, including markets, promotions, and responsible gambling tools. This makes it easier to locate information without navigating multiple menus.

The site is static and lacks personalization features. You cannot favorite or pin matches, teams, or sports, and the platform does not automatically adjust markets based on your betting activity. There are also no filters to customize match displays, and kick-off times are not always visible, making browsing upcoming events less convenient. 

Mobile Betting

Paddy Power provides a betting experience across devices. It has a mobile-optimised web app and dedicated native apps for iOS and Android. These apps mirror the desktop site’s features. Users can place bets, manage accounts, and receive notifications on the go, even if they are inactive. You also get additional security, such as touch and PIN login.

Mobile Web App

The mobile web app allows users to access Paddy Power’s sportsbook directly through a browser, eliminating the need for downloads. It has the same responsive design and user-friendly interface as the website. However, it may have limitations in performance and functionality compared to the native apps, such as reduced speed and needing to re-login every once in a while.

Andriod App

The Paddy Power Android app has over 1 million downloads with a 4.4/5 rating on the Google Play Store. It requires Android 9.0 or later to run. The app provides an all-round experience, including live betting, cash-out options, and access to promotions. 

iOS App

The iOS app is lightweight, taking up 176MB of storage. It has a 4.7/5 rating from nearly 250,000 users. It is compatible with devices running iOS 15.0 or later. The app provides a smooth and responsive interface.

Security & Data Protection

Paddy Power uses SSL/TLS encryption to protect personal and financial data during transactions. The platform also employs firewalls, intrusion detection systems, and regular penetration testing to prevent unauthorized access. As an ISO27001-certified and Level 1 PCI merchant, Paddy Power ensures data security, meaning customers’ card and payment information is handled with the highest industry-standard protection.

Betting Tools & Features

Paddy Power has several innovative tools designed to improve your betting experience. Each feature adds convenience or value to pre-match and live wagers.

Multi-Match Bet Builder

The Multi-Match Bet Builder is an advanced feature that allows you to combine selections from multiple different games into a single, personalized accumulator bet. Unlike a standard Bet Builder limited to one match, this tool lets you mix markets from various football games. For example, you can combine “Team A to win” in one game with “Player B to score” in another and “Over 2.5 goals” in a third. This provides a way to create unique, highly customizable accumulators that are impossible with traditional betting slips.

Super Sub

Super Sub keeps your wager alive even when a player is substituted. If your selected player is replaced and the substitute fulfils your bet’s outcome, your wager still wins. Eligible markets are marked clearly, and the feature applies to competitions such as the Premier League, Champions League, and Irish Premier Division.

Play Card

The Paddy Power Play Card is a physical card that links your Paddy Power online account with their retail shops. It allows you to place bets online and collect your winnings in cash from a physical shop. You can deposit money into your online account in a shop and use it for online betting. This is a convenient way to manage your funds without needing a bank card, bridging the gap between Paddy Power’s online and in-store services.

Power Prices / Enhanced Odds

Power Prices (Enhanced Odds) boost your winnings via free bets when you bet on select markets. You get paid at regular odds first, then receive extra winnings as free wager tokens. For example, betting £10 at an enhanced price can automatically deliver standard returns plus a free-bet “top-up” upon settlement.

Responsible Gambling

Paddy Power prioritizes users’ well-being by promoting safe gambling habits and protecting their mental and financial health. The platform provides clear information to help users identify risky betting patterns and practical tips for gambling responsibly.

You can use the deposit limit tool to set a daily, weekly, or monthly budget, preventing you from overspending. To tighten restrictions, changes take effect immediately. To increase the limit, a 24-hour waiting period prevents rash decisions. Similarly, the loss limit tool allows you to set a maximum amount you can lose over a chosen period. This tool is more restrictive: increasing the frequency or amount triggers a seven-day cool-off period to prevent impulsive changes.

