Many top bookmakers offer best odds guaranteed promotions for betting on horse racing. You can also find them offered for UK greyhound races by bet365, Betway, and Ladbrokes. This promotion can help you earn higher returns on your wagers, so it’s wise to know more about it.
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Tim is our betting guru. Every gaming site needs one, and Tim’s our guy. He has plenty of experience in betting online and is quite successful at it. Tim’s favorite sports are hockey, baseball, and Esports. Tim believes the latter to be the future of betting.
Best odds guaranteed offers are available daily for horse races in the UK and Ireland. If the price on your selection increases from the time you placed a wager until the start of the race, the bookie will pay you according to more favorable odds. You can consider it a safety net that prevents you from losing out on increased returns in case of a win.
This guide contains everything you need to know about these offers and brief descriptions of the best odds guaranteed betting sites.
Full List of the Best Odds Guaranteed Bookmakers
If you’re serious about greyhound betting or betting on horse racing, consider registering with bookmakers that offer Best Odds Guaranteed (BOG). Wagering with BOG will ensure that you’re getting the best odds available with the sportsbook and better returns.
All our recommended bookmakers are licensed and safe.
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Since this promotion appeals to punters, most established brands and new sportsbooks were forced to include them in their offer. But that doesn’t mean that all bookmakers with the best odds guaranteed are equally good. If you’re looking for the best BOG bookie, there are other things to keep in mind, like market offer, payment methods, and mobile app availability.
How We Rank the Best Odds Guaranteed Bookies
We tested and reviewed hundreds of sportsbooks before putting together our list of recommended best odds bookmakers. Here is an insight into additional criteria we used:
Safety – all good BOG betting sites must be safe, secure, and have a solid reputation. To meet this requirement, they need to be licensed by the UK Gambling Commission, use the latest encryption technology, and have positive reviews from punters.
Odds – the early price can sometimes be better compared to the one available at the start of the race. That’s why it is important to select the best odds guaranteed bookie to offer competitive prices from the start.
Market offer – we ensure that all our recommendations have solid market coverage, especially for greyhound and horse races.
Mobile app – a mobile app is a valuable addition to any sportsbook, allowing punters quick access to wagering from their phones. Bookies with best odds guaranteed that offer apps to their users are rated particularly high.
In-play betting – even though BOG doesn’t apply to live betting, any good bookmaker has to have in-play and live streaming options.
Banking department – BOG betting sites on our list offer many deposit and withdrawal options. This enables you to move money on and from the sportsbook as simply as possible.
Betfred Best Odds Guaranteed
Betfred offers best odds guaranteed horse racing on selected UK and Irish events for bets made online and in their brick-and-mortar sportsbooks. Punters need to place a wager after 8 am on the day of the race to qualify for the promotion.
This bookmaker also has other promotions and bonuses punters can take advantage of while betting on football, horse races, and greyhound races. This includes a 10% to 25% cash bonus on full-cover wagers with all winning selections for horse racing and greyhounds.
William Hill Best Odds Guaranteed
William Hill is one of the world’s biggest and popular sportsbooks, especially among horse racing bettors. That’s because WH has competitive horse racing odds, an excellent coverage of all important meetings, and BOG promotion. Best odds guaranteed William Hill is available only to punters who receive an invite. It applies to online and mobile bets placed on UK and Irish events from 8 am on the race day. The maximum amount punters can benefit from this offer is £25,000 per day.
This sportsbook also runs a “Winnings Boosts” promotion for horse racing and greyhounds. Users can boost their winnings on wagers with a stake of up to £20 once a day. The bookie offers live streams of all UK and Irish races, making it one of the best bookmakers for betting on horse racing.
Bet365 Best Odds Guaranteed
Bet365 is considered one of the pioneers of online betting. The bookie’s BOG is available to new and eligible users. It applies to wagers on “win only” and “win and each way” markets. Horse races in Australia, New Zealand, Japan, Singapore, and Hong Kong are excluded from best odds guaranteed. Other promotions include boosted odds on selected runners and payout on disqualified horses.
The bookmaker also offers best odds guaranteed for greyhounds. All races except Australasian Racing are covered.
Unibet Best Odds Guaranteed
Unibet is a well-known name in sports betting, especially among horse race wagerers. It offers best odds guaranteed for selected UK and Ireland events. Unibet’s BOG concession is available from 8 am on race day and comes with a cap of £25,000 on daily return for users. The bookie also offers the “best industry price” for one selected race each day.
