Betfair Review

Rating Details

Before you choose Betfair, review our detailed ratings across the most important areas of any betting platform.

Betfair Compared to Other Market Leaders

When placed side by side with bet365, both platforms offer a wide range of markets and support live streaming. However, bet365 holds an advantage by allowing users to stream events without placing a wager, while Betfair often requires a bet or a positive balance. bet365 also provides dedicated email support, which Betfair lacks.

• SkyBet is one of Betfair’s sister sites. Despite this, it takes a different approach. While SkyBet generally covers fewer overall markets compared to Betfair, its virtual sports offerings are widely better. The bookie features a “Popular Bets” section, which allows you to see trending wagers. SkyBet also includes a convenient feature that allows you to favorite specific sports markets for quick and easy access, although when it comes to regional coverage, Betfair has more.
• Paddy Power, also part of Flutter, shares many features with Betfair, such as wide market access and popular mobile bet builders. However, its live streaming is more user-friendly; you only need to log in, with no stake required. Paddy Power also runs more frequent promotions. Even so, Betfair offers better localization, broader international access, and dual access to sportsbook and exchange betting.
• William Hill, one of the oldest bookmakers out there, Betfair’s sports coverage holds up well and even surpasses it in niche and local leagues. Betfair’s live streaming covers more events, but it is subject to geo-restrictions and often requires a stake, unlike William Hill’s more open access. Betfair’s interface is more modern, and its live chat is handled by real agents, unlike William Hill’s chatbot system.
• Turning to exchange betting platforms, Matchbook offers a lower minimum wager of $2 on its exchange, which is more accessible than Betfair exchange’s $5 minimum. Matchbook also provides more attractive new user promotions, such as a 0% commission for 110 days. Its standard commission rate can reach up to 4% on net profit, whereas Betfair’s can be as high as 5% in many regions and 6.5% in Australia. More importantly, Betfair’s Exchange has significantly greater liquidity, a critical factor for efficient bet matching. Matchbook does not offer a traditional sportsbook, a feature available on Betfair.
• Finally, Betdaq is another reputable exchange platform. Both platforms use similar commission structures. However, Betfair’s “Betfair Points” system provides a distinct advantage: users earn one point for every 10 pence of commission paid or implied, while Betdaq typically requires a £25/€40/$40 wager to earn one point. Furthermore, Betfair provides more advanced betting tools designed to improve the overall betting experience, such as its unique MatchMe and Cross Matching features.

Features	Betfair	Bet365	SkyBet	Paddy Power	William Hill	Matchbook	Betdaq
In Play Mode	Yes ✅	Yes ✅	Yes ✅	Yes ✅	Yes ✅	Yes ✅	Yes ✅
Live Streaming	Yes ✅	Yes ✅	Yes ✅	Yes ✅	Yes ✅	No ❌	No ❌
Cash Out	Yes ✅	Yes ✅	Yes ✅	Yes ✅	Yes ✅	Yes ✅	Yes ✅
Mobile Application	Yes ✅	Yes ✅	Yes ✅	Yes ✅	Yes ✅	Yes ✅	Yes ✅
Bookmaker Payout	89%	94%	96%	92%	96%	98%	94%
Min Deposit	£5	£5	£5	£5	£5	£30	£10
Min Bet	£1	£0.10	£0.05	£0.25	£0.10	£2	£0.50
Max Profit	£1000000	£2000000	£500000	£1000000	Unlimited	£10000	Unlimited
Min Withdrawal	£1	£5	£10	£0.01	£5	£30	£10
Withdrawal Time	Up to 5 working days	Up to 10 working days	Up to 5 working days	Up to 5 working days	Up to 5 working days	Up to 5 working days	Up to 5 working days
Rating	4.7	4.8	4.6	4.8	4.9	3.6	4.2

About Betfair and Flutter Entertainment plc

Betfair is a brand under Flutter Entertainment plc, one of the largest gambling companies in the world. Flutter is the brain behind other operators, such as Paddy Power, Sky Bet, PokerStars, FanDuel, etc. The company is publicly traded and listed on the New York Stock Exchange (NYSE) and the London Stock Exchange (LSE).

Flutter operates in over 20 countries, and in 2023, it generated over £9.5 billion. As of June 2025, Flutter has a market cap of approximately $47.8 billion and reported a trailing 12-month revenue of $14.3 billion. The company employs over 27,000 individuals globally, spanning over 40 offices and 600 retail locations.

