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We have compiled all the information you need to know about the best European bookmakers and local industry standards as of 2024. Find out how to choose the most suitable EU sportsbook or app, analyze their pros & cons, offers, and popular markets.
Full List of European Betting Sites (November 2024)
The best European bookies offer several key things you should always look out for. For instance, an excellent online bookie will always give you good, fair odds on all the betting options available on the platform. Similarly, the operator should give you a great range of sports gambling options, often providing players with additional options such as a live betting service. There are different bookmakers accepting various currencies, you can have such options as 1 pound minimum deposit betting or betting with euro or USD.
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100% up to $500
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4.1
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100% up to $500 on 1st deposit and 50% up to $250 on 2nd deposit
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4.1
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3+1 in Free Bets
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4.2
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Rakeboost bonus
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4.2
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50% up to $1000
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4.2
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100% up to $500
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4.2
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125% up to $1250
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Many bonuses
An excellent online operator will also be entirely trustworthy and safe to use. You can usually discover this by reading sportsbook reviews. Some of our picks currently available on the 2024 market include Betway, 22Bet, LVBet, and Bet365. These operators are frequently seen on most of the annual top 10 lists.
| Popular European Bookmakers | Welcome Bonus | Mobile App | Live (In-play) | Cash Out |
|---|---|---|---|---|
| ⭐ Betway | Up to £30 in free bets | iOS | ✅ | ✅ |
| ⭐ William Hill | Bet £10 get £30 in free bets | Android, iOS | ✅ | ✅ |
| ⭐ FreshBet | 100% up to €500 | ➖ | ✅ | ➖ |
| ⭐ Rolletto | 150% up to €1500 | ➖ | ✅ | ✅ |
| ⭐ Goldenbet | 100% up to €500 | ➖ | ✅ | ✅ |
| ⭐ MyStake | 100% up to €500 | ➖ | ✅ | ✅ |
| ⭐ QuinnBet | 50% up to £35 in free bets | iOS | ✅ | ✅ |
| ⭐ 22Bet | 100% up to €122 | iOS | ✅ | ✅ |
| ⭐ 888Sport | Bet £10 Get £30 in free bets | Android, iOS | ✅ | ✅ |
| ⭐ Unibet | Up to £40 in free bets | Android, iOS | ✅ | ✅ |
Top 1 – bet365
bet365 is one of the most popular sports betting brands operating within the European market. The bookmaker sits in a class of its own by managing to offer odds that are consistently high across the board. It’s an especially great fit for football fans interested in finding the best prices on markets like the English Premier League and UEFA Champions League.
bet365 delivers really good value with its enticing bonus offers, which include boosted odds, accumulator bonuses, free bets, and cashback deals. The sportsbook uses a first-class website designed with intuitive navigation options. It also comes with engaging features such as stat overview, live streaming, partial cash out, and in-play betting.
We found bet365’s mobile betting platforms to be rich with features and also efficient in performance on Android or iOS systems.
Top 2 – Betway
Betway is a highly-regarded bookmaker offering industry-leading odds on a range of sports markets, including European favorites like football, basketball, and rugby. This sportsbook’s strict regulation and military-grade encryption make it one of the safest sites for online betting.
You’ll come across several attractive offers on the Betway website. Some of the best ones are the 100% first deposit match, flexi bonus, super boosts, and weekly free bets on popular tournaments.
The Betway PC and mobile user layouts are fitted with customized category menus and one-tap links that improve your navigation experience. When it comes to deposits and withdrawals, the most common options are VISA, Mastercard, and PayPal.
| What We Like about Betway | What We Don’t Like about Betway |
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Top 3 – FreshBet
FreshBet provides sports betting services in multiple European regions and is popular for its impressive market reach. While most betting sites tend to focus on leagues based in Europe, FreshBet encourages diversity by covering markets from various continents. The bookie’s baseball and cricket markets are especially impressive.
FreshBet’s website features a properly-organized interface with the standard three-column betting layout. While we found only a few bonuses on the FreshBet promotions page, punters can still enjoy matched deposits and automatic free bet offers.