Betway Best Odds Guaranteed
Betway is another highly popular international bookmaker with an excellent offer for horse and greyhound race bettors. This includes the best odds guaranteed concession.
Available for UK and Irish horse racing and greyhound racing events, Betway’s BOG concession is available after 9 am on the day of the race and can’t be used on in-play wagers and ante-post markets. You will need to opt in to take advantage of BOG and place a minimum stake per bet of £1. The maximum payout is £25,000 per user. Only punters who deposit via debit card or PayPal are eligible for this promotion.
888sport Best Odds Guaranteed
888sport is one of the biggest names in the industry thanks to competitive odds, excellent market coverage, and attractive bonuses. It offers BOG on horse races within the UK and Ireland after 8 am on the race day.
The promotion isn’t valid on ante-post bets, enhanced odds, and daily racing specials. It also comes with a £25,000 daily cap on additional BOG winnings.
QuinnBet Best Odds Guaranteed
QuinnBet‘s best odds guaranteed concession applies to UK and Ireland horse races. It covers bets made after 10 am on race day. The offer doesn’t apply to ante-post betting, free bets, cashed-out wagers, and specials. Maximum benefit is limited to €150 per bet.
You can use QuinnBet’s BOG on singles and multiples (Lucky 15/31/63, Patents, Yankees, and Trixies).
BetVictor Best Odds Guaranteed
BetVictor is a great bookmaker for many reasons: its excellent in-play betting options, competitive odds, a great offer of betting markets, and BOG concessions – available after 9 am on the race day. The bookie has a daily return limit of £10,000 per user for BOG.
Sky Bet Best Odds Guaranteed
Sky Bet is a popular UK sportsbook with one of the best coverages of horse events. It offers solid starting prices for horse racing and best odds guaranteed concession, starting at 9 am on race day. Like most best odds bookies, Sky Bet doesn’t extend this offer to international races. Maximum increase per bet or per race is capped at £50,000.
The BOG is only available to members of the Sky Bet Club. In order to qualify, users need to click on the “Join the Club” and stake at least £30 in a week.
Ladbrokes Best Odds Guaranteed
Ladbrokes is a reputable sportsbook known for its professionalism, excellent betting offers, and generous bonuses. It also has the best odds guaranteed offers, which can be utilized online or at any land-based Ladbrokes sportsbook.
Its BOG odds are available for all UK and Irish meetings and UK greyhound events after 8 am on the day of the race. The maximum daily return is capped at £10,000 for horse racing and £2,500 for greyhounds.
Paddy Power Best Odds Guaranteed
Paddy Power is another UK bookmaker offering competitive odds, great coverage, and BOG promotions on all Irish and UK horse races. To take advantage of this promotion, users need to opt in the day before. Best odds guaranteed apply to bets placed after 8 am on race day. Free bets, Power Price selections, and ante-post are ineligible for the promotion. The maximum payment to one user from BOG is set at £1,000 per day.
Coral Best Odds Guaranteed
Coral is a sportsbook we had to include on our list. One of the UK’s biggest and most respected bookmakers, Coral offers BOG (8 am on the day of the race) on every UK and Irish horse race and UK greyhound races.
Coral has betting shops spread across the UK, so you can take advantage of BOG in person. If you want to claim it online, note that it isn’t available to users who deposit using PayPal, Skrill, or Neteller. The daily cap for BOG is £10,000 per day.
BOG Betting Sites Offers
UK sportsbooks that offer best odds guaranteed will also provide their users with other bonuses and promotions. Claiming BOG doesn’t stop you from taking advantage of these incentives unless specified otherwise by the bookmaker.
Kick off your new GTbets.ag account with our top-rated CASH sign up bonus. Make your first deposit to receive a 100% cash bonus up to $500, and then 50% up to $250 on your second deposit. Full T&Cs apply.
If you visit any best odds guaranteed bookie, you can expect to find some combination of welcome bonuses, matched deposit offers, reload bonuses, enhanced odds, Acca boosts, and free bets. There will be a difference in the quality of the bonuses and promotions available. So make sure to check out our picks of BOG sportsbooks with the best offers.
How Does the Best Odds Guaranteed Betting Work
The best odds guaranteed ensure that your selection will match the best available price. It is useful for punters, saving them the effort of finding the best odds on horse races or greyhounds.
For example, you want to bet on a horse at Royal Ascot priced at 3/1, but you believe the odds will go up before the race starts. Without using bookmakers with the best odds guaranteed, you must keep an eye on the markets and determine when to place your bet.
If a horse is priced at 3/1 when you place the bet and the odds go up to 6/1 when the race starts, your bet would be 6/1.