Flutter follows strong ESG principles through its global strategy. The company’s “Play Well” program supports responsible gambling with tools designed to protect user well-being. By mid-2024, 47.5% of its online customers used at least one safer gambling tool. The company aims to reach 75% by 2030.

It invests over $100 million yearly in responsible gaming. This covers research, customer support tools, and risk detection systems. Flutter also partners with regulators, such as the UK Gambling Commission, to improve safety through data sharing and analytics.

Under the “Do More” initiative, Flutter gives back to the communities where it operates. The “Work Better” pillar focuses on inclusion and building a diverse workforce. Its “Go Zero” environmental plan sets targets to reduce its carbon impact and help protect the planet as the business grows.

Where You Can Bet with Betfair

Not sure where Betfair is legal? Below are the countries that the bookie has market access to.

United Kingdom

Betfair operates a full version of its sportsbook and exchange under a UK Gambling Commission license. UK users have access to several payment methods, betting promos, and fast withdrawals. The exchange is especially popular among traders thanks to its liquidity. There’s also a UK-specific help center and 24/7 customer support.

United Kingdom Gambling Commission (UKGC)

Company name PPB Counterparty Services Limited

• Head office address Level 2, Spinola Park, Mikiel Ang. Borg Street, St. Julians, SPK1000, Malta
• Account number 39439
• Licence General Betting Standard - Real Event
• Licence number 039439-R-319330-011
• From 1 Nov 2014
• To Current
• Other Licences General Betting Standard - Virtual Event
• Trading names Betfair; Dibz; Paddy Power
• Status Active

Australia

Betfair entered the Australian market in 2006 and was initially licensed by the Tasmanian Gaming Commission to operate a betting exchange. In 2016, Betfair Australia moved its license to the Northern Territory Racing Commission, which now regulates its operations. Betfair Australia runs a dedicated site that accepts AUD and supports local payment methods like bank transfers.

Northern Territory Racing Commission (Australia)

Company name Betfair Pty Limited

• URL www.betfair.com.au
• Status Active

Italy

The bookie is regulated by ADM (Agenzia delle Dogane e dei Monopoli). Both sportsbook and exchange are offered, although betting options may be fewer compared to the global version. It also has a localized version with more focus on Italian betting markets.

Customs and Monopoly Agency (AAMS) for operation in Italy

Company name Betfair Italia S.r.l.

• License number 15211
• Status Active
• URL www.betfair.it

Denmark

Betfair International plc holds a full license from the Danish Gambling Authority (DGA). Both the sportsbook and exchange are accessible via the website. However, the standalone exchange app was removed from Danish app stores in October 2024. Exchange bet charges a 6.5% base commission on net profit. The site also supports the Danish language.

Danish Gambling Authority

Company name Betfair International Plc

• License type Online casino; Betting
• Address Triq Il-Kappillan Mifsud SVR 1851 St. Venera Malta
• Domains betfair.com; betfair.dk
• Licensed in Greenland No

Spain

Licensed under the DGOJ (Dirección General de Ordenación del Juego) in 2011, Betfair has a Spanish site that supports the native language as well as local payment methods and currency. Both the sportsbook and exchange are legal in the country.

Directorate General for the Regulation of Gambling (Spain)

Company name Betfair International Spain, S.A.

• Address Paseo de las Palmeras, 10, Entreplanta, oficina 1, CP: 51001, Ceuta, España. ASENSI ABOGADOS. Avenida Jaime III, 1, Primera Planta, 07012, Palma de Mallorca, Islas Baleares
• Licence number
• URLs https://apuestas.betfair.es/; https://www.betfair.es/
• Status Active
• Trading names

Romania

Betfair is licensed by ONJN in Romania and operates a locally tailored site. Both the sportsbook and exchange are available. Users can bet in RON and access leagues like Liga I.

Oficiului Național pentru Jocuri de Noroc (Romania)

Company name BETFAIR INTERNATIONAL PLC

• License number L1160655W000329
• Address Level 2, Spinola Park, Mikiel Ang. Borg Street, St. Julians SPK1000 Malta
• From 01.09.2016
• To 31.08.2026
• Status Active

Sweden

Betfair is licensed by Spelinspektionen, the Swedish Gambling Authority, to offer both Gaming and Sports Betting services in Sweden. Swedish bettors benefit from a dedicated website, local payment options like Trustly and BankID, and region-specific markets.

Swedish Gambling Authority

Company name Betfair International Pl

• License number 23Si2211
• Address Level 2, Spinola Park, Mikiel Ang. Borg Street, St. Julians SPK1000 Malta
• Valid 2028-12-31

Offshore Jurisdictions

By being licensed and regulated by the Malta Gaming Authority (MGA), Betfair is able to operate on the international market as an offshore site. This license covers a broad range of services, including casino, fixed odds betting, and betting exchange, allowing Betfair to operate in regions where it does not hold a specific local license.