Some features you’ll encounter on this platform include a high-quality live stream, in-play betting mode, and virtual sports. For payments, FreshBet supports cryptocurrency, bank transfers, and electronic wallets.
| What We Like about FreshBet | What We Don’t Like about FreshBet |
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Top 4 – Rolletto
Rolletto is a fast-rising online bookmaker that caters to bettors located in several European regions. It’s a highly convenient option for placing pre-match or live bets on widespread competitions like the EuroLeague, Champions League, and NBA.
What we really liked about Rolletto is its commitment to making betting an easy and fun exercise for customers. It achieves this by operating a user-friendly website designed to make navigation as straightforward as possible.
Rolletto sportsbook also delivers an impressive selection of bonuses, including a 150% welcome offer and accumulator-free bets for returning members. Being a leading crypto bookmaker, Rolleto accepts payments made using Bitcoin, Tether, and Ethereum, among others.
| What We Like about Rolletto | What We Don’t Like about Rolletto |
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Top 5 – GoldenLion
GoldenLion is an up-and-coming betting site licensed by the Government of Curacao to operate in European markets. The bookmaker’s coverage cuts across a selection of 35+ sports, from mainstream picks like football and basketball to niche options like surfing and handball.
If you like sportsbooks that avoid unnecessary clutter or complicated menus, then the GoldenLion website will be a perfect fit. It also comes with helpful tools like the bet constructor and partial cash out.
GoldenLion welcomes new sports bettors with a 100% first deposit bonus worth up to €100. Meanwhile, an ongoing promotion that returning members can look out for is the x2 weekly €/£50 free bet tokens.
At this moment, GoldenLion only supports the Euro currency, but punters are welcome to deposit with crypto, bank cards, or e-wallets.
Top 6 – MagicWin
MagicWin may not be the most popular online betting site, but it’s certainly a convenient and user-friendly option for many Europeans. One quality that helps this bookie stand out is the range of options offered for football betting. Punters here have access to match winner, totals, props, and handicap bets for over 1,000 football markets at any given moment.
In addition to its betting variety, MagicWin sportsbook also delivers solid promotional value to new and existing users. Free bets and matched deposits are some of the current bonuses available on the site.
The MagicWin website bears a well-organized betting interface that’s easy to explore and as efficient as the bookmaker’s mobile apps. Some widely used banking methods available here are VISA, Mastercard, Bitcoin, and Skrill.
Top 7 – GoldenBet
GoldenBet sportsbook caters to online betting enthusiasts in more than 50 jurisdictions, many of which fall under the European market. The bookie provides competitively-priced odds on a selection of over 40 types of sports and Esports.
When it comes to bonuses, this bookmaker does not let its customers down. In addition to the regular free bets, there’s a 100% welcome bonus of up to £500 for new members and 10% daily cashback for returning bettors.
One area where GoldenBet excels is its customer support. The platform’s multilingual support staff are responsive and professional, with 24/7 availability via live chat and email. Accepted payment options on GoldenBet include debit cards, cryptocurrencies, and e-wallets.
| What We Like about Goldenbet | What We Don’t Like about Goldenbet |
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Top 8 – Chipstars
Chipstars is one of the best crypto sportsbooks operating within the European betting market. Its market depth is quite impressive, with pre-match and live betting lines available in nearly 40 sports categories.
What makes Chipstars so special is the incredible value it offers through bonuses and promotions. For newcomers, there’s a massive 100 – 270% deposit bonus, up to €36,460, spread across the first three deposits. To add to this, the bookie grants regular bettors percentage profit boosts, a 150% multibet bonus, and ultra cashback on different days of the week.
We found several value-adding features on this site, including an in-play wagering tab, live stream, in-depth statistics, and live score updates. Unsurprisingly, Chipstars also offers well-optimized mobile betting through dedicated apps for iPhones and Android-based devices.
Top 9 – CosmoBet
CosmoBet is a classy online sportsbook with a growing footprint in some of Europe’s largest sports betting regions. The bookmaker operates a feature-heavy website that’s pleasing to view without sacrificing usability.
Punters here will find great odds on hundreds of events scattered across soccer, basketball, tennis, and ice hockey sports markets. For the best value, consider checking out CosmoBet’s live Esports selection.