To help users set realistic budgets, Paddy Power provides a Budget Calculator. It factors in your income and expenses to recommend an affordable betting limit. The Profit & Loss Tool shows a detailed breakdown of your wins and losses over a chosen timeframe. It helps track spending and supports responsible betting decisions.

If setting limits isn’t enough, Paddy Power has a Take a Break option. You can temporarily suspend your account for up to 30 days. For longer exclusions, the Self-Exclusion feature allows you to block access to the platform entirely. Uniquely, Paddy Power also lets you self-exclude from specific products, like sportsbook or casino games, without affecting other areas of the site. These tools are irreversible until the selected period ends.

For those unsure about potential gambling problems, Paddy Power links to the GamCare self-assessment test, helping users evaluate their habits. The platform also partners with several support organizations, including GamCare, Gordon Moody, BeGambleAware, Gamblers Anonymous, Dunlewey Addiction Services, and Samaritans. These services provide counseling, addiction treatment, emotional support, and financial advice.

Paddy Power also has educational content aimed at helping users support others. The site explains how to spot signs of harmful gambling in friends and family and offers guidance on how to approach and assist them effectively.

• 
  Withdrawal Lock
• 
  Education and Awareness Tools
• 
  Pre-Commitment Tools
• 
  Family and Friends Exclusion
• 
  Reality Check Tool
• 
  Gambling Transaction Blocking
• 
  Restrict Access to Certain Games
• 
  Gamification of Responsible Gambling
• 
  Self-Assessment Test
• 
  Betting History Transparency
• 
  Help Line Integration
• 
  Self-Exclusion Register Participation
• 
  Charity Contributions
• 
  Self-Exclusion Tool
• 
  Cool Off/Time-Out Tool
• 
  Mandatory Breaks
• 
  Spending Tracker Tools
• 
  Default Limits
• 
  Parental Control Tools
• 
  Third-Party Spending Monitors
• 
  Personalized Risk Messaging
• 
  Time/Session Limit Tool
• 
  Dual Account Monitoring
• 
  Positive Play Tools
• 
  Wager Limit Tool
• 
  Dynamic Risk Profiling
• 
  Post-Loss Reflection Periods
• 
  Loss Limit Tool
• 
  Deposit Limit Tool
• 
  Age Verification Systems

Customer Support

Paddy Power’s customer support is primarily available through a single channel: live chat. When you open the chat, a virtual assistant first tries to resolve your issue. If it cannot help, you can request to speak with a human agent. Connection to a support member is immediate, but responses may take up to two minutes, depending on how complex your query is.

Besides live chat, another way to find help is through the FAQ section. It covers basic topics such as account registration, verification, deposits, and withdrawals. It also explains technical details, including market rules, betting shop policies, and account restrictions. Many guides include step-by-step instructions with screenshots, making it easier to follow and resolve common problems. A search bar that lets you quickly find the information you need is available.

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  Email (1)
  • support@paddypower.com
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  Phone (3)
  • 08000 565 275 (uk)
  • 1800 238 888 (ie)
  • +353 1 905 0131 (world)
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  Physical Office Support
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  Live Chat
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  Contact Form
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  Mobile App Support Chat
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  Community Forum
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  Knowledge Base/Help Center
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  Facebook Messenger
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  Telegram
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  WhatsApp
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  X.com

Betting Information Section

Paddy Power has a dedicated News section provides betting education, sports updates, and expert insights. The page features sports analysis, match previews, wagering tips, and breaking news for beginners and experienced users.

Its coverage includes horse racing, football, tennis, and other sports. This range helps users follow multiple markets and access expert insights. New content is posted several times daily to ensure updates remain fresh and relevant.

All content is organized into clear sections based on sport and topic. Given the many posts, the site also includes a search function to help users quickly find specific articles or match previews.

The section does not have a comment feature. It includes social media sharing buttons for WhatsApp, Telegram, Reddit, X (formerly Twitter), and more, allowing users to share content easily.

Sponsorship

Paddy Power has established itself as a prominent brand through a distinct and often provocative sponsorship strategy that extends across various sports and media.