Malta Gaming Authority (MGA)

Company name Betfair International PLC

• Address Betfair, Floor 2, Triq il-Kappillan Mifsud, Santa Venera, SVR 1851, Malta
• Email Address bets@betfair.com
• Contact No 00442030598888
• Licence Number MGA/CRP/131/2006-02
• Licence Type B2C - Gaming Service Licence
• Game Type Approved Type 1 Gaming Services; Type 2 Gaming Services; Type 3 Gaming Services; Type 4 Gaming Services
• Status Licensed
• Website Urls www.betfair.com

Regulatory Track Records

Betfair has encountered a number of issues from regulatory bodies since its creation.

In Australia, Betfair Pty Ltd was investigated by the Northern Territory Racing Commission in 2021 following a dispute involving a customer flagged for problematic gambling activity. The inquiry revealed that Betfair failed to follow responsible gambling protocols and had insufficient intervention procedures. As a result, the company was fined AUD 24,174 and required to improve its monitoring and customer care practices. Betfair accepted the ruling, paid the fine, and updated its processes accordingly.

Additionally, in Sweden, it was fined SEK 4 million in 2023 for accepting wagers on the youth-level football league – U21 Allsvenskan.

The bookie has most of its issues with the UK Gambling Commission. As far back as 2016, when it was still under Paddy Power, it was fined £2.2 million for failing to prevent a problem punter from betting using stolen funds. £500,000 of that fine was reimbursed to the victims, with the rest donated to GambleAware.

In 2025, Betfair was placed under special measures by the Gambling Commission after being linked to a customer’s suicide. The investigation concluded with a “prevention of future deaths” notice from the coroner. Betfair was not fined but was required to overhaul its customer-intervention and risk-detection systems. No additional regulatory action was taken, though the case drew significant public and media attention. The sportsbook also divested £635,123 to charities to reduce gambling problems and harm.

Odds

Betfair offers competitive odds across its platform. Lines are released early, which provides enough opportunity for punters to place bets. For major events, Betfair typically offers over 50 markets. Even more minor sports and local leagues feature broad coverage and timely pricing. Odds are similar in all countries, with no hidden mark-ups by region or site version. This gives punters a fair and equal betting experience regardless of location. Odds are displayed in two formats: decimal and fractional. Unlike most sportsbooks, you need to be signed in to switch. The odds are shown in two decimal places for better accuracy, and wagers are confirmed in a split second, depending on how fast your network is.

Punters seeking margin-free sports betting can check out the exchange betting section. Here, users wager against other punters, not the bookmaker. This peer-to-peer model often results in more favorable odds due to the absence of a built-in bookmaker margin. Betfair’s exchange has the largest liquidity in the industry, which directly translates to better odds and higher available stakes.

You can view your bet history for up to six months. You can also filter it by sport, date, and outcome. The betting history can be downloaded or printed directly from your account, too.

Payment Options

Betfair makes things easy for wagerers by providing multiple banking options for them to choose from. You can perform transactions via debit cards, Instant Bank Transfer (IBT), Neteller, PayPal, Skrill, PaysafeCard, MuchBetter, traditional bank transfers, Apple Pay, and cash deposits at Paddy Power Shops. All the mentioned payment methods process deposits instantly and are charge-free, except for Bank Transfers, which take between 1 to 5 days. The minimum deposit for debit cards, Apple Pay, and IBT is £5, while others require at least £30.

Withdrawal limits and processing times vary by method. For instance, IBT has one of the lowest minimum withdrawals at £0.01, with processing taking up to 90 minutes. UK, Spain, and Ireland residents can request payouts using Fast Funds with Visa Debit and Prepaid cards; these transactions process and credit accounts within 2 hours.

For security and regulatory reasons, users must withdraw at least the same amount they deposited using each payment method before switching to a different one. This policy ensures funds return to their original source and prevents stolen funds. Customers can add up to three debit cards to their accounts, which gives them more flexibility when managing payments. If you are unsure how to make transactions with any available option, the Betfair help center has different guides covering each.

Betting Variety

Betfair has about 30+ sports markets with over 100 leagues. You’ll find global events and national favorites like Gaelic Games and Futsal. Likewise, its coverage includes native tournaments from about 2 dozen countries. In addition to traditional sports, the bookie also provides betting opportunities on Esports and virtual sports. There are also non-sporting events, such as politics.