The 150% first deposit bonus, up to €/£1000, offered on this platform is one of the most lucrative sports welcome offers in Europe. To keep the fun going, CosmoBet also provides regular free bets and boosted odds.
The betting site processes deposits and payouts through a range of popular methods, most notably Skrill, VISA, and Neteller.
Top 10 – MyStake
MyStake, licensed by the Curacao eGaming Board, is active in several European online betting jurisdictions. Its market coverage spans across 30+ sports, with rugby, athletics, and volleyball delivering the best value among the available options.
One of the qualities that make MyStake a good choice for betting in Europe is its 100% welcome bonus, worth up to €500. Many bettors will also find the sportsbook’s desktop and mobile layouts very easy to navigate.
MyStake offers competitive in-play betting odds on several popular European tournaments, including the Bundesliga, T20 Blast, and Eurovision Song Contest. It also uses live streaming and visual stats tracking tools to upgrade the live wagering experience.
For payments, punters are free to make use of traditional methods like credit cards, bank wire transfers, e-wallets, and cryptocurrencies.
| What We Like about MyStake | What We Don’t Like about MyStake |
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Popular Promotions & Offers
In most cases, top European sports betting sites provide the best offers. These promotional deals can take many forms and can be given to both new customers and existing players. Free bets are a common welcome bonus on the best platforms whilst a no deposit bonus for existing players seems to be the most common occurrence on these sites. These promo codes are designed to keep bettors of all types satisfied with the site for long.
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4.4
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100% up to $500
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Claim Bonus | New customers only! Please bet responsibly, begambleaware.org. 18+. Full T&Cs apply. |
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100% up to $500 on 1st deposit and 50% up to $250 on 2nd deposit
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Claim Bonus | Kick off your new GTbets.ag account with our top-rated CASH sign up bonus. Make your first deposit to receive a 100% cash bonus up to $500, and then 50% up to $250 on your second deposit. Full T&Cs apply. |
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4.1
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3+1 in Free Bets
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Claim Bonus | Place 3 consecutive bets and get the 4th bet as a free bet! Full T&Cs apply |
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4.2
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Rakeboost bonus
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Claim Bonus | Rakeback is a withdrawable bonus that is accrued for each bet and depends on your current Rank. Please bet responsibly, begambleaware.org. 18+. Full T&Cs apply. |
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50% up to $1000
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Claim Bonus | Earn a 50% Welcome Bonus up to $1,000 on your first-ever deposit at Jazz Sports. Use Promo Code JAZZ50 and your extra 50% will be added to your sports betting balance. Full T&Cs apply |
Free Bets
A free bet offer rewards a player for depositing a specified amount in basic terms. Once a player has made this deposit, they are given a free bet worth a specific amount. The best free bets will give players a greater reward for placing a lower deposit. For example, many of the best websites will give bettors around €20-25 for placing an initial deposit of only around €10-15. Free bet offers are commonly given as a welcome bonus on these sites.
EU Sports Betting Market Overview
| 📅 Sports Betting Legal Since: | Depends on the country |
| 🏢 Regulatory Body: | Region-specific |
| ⚖️ Legal Acts: | Region-specific |
| 🧾 Taxation: | Depends on the country |
| ⚽ Favorite Sports to Bet on: | Football, basketball, tennis, rugby, cricket |
| 🏅 Widespread Tournaments\Competitions to Bet on: | UEFA Champions League, English Premier League, Bundesliga, Ligue 1, LaLiga, EuroLeague |
| 🎰 Other Popular Gambling Markets: | Online casinos, slot machines, poker, lotteries |
| ⭐ Most Popular Sportsbooks: | Betway, LVBET, 22Bet, Bet365, William Hill |
Choose Your Bet of the Day in Europe
All good European sportsbooks will allow you to bet on an expansive range of local sports events and teams. All useful websites will let you place bets on sports competitions and tournaments in the EU. These options can usually be found easily by clicking on the “Sports Betting” link on most sportsbook websites or mobile apps.
WHAT IS THE BEST BET FOR TODAY?