One of the most extensive areas of Paddy Power’s sponsorship is horse racing. It returned as the headline sponsor of Cheltenham’s November Meeting Gold Cup in 2020, reaffirming its long-term partnership with the festival. In 2021, Paddy Power became the headline sponsor for ITV Racing, securing prominent visibility across major televised horse racing events. Additionally, it also became a major sponsor at York Racecourse to become the Official Betting Partner to the Dante Festival and took over sponsorship of the prestigious Punchestown Champion Hurdle in Ireland.

The company’s marketing is particularly notable in football, where it executed the #SaveOurShirt campaign, an unconventional sponsorship strategy launched in 2019. Instead of displaying its logo on club kits, Paddy Power “unsponsored” several teams, including Huddersfield Town, Motherwell F.C., and Southend United, by leaving the front of the shirts blank. The campaign gained significant media attention and was praised for putting fans first.

Another sport where the bookie has achieved great success through sponsorships is darts. In 2023, Paddy Power became the title sponsor of the PDC World Darts Championship, rebranding the tournament as the Paddy Power World Darts Championship. As part of this deal, Paddy Power launched the “The Big 180” campaign, pledging £1,000 to Prostate Cancer UK for every 180 scored during the tournament. The initiative also includes a £180,000 bonus for nine-dart finishes, shared between the player and charity. In 2025, the campaign raised over £1 million for Prostate Cancer UK, combining high-profile sponsorship with social responsibility.

Furthermore, in 2025, Paddy Power became the title sponsor of the Kabaddi World Cup, the first edition hosted outside Asia, held in England’s West Midlands. The partnership aims to increase the sport’s visibility in the UK and support its expansion into new markets.

Outside sports, Paddy Power also invests in mainstream entertainment. In 2025, Paddy Power Games sponsored Channel 4’s dating show “First Dates”, using branded idents and humorous campaigns featuring ambassador Peter Crouch to boost audience engagement.

What Bettors Say About Paddy Power

Bettors generally have mixed experiences with Paddy Power. Many users praise its engaging interface, frequent promotions, and features such as price boosts and novelty wagers. Promotions like “Beat the Drop” and regular odds boosts are often stated as the main positives that enhance the betting experience.

Paddy Power also faces significant criticism. Withdrawal delays and account restrictions are among the most common complaints. Some users report long waits for payouts or difficulties when trying to access funds, which can be frustrating when winning bets are involved. Additionally, customer service inconsistencies are frequently noted, with support sometimes providing unclear or contradictory guidance. Punters also report issues with app glitches, unexpected bet cancellations, and limitations tied to self-exclusion measures from other platforms. Despite these concerns, the TrustScore on Trustpilot stands at 3.5 out of 5, indicating a mixed but not overwhelmingly negative reception.

Compared to major competitors, Paddy Power’s ratings align with industry standards. For instance, bet365 holds a TrustScore of 1.3 out of 5, with users expressing dissatisfaction over account restrictions and verification issues. Similarly, William Hill has a TrustScore of 1.3 out of 5, with complaints about unhelpful customer service and unfulfilled promotional offers. Sky Bet fares slightly better with a TrustScore of 3.4 out of 5, though users still report technical glitches and account closures. These comparisons suggest that while Paddy Power has areas for improvement, its performance is consistent with other leading sportsbooks.

Besides Betting

paddypower.com

Sports betting is only one of the many products at Paddy Power. The platform features a large casino section with over 3,000 online slots and classic table games like blackjack, roulette, and baccarat.

Paddy Power also provides a dedicated live casino section where users can play real-time games hosted by professional dealers. For players who enjoy community-driven gaming, there are round-the-clock poker and bingo rooms.

The platform includes virtual sports, where users can bet on simulated football, horse racing, and other sports with real-time results. Each product category has unique promotions and bonuses, giving users extra value depending on their preferred games.

All products are optimized for mobile. This allows access to casino games, poker, bingo, and virtual sports across devices and ensures a consistent experience whether on desktop or mobile.

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