Each match features hundreds of betting options to suit both casual and experienced punters. You’ll find common picks like match winner and total goals, plus niche intervals like “Next Goal Scorer in 10 Minutes” or “Total Corners in First Half.” If you are short on time, Befair’s “Popular ACCAs” section shows you curated accumulator bets based on trending wagers from other users. Through its partnership with Opta Sports, you’ll get detailed stats like lineups, recent form, head-to-head records, and possession trends.

The bookie’s betslip is more advanced and offers more basic functions than odds calculation or simple stake splits. You can group selections into custom multiples, including doubles, trebles, and more complex folds.

Competitions	Bet Types	Betting Markets	Bet Conditions
FIFA Club World Cup	1x2, Both Teams to Score, Correct Score, Double Chance, Double Result, Draw No Bet, First/Last Goal, Handicap, Over/Under, Same-Game Parlay	Goals, Penalty	1st Half, Both Halves, Either Half, Range, Team 1, Team 2
IPL	Most/Comparative, Over/Under, Winner	Player/Team Comparison, Specific Deliveries	Innings, Team 1, Team 2
AFL	1x2, First/Last Goal, Handicap, Odd/Even, Over/Under, Same-Game Parlay	Goals, Quarter Result, Race to N Points	1st Quarter, 2nd Half, 2nd Quarter, 3rd Quarter, Team 1, Team 2
La Liga	1x2, Both Teams to Score, Correct Score, Double Chance, Double Result, Draw No Bet, First/Last Goal, Handicap, Over/Under, Same-Game Parlay, Win to Nil	Cards, Corners, Goals, Penalty, Shots, Shots on Goal	1st Half, Both Halves, Both Teams, Either Half, Either Team, Include penalties, Range, Team 1, Team 2, Time Interval
MLS	1x2, Both Teams to Score, Correct Score, Double Chance, Double Result, Draw No Bet, First/Last Goal, Handicap, Over/Under, Same-Game Parlay, Win to Nil	Goals, Player Props	1st Half, Both Halves, Both Teams, Either Half, Either Team, Range
Bundesliga	1x2, Both Teams to Score, Correct Score, Double Chance, Double Result, Draw No Bet, First/Last Goal, Handicap, Over/Under, Same-Game Parlay, Win to Nil	Cards, Corners, Goals, Penalty, Shots, Shots on Goal	1st Half, Range
Ligue 1	1x2, Both Teams to Score, Correct Score, Double Chance, Double Result, Draw No Bet, First/Last Goal, Handicap, Over/Under, Same-Game Parlay	Cards, Corners, Goals, Shots, Shots on Goal	1st Half, Both Halves, Both Teams, Either Half, Either Team, Range, Team 1, Team 2, Time Interval
Serie A	1x2, Both Teams to Score, Correct Score, Double Chance, Double Result, Draw No Bet, First/Last Goal, Handicap, Odd/Even, Over/Under, Same-Game Parlay, Win to Nil	Cards, Corners, Goals, Penalty, Shots, Shots on Goal	1st Half, Both Halves, Both Teams, Either Half, Either Team, Range, Team 1, Team 2, Time Interval
Scottish Premiership	1x2, Both Teams to Score, Correct Score, Double Chance, Double Result, Draw No Bet, First/Last Goal, Handicap, Over/Under, Same-Game Parlay	Goals, Player Props	1st Half, Both Halves, Both Teams, Either Half, Either Team, Range, Team 1, Team 2
UFC	Winner	-	-
NHL	1x2, Both Teams to Score, Double Chance, First/Last Goal, Handicap, Odd/Even, Over/Under, Will there be overtime?	Period Result, Player Props, Shots on Goal	1st period, 2nd period, 3rd period, Overtime only, Team 1, Team 2
FA Cup	1x2, Both Teams to Score, Correct Score, Double Chance, Double Result, Draw No Bet, First/Last Goal, Handicap, Over/Under, Same-Game Parlay, Win to Nil	Cards, Corners, Goals, Penalty, Shots, Shots on Goal	1st Half, Both Halves, Both Teams, Either Half, Either Team, Range
Champions League	1x2, Both Teams to Score, Correct Score, Double Chance, Double Result, Draw No Bet, First/Last Goal, Handicap, Over/Under, Same-Game Parlay, Win to Nil	Cards, Corners, Goals, Player Props, Shots, Shots on Goal	1st Half, Both Halves, Both Teams, Either Half, Range, Team 1, Team 2, Time Interval
Premier League	1x2, Both Teams to Score, Correct Score, Double Chance, Double Result, Draw No Bet, First/Last Goal, Over/Under, Same-Game Parlay, Win to Nil	Cards, Corners, Goals, Penalty, Player Props, Shots, Shots on Goal	1st Half, Both Halves, Both Teams, Either Half, Either Team, Range, Team 1, Team 2
Europa League	1x2, Both Teams to Score, Correct Score, Double Chance, Double Result, First/Last Goal, Handicap, Over/Under, Win to Nil	Cards, Corners, Goals, Penalty, Player Props, Shots, Shots on Goal	1st Half, Both Halves, Either Half, Either Team, Full match, Range, Team 1, Team 2
NBA	1x2, Double Result, Handicap, Over/Under, Same-Game Parlay, Will there be overtime?, Winner & Total	Player Props, Race to N Points	1st Half, 1st Quarter, 2nd Quarter, 3rd Quarter, 4th Quarter, Exact Total, Team 1, Team 2
MLB	1x2, Handicap, Odd/Even, Over/Under, Same-Game Parlay	Inning Result, Player Props, Race to X, Team Result	1st inning, 2nd inning, 3rd inning, 4th inning, 5th inning, 6th inning, 7th inning, 8th inning, 9th inning, Team 1, Team 2