Bet on Sports
Europe is renowned globally for its wide range of popular sports played throughout the year. Football, rugby, cricket, handball, and more are commonly considered to be some of the most popular sports. European sportsbooks will give their bettors plenty of opportunities to bet on a range of sports widely played. A list of local sports can usually be found on these websites underneath the “Sports Betting” tab on the homepage.
Bet on Competitions
The best Europe-based betting sites and apps will also let players bet on a wide range of sporting competitions. Some of the most famous sports competitions that are frequently bet on include the UEFA Champions League, The Europa League, and the UEFA Cup. These UEFA events are some of the most popular football betting events worldwide, meaning that the odds for these competitions are usually pretty great.
Bet on Tournaments
By far, one of the most popular sporting events on a global scale is the UEFA Euro. This football sporting tournament is one of the most possibly lucrative and rewarding sports events yearly for bettors. All popular events will often be featured on the front page. The best sites will give their players great odds on these Europe-situated tournaments.
Bet on European Teams
If you don’t already know, football (soccer) is one of the most popular sports in Europe. Every online betting company will have a great range of football betting options featured on their site. Teams like Barcelona, A.C. Milan, Liverpool, and Real Madrid are all top-tier football teams. These teams are usually featured on the front page.
Bet on European Players
The best betting websites even let their player-base bet on individual players during a sports game or event. Players tend to be some of the best due to their high popularity and apparent skill. Football players like Cristiano Ronaldo and Lionel Messi are just two examples of commonly bet on sports players from Europe who play for local teams.
How to Choose the Best Bookmakers in Europe
It is often the case that finding the right bookmaker for you can be a somewhat arduous and challenging task. However, if you follow the handy hints below, this should no longer be an issue that you have to face:
- Before registering, make sure that you research them thoroughly. Ensure that everything about the operator is legit and safe and that their website or app is secure to use. It is mainly the case for new sites, as they can sometimes be untrustworthy.
- Choose a bookie with a great range of betting options, including sports gambling, live betting, and other forms of betting.
- Choose a European bookmaker that gives you plenty of promotional offers at a regular rate, ensuring that you always get a good deal.
Widely Accepted Deposit Methods
Top European bookmakers will give their clients plenty of deposit methods. Some of websites’ most widely accepted deposit methods include PayPal, Skrill, Neteller, VISA, and MasterСard. The best operators may offer their customers further payment options such as Cryptocurrency payments (Bitcoin) or prepaid card methods like PaySafeCard.
Widely Accepted Withdrawal Methods
Some of the most commonly accepted methods for withdrawal include VISA and MasterCard payments, E-wallet payments from PayPal and Neteller, or additional techniques such as bank transfer options, Skrill, or even cryptocurrencies options such as Bitcoin. Each of these methods has its own average withdrawal time. E-wallet payments take the least amount of time, whereas card payments usually take around 2-3 working days, and bank transfers take around five working days for the money to appear within your account.
The Best European Mobile Betting Sites and Apps
If you are looking for a more convenient and comfortable way to play, look no further than a mobile betting app or mobile-friendly site. Many operators allow their player-base to access their website via mobile devices. Similarly, the best bookies also give their bettors a free betting app. The best betting apps in Europe usually come from popular operators such as Betway, 22Bet, and Bet365.
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100% up to u₿50000
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100% up to $600
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4.8
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4.8
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Live Betting and Live Streaming
A new and prevalent feature of modern online betting is in-play/live betting. A player places a bet on a live sports game, race, or event and watches as the results are given in real-time. Live betting in Europe is prevalent, with many of the best operators allowing their bettors to live stream some of the most popular sports events.
The Legality of Online Betting in Europe
Generally speaking, most European countries and regions allow most forms of online betting. As long as bookies have the correct gambling licenses for that specific region of Europe, they will likely be permitted to operate within that area. Sports betting is the most commonly accepted form of online gambling across the continent.
European Gambling Licences
There are four primary gambling jurisdictions situated throughout Europe. The Malta Gaming Authority, the UK Gambling Commission, the Alderney Gambling Control Commission, and the Gibraltar Online Gaming Laws are the primary regulators of online gambling within the continent. These official agencies will give licenses to trustworthy online operators after testing and concluding that the site or app is safe to use.