Live Betting and Streaming

betfair.com

Betfair offers in-play betting on all sports in its lineup, not just the major leagues. This includes top-tier events, lower divisions, and regional tournaments.

The betting options are as in-depth as pre-match selections. Punters will find popular live betting options like “Next Goal Scorer” and “Match Winner” alongside less common ones such as “Next Team to Score in 5 Minutes,” “Next Throw-in,” or “Team to Score Two Unanswered Goals.”

All live matches feature event statistics, with many including live streaming options. Although streaming is free, you must place a qualifying bet on the event to watch. In fact, some come with geo-restrictions and qualifying wagers to be eligible. For instance, NBA live streams are available only to users in the UK, Ireland, Malta, Gibraltar, and Spain. A stake of up to £2, depending on the sport, may also be necessary to access live streams.

Betfair also includes a match tracker with live visuals and stats for non-streamed games. You’ll see data like cards, substitutions, possession, and VAR activity in real time.

Cash out is available on most live markets. You can choose full, partial, or auto cash out. Pricing is generally fair and dependent on the odds difference. Even if you are not actively monitoring an event, you’ll get a real time alert on key events such as goals.

Competitions	Live Betting	Live Streaming
Bundesliga
Champions League
Europa League
La Liga
Premier League
Serie A
EFL Cup
EFL Championship
Europa Conference League
FA Cup
Ligue 1
MLS
Scottish Premiership
NBA
MLB
NFL
NHL
UFC
IPL
Formula 1
AFL
Australian Open
French Open
US Open
Wimbledon
Masters Tournament
PGA Championship
US Open Golf
MotoGP
Premiership Rugby
Six Nations
FIFA Club World Cup

Bonuses and Promotions

There are a number of bonuses at Betfair for both its sportsbook and exchange users. The availability and value of these promotions depend on your country, which helps local punters get tailored offers.

4.7

Bet £10 get £50 in Free Bets

New customer offer. Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £50 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.

Claim bonus

Sportsbook Welcome Bonus: UK and Ireland residents can claim £50 free bets after depositing and wagering £10. This bonus only applies to multiples like accumulators or bet builders. To claim, enter the Betfair promo code during registration. Deposits must be made via debit card or Apple Pay.

Exchange Welcome Bonus: If your first £20 exchange bet loses, Betfair will refund you £20. To qualify, you must use the promo code and deposit with a debit card.

Betfair also runs a referral bonus program. You earn £10 cash for each successful referral. The referred person must wager a minimum of £10 within 60 days. Users can refer up to five individuals.

Additionally, Betfair provides match and league-specific promotions. Qualified wagers in these promotions award bettors with free bets or cash.

All promotions generally have fair requirements. However, payment method restrictions, such as those limiting eligible deposits to debit cards or Apple Pay, can be somewhat restrictive for some punters. Notably, some promotions, like the referral bonus, offer wager-free cash, providing direct value to customers.

”My Betfair Rewards”

This betting exchange program allows customers to select a personalized package, which dictates their commission rates, bonuses, and rewards. You start earning monthly rewards as soon as you choose a package. If you meet the minimum wagering target, you get your rewards by the 1st of the following month. There’s a progress bar that updates as your bets settle. There is also the option of switching packages, although if you do this mid-month, you will forfeit your accrued bonus.

Betfair Points & Discount Rate

Betfair awards 1 point for every 10 pence of commission paid, or that would have been paid on a losing bet. These points contribute to your Discount Rate, which reduces the commission you pay on exchange markets. The Discount Rate is recalculated weekly, every Sunday at midnight (GMT). It can go as high as 60%, depending on how many points you’ve earned and the country you’re betting from.

Regional Compliance

To ensure legal operation, Betfair services comply with various regional regulations. Take Spain, for example, it follows the stringent Royal Decree 958/2020. This decree imposes heavy restrictions on how gambling products are advertised and promoted. This results in a different form of marketing and bonus offers compared to other countries.

The Italian and Danish markets have similar restrictions. Although residents can pick from any of the My Betfair Rewards packages, the “Best Odds Guaranteed” feature isn’t available.

In Romania, Betfair Romania Development SRL plays a crucial role by handling essential local operations, including Know Your Customer (KYC) processes and ensuring secure server responsibilities. This localized operation also complies with Romanian regulations.

Although Betfair Points are still used to calculate commission discounts in Australia, free bets and other forms of inducements are banned. This means Aussie punters have limited promotions on their Rewards menu.

Other regional compliance includes the German market having a deposit cap and verification timelines, especially if you want to increase your deposit limit based on the German Interstate Treaty on Gambling (GlüStV 2021) requirements. Lastly, in Sweden, Befair limits promotion to follow the Spelinspektionen rules. This regulation was formed during the pandemic in a bid to promote responsible gambling.

Website

betfair.com

Betfair’s website has a modern look to it. Its design is very intuitive, thanks to the site separating each gambling option. The dedicated tabs for casino, exchange, and sportsbook prevent clutter while improving navigation. Also, this allows you to focus on the specific product you are interested in. Besides being able to choose which sport is being displayed, the bookie allows further customization based on league and time. A search box also provides quicker access to markets, events, and teams.

If you prefer structured navigation, the sitemap helps you access any section fast. This option will do away with the designs and present all tabs to you with minimal clicks. Additionally, the platform provides live updates for key match events like goals, half-time, full-time results, and red cards. This customizable feature allows users to tailor notifications, preventing information overload.

With a quick toggle, you can switch between two odds – fractional and decimal. However, you have to be logged in to do this. Likewise, you can choose from the list of 5+ languages, too.

Mobile Betting

Betfair’s mobile app mirrors the website’s clean layout and intuitive navigation, providing a user-friendly experience across devices. It loads quickly and runs without lagging or crashing. The app also includes all the key features you enjoy on the website, although with quicker access and more convenience.

Betfair Sports Betting (Sportsbook + Basic Exchange View)

Betfair offers a dedicated mobile app for its bookie services for iOS and Android users. Users can download these apps from the Apple App Store and Google Play Store, respectively. The app has over 1.2 million downloads across platforms and maintains an average rating of 4.6. The app requires Android 9 or later and iOS 15.0 or later to run.

The mobile app includes all basic website functions, such as odds format changes, language selection, and live streaming. Users can enable two-factor authentication (2FA), Touch ID, and other biometric logins for improved security, providing double protection for their accounts. The app also features a basic view of the platform’s exchange betting arm.

Betfair Exchange

Betfair provides a dedicated app for those interested in exchange betting. This app is available for download from the Betfair website, Google Play Store, or Apple App Store. The apps are lightweight. To run, they require a minimum of iOS 15.0 or later or Android 9 or later. The exchange app offers specific functionalities crucial for advanced exchange betting, including in-play trading, cash out options, and detailed market depth views, allowing users to actively manage their back and lay bets. It also provides security similar to that of its traditional online betting counterpart.

Security & Data Protection

Betfair uses SSL encryption to protect the data and activity of punters on the site. It also offers 2-step authentication for added account security. This feature significantly reduces account compromise risk. Aside from a username and password, punters must enter a unique one-time code. Betfair sends this code via SMS to a registered phone or generates it through the Google Authenticator app. You can configure this for every login or only for new devices. This authentication scheme protects against various cyberattacks. It eliminates risks from insecure or easily guessable passwords or credentials leaked from other websites.

Betting Tools & Features

Whether you are using the sports betting section or the exchange, below are some unique tools available.

Cash Out

The Cash Out feature lets punters settle a bet early to lock in profit or minimize a loss before an event concludes. Betfair calculates the real time value of live bets based on current market prices to determine the amount you get. This feature is available across both the sportsbook and the exchange.