How to Win at Online Betting in Europe
If you want to win big with online betting, there are a few tips and tricks to help you start. The first tip is fairly self-explanatory; you should always ensure you have thoroughly researched the betting market you wish to bet on. Ensure that you know everything there is to know about the general trends in odds for that sport or team and use them to your advantage.
You should also utilize promotional offers as effectively as you can. They can be a great way to place a no-risk bet so that you can understand how a site or app functions. Many operators will also give you plenty of tips, tricks, and predictions should you require them.
The Most Active Betting Countries in Europe
There are many active betting countries throughout the continent.
Some of the most popular regions for betting include:
UK
The UK is one of the most popular betting destinations in Europe. Many of the best bookies are located and licensed in the UK, giving UK-based customers the best odds and promotions.
Ireland
Horse racing in Ireland has been exceptionally popular for years. So, it only makes sense that modern forms of online betting should capitalize on this high popularity.
Netherlands
The hockey betting market in the Netherlands has always been highly accessible and rewarding. Many sites allow users from the Netherlands bet on a range of hockey events.
Netherlands Germany
As many bettors from around the world do, German bettors love their football. The World Cup odds are usually great on a range of providers, making it perfect for German bettors.
Germany France
Online casinos are particularly popular with the French. That is not to say that they do not also love a range of sportsbook options such as horse racing and football.
Italy
Forms of gambling have existed within Italy for centuries. What was once a Roman pastime is now one of modern Italy’s most popular hobbies.
Spain
Throughout Spain (Gibraltar Online Gaming Laws), gambling regulations are very flexible, allowing Spanish players to bet on any sports betting option.
Sweden
Online betting in Sweden is fairly new, originally blocked by the Swedish government for years. The Swedish people can now enjoy a range of international sports betting options thanks to new EU laws.
Denmark
Denmark bettors can enjoy the same wide range of betting options as many other European countries, as their laws are entirely flexible around online betting.
Betting Sites in Other European Countries
Hungary 
Greece 
Belgium 
Poland 
Slovenia 
Portugal 
Finland 
Austria 
Malta European Odds Formats
The European betting market has several primary formats for odds. Fractional, decimal, and percentage-based odds are the most common formats used within the continent. Many leading operators will provide you with an odds converter should you require one.
Accepted Currencies in European Bookmakers
European betting operators will let you use a range of currencies. Of course, most bettors will use Euro or British Pounds, which are commonly accepted on almost every online betting site.
An Overview of Online Betting in Europe
On the whole, betting in Europe should be straightforward and rewarding. Most of the world’s leading online bookmakers are in the UK, making them the perfect option for any local client. The section below should give you a brief refresher on some of the essential points discussed within this article:
- The UK, France, Germany, Italy, and Spain are all countries in which betting is prevalent.
- Popular European betting sites usually use the popular English, French, and Spanish languages.
- Local bookies accept various currencies, including the British Pound and the Euro. For that, outside of the EU, for example, for bettors in Las Vegas, many betting sites also accept US Dollars and Australian Dollars.
- Commonly accepted payment methods include VISA, MasterCard, PayPal, and Neteller.
- Some of the most popular sports gambling options include football, cricket, hockey, horse racing, and rugby.
Bottom Line
The online betting market in Europe shows no signs of stopping. Many leading online operators provide an inherently high-quality betting experience from the offset to EU-based players. Head to one of our recommended sites today to see what the local market offers and place your BetZillion bets now.
Need a trusted bookie in Europe?
Frequently Asked Questions
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Which is the best European betting site?Many of the world’s leading online betting sites originate within Europe. Excellent bookmakers like Bet365, 22Bet, and Betway are all European operators offering their player-base an incredible selection of sports betting options and great odds. These operators are entirely safe and trustworthy and will secure your personal information.
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What are the most popular sports in Europe?Europe has its fair share of popular sports. Some of the most popular sports throughout Europe include football, cricket, horse racing, and rugby. These sports are commonly found in the “Featured” section on many European online sportsbooks.
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Where can you legally bet on sports in Europe?On the whole, Europe allows online betting in various forms. Sports gambling, in particular, is completely legal in most European countries and regions. Using that site is entirely legal as long as an online operator has the necessary license to operate within that area.
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