MatchMe

MatchMe is a feature designed to increase the chances of getting a bet matched on the exchange, particularly for back bets placed on mobile. With MatchMe enabled, a bet can be matched within a pre-determined range of odds, even if the odds decrease. This smart order type works in conjunction with Best Price Execution. If the market moves favorably, matched odds improve; if unfavorable, the bet can still be matched within a lower price range. If a full match isn’t possible, the bet reverts to a normal unmatched order.

Best Price Execution

This feature guarantees the best odds at the time your exchange bet is matched. If better odds appear during your bet request, they’re automatically used. It also splits your bet if only part of the stake can be matched at better odds. If disabled, unmatched bets lapse and must be re-submitted manually.

Cross Matching

Cross-matching is a pricing tool used on the Betfair exchange to improve market efficiency. Instead of matching bets only within the same selection, it scans across all possible outcomes and combinations to match opposing bets. This helps create more matched bets and tighter spreads, especially in low-liquidity markets. While it may slightly affect prices, it increases the chances of getting your bet matched at your requested odds.

Keep Bet / Take SP

With unmatched exchange bets, you can either keep the bet in-play or convert it to an SP bet at the start. “Keep Bet” leaves the bet active after the market suspends. “Take SP” locks in the starting price. These settings are useful for racing and football markets that go in-play. Keep bets are not canceled even if major events like goals or red cards happen.

Betfair Starting Price (SP)

The Betfair Starting Price (SP) is unique because it is determined by balancing bets from both backers and layers on the exchange, with no built-in profit margin for Betfair. The SP is calculated at the event’s start, considering money requested at SP by opposing customers and unmatched exchange bets.

Betfair Historical Data

The Betfair Historical Data service allows registered wagerers to purchase and download time-stamped exchange data, available from May 2015. This data is valuable for accessing historical prices, viewing market settlements, filtering data, and backtesting betting strategies.

Bet Builder

The Bet Builder feature allows customers to combine multiple selections from a single event into a single accumulator bet. Betfair also offers Popular Bet Builder, which highlights pre-selected market combinations chosen by other punters, making it easy to add them to a betslip.

Build Ups

Build Ups lets you create player-specific bets. It’s focused on individual player outcomes rather than team results or overall sporting events. It’s available to UK and Ireland residents. You’ll find Build Ups listed on the match event header.

Acca Edge

This is a better version of the popular Acca insurance. Acca Edge refunds your stake in cash, not free bets, if one leg of your treble (or higher) loses. It applies to all sports. There’s no maximum refund limit and no minimum odds. You get your refund as soon as the last leg settles.

Bet Boost

Bet Boosts give a percentage increase to your bet odds. They can be used on singles, Accas, or Bet Builders. The boosted amount is shown before you confirm the bet.

Safe Sub

Safe Sub protects your bet if a player is substituted. If you back a player in a qualifying market and they are substituted, your bet still stands. If the substitute meets the bet condition, it will count as a win. Markets where this feature is available will have a recycle icon.

90 Minute Guarantee

The 90 Minute Guarantee is a football match odds market that offers an early payout on winning bets. If a bet on a football Match Odds 90 market wins at 90:00:00, it will be paid out regardless of the full-time result. Eligible markets are marked by the “90” icon.

Betfair Community

The Betfair Forum has chat rooms categorized by sport where users discuss bets, share tips, and create new topics. All registered bettors can read it, but posting access is invite-only for active members. Alternatively, one can email forum support to inquire about eligibility.

Responsible Gambling

Betting can be highly addictive. To help avoid harm, Betfair provides a set of responsible gambling tools.

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  Positive Play Tools
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  Wager Limit Tool
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  Dynamic Risk Profiling
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  Post-Loss Reflection Periods
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  Withdrawal Lock
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  Education and Awareness Tools
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  Pre-Commitment Tools
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  Family and Friends Exclusion
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  Reality Check Tool
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  Gambling Transaction Blocking
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  Restrict Access to Certain Games
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  Gamification of Responsible Gambling
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  Self-Assessment Test
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  Betting History Transparency
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  Help Line Integration
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  Self-Exclusion Register Participation
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  Charity Contributions
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  Self-Exclusion Tool
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  Cool Off/Time-Out Tool
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  Mandatory Breaks
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  Spending Tracker Tools
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  Default Limits
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  Parental Control Tools
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  Third-Party Spending Monitors
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  Personalized Risk Messaging
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  Time/Session Limit Tool
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  Dual Account Monitoring
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  Loss Limit Tool
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  Deposit Limit Tool
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  Age Verification Systems

The Deposit Limit allows you to set daily, weekly, or monthly deposit caps. To prevent bypassing these limits, increasing a set limit triggers a 24-hour cooling-off period before it takes effect. A Loss Limit is also available to control potential losses over a chosen period.

The Gaming Time Check also notifies wagerers via a pop-up message when a pre-set time limit for a session has passed. Note that setting this requires logging out and logging back in for it to take effect.

If limits aren’t enough, you can use the Time Out tool to pause your account for up to 30 days. For longer breaks, the Self-Exclusion feature lets you lock yourself out for six months or permanently.

Betfair’s Profit & Loss tool shows how much you’ve won or lost over time. This helps you track patterns and monitor your financial activities. Additionally, there is a budget calculator that reviews your earnings, expenditures, and betting history to suggest appropriate limits.

The bookie provides links to the GamCare self-assessment tool and partners with various gambling help groups like GambleAware, GamStop, and Gordon Moody. All these responsible gambling tools are easily accessible by clicking the “Safe Gambling” tab located in both the header and footer of the website.

Customer Support

Betfair offers both self-service tools and direct support channels. The FAQ section is informative and properly structured. Topics are grouped into clear categories for easy navigation. The search box allows you to quickly search through the topics.

Each article includes step-by-step guides and answers. Many also feature screenshots to help you follow along and resolve problems faster.

If self-service does not resolve an issue, live chat support is available. You can also reach the support team via Live Messenger or through their official X (formerly Twitter) page. Live chat responses typically take less than a minute, while social media responses are usually provided within the hour. Besides English, you can also communicate in other languages like Spanish, Portuguese, Romanian, etc.

Support is available around the clock, 24/7. After each interaction, you can rate the service through a short survey, which helps improve response quality. The lack of email support is a notable omission, as it can limit options for users preferring written communication for detailed inquiries or record-keeping.

Betting Information Section

Betfair has a dedicated blog where you can find news, tips, match previews, guides on sports and major events, as well as general betting strategies. New posts are uploaded multiple times a day. The blog content is written by actual industry professionals, including notable figures like Paul Nicholls, Rachael Blackmore, and Alan Shearer. Posts can be directly shared on various social media platforms, including X (formerly Twitter), Facebook, Reddit, WhatsApp, and Telegram. Additionally, Betfair also runs a YouTube channel called “Betfair Racing.” It features exclusive videos from ambassadors like Nicholls and Blackmore, weekly podcasts, exchange tutorials, and other sports content.

There is a daily podcast called “Betfair Betting Podcast” for audio lovers. It covers betting tips, previews, match analysis, and expert insight. You can listen on Spotify, Apple Podcasts, Google Podcasts, and SoundCloud.

Sponsorship

Betfair is very involved in sports sponsorship across different regions. It sponsors the Betfair Chase, a key Grade 1 National Hunt race in the UK. It also backs other top-level races, including events at Cheltenham. In 2024, Betfair returned as a sponsor at the Cheltenham Festival, sponsoring three races on New Year’s Day and two on Festival Trials Day.

Betfair is the main sponsor of Vasco da Gama, one of Brazil’s biggest football clubs. It also renewed its master sponsorship with Cruzeiro until December 2026 in a deal worth around $7.5 million annually.

In cricket, Betfair became an official partner of Yorkshire County Cricket Club in 2025.

Betfair has extended its racing sponsorship deals, securing rights for several iconic UK races over the next three years. It also works with top racing ambassadors like Paul Nicholls and Rachael Blackmore, who contribute expert content.

Outside traditional sports, Betfair also sponsors The Overlap, a popular YouTube and podcast series hosted by Gary Neville.

What Bettors Say About Betfair

Betfair holds a 3.2 rating on Trustpilot. Common user complaints include slow payout processes and sudden account closures, particularly after significant winnings. Several users also report slow and unhelpful customer support interactions. Another frequent criticism is the lack of substantial rewards or loyalty programs for long-term, loyal punters.

When compared to other big competitors, the bookie’s rating is still quite good. However, the consistent complaints regarding account management and customer service are pretty alarming.

Besides Betting

Betfair also doubles as an online casino. Here, you can find thousands of online slots, a live casino featuring real dealers, and a wide selection of card and table games. These games suit both casual players and high rollers.

The platform also includes a dedicated bingo section. It offers all popular online bingo card variations and multiple rooms accessible 24/7.

Furthermore, Betfair runs one of the largest online poker tournaments. Its poker section has its promotions and a dedicated VIP program for loyal players.

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