What Is the Best Odds Guaranteed
BOG is a promotion offered by online sportsbooks for horse racing and occasionally greyhounds. Punters can place a bet on a race day, usually after 8-10 am, and take the “early price.” These odds are then compared to the Starting Price (SP). Bookmakers with best odds guaranteed will pay out the wager according to the higher price between the two. The SP is determined right before the race starts and based on odds offered by on-course bookies.
The Best Odds Guaranteed Example
Let’s say you decided to place a horse racing bet several hours before the race starts. You select a horse priced at 4/1. The SP odds on your selection rise to 6/1 at the start of the race because another horse is heavily backed. If your wager wins, the bookmaker will pay you according to SP (6/1).
And the same idea is used the other way around. If you bet on a horse at 4/1 and it runs at 3/2, the best odds guaranteed bookies will use your initial price (4/1) as the final price.
Best Odds Guaranteed Times
This promotion is offered by bookies with best odds at different times, directly affecting when you can place BOG bets. In most cases, it applies to wagers made on the day of the race after 8 am.
Take a look at the best odds guaranteed times offered by prominent UK bookies:
Bet365 – from 8 am on the day of the race
Betfred – after 8 am on the day of the race
Paddy Power – from 8 am on the day of the race
Coral – from 8 am on the race day
Unibet – from 8 am on the day of the race
William Hill – from 8 am on the day of the race
888sport – from 8 am on the day of the race
Betway – after 9 am on the day of the race
BetVictor – from 9 am on the day of the race
SkyBet – from 9 am on the day of the race
Ladbrokes – after 9 am on the day of the race
QuinnBet – from 10 am on the day of the race
Best Odds Guaranteed on Horse Racing
When bookies do best odds guaranteed, it is mostly for horse racing. The selection of events eligible for this offer will depend on the bookmaker. Almost all bookies will include bigger events such as the Cheltenham, Royal Ascot, and Grand National.
The reason why best odds guaranteed are mainly focused on horse racing is the Starting Price (SP) system. It allows easier comparison of prices. On UK and Irish racetracks, the SP is determined for horses when the race starts. All the odds offered by selected bookmakers, usually those present on the course, are placed on a list from lowest to highest for each runner. This list is divided into two halves. The SP is the lowest price on the half containing the highest odds.
The Best Odds Guaranteed on Greyhounds
BOG for greyhound races works the same way as in horse racing. The bookmaker will take either your initial price or the closing price of the greyhound and count as if you’ve placed a bet at the higher odds (between the two).
Only a few bookies, including Bet365 and Coral, offer best odds guaranteed on greyhounds. Also, some bookmakers like Ladbrokes set a lower daily return maximum from BOG for greyhound racing compared to horse racing.
BOG on International Races
UK sportsbooks mostly make BOG available only on horse races in the UK and Ireland. Each bookie specifies the scope of the promotion in its description.
One notable exception is bet365. It has BOG offers on international meetings that are not on the excluded list: Australia, New Zealand, Japan, Singapore, and Hong Kong. The bookmaker doesn’t specify the selection, but the best odds guaranteed should be available on events from the USA, France, or Spain. Since these races don’t have SP, the bookmaker will apply the better price between the odds at the time of the bet and the odds available on its platform at the start of the race.
Football Best Odds Guaranteed
There is no bookmaker that offers best odds guaranteed for football. Football markets differ greatly from horse and greyhound race-betting markets, making it difficult for bookies to take the same approach. Another reason is the absence of an SP system.
The Best Odds Guaranteed on Multiples
Most bookies with BOG will make the promotion available for single bets and multiples. The terms and conditions of the offer will state the supported types of wagers.
Some sportsbooks will exclude full-cover wagers like Lucky, Trixie, and Yankee from BOG. One example is Betfred, which doesn’t apply best odds guaranteed for Lucky 15, Lucky 31, or Lucky 63 bets.
The Best Odds Guaranteed Lucky 15
Some bookmakers will include Lucky 15 bets in their BOG promotion. This type of multi-wager combines four selections from four different races into 15 individual bets. It consists of 4 singles, 6 doubles, four trebles, and one four-fold accumulator. With Lucky 15, you only need one selection to win for a payout.
BOG Winning Strategies
Best odds guaranteed usually works in favour of the punter. Still, there is a strategy you can use to get more value from your bets.
Compare the initial prices offered by several bookmakers and wager with the one that offers the best odds. Also, place your bet early in the day. This approach will help you secure initial odds and provide a safety net if the price on your selection drops closer to the start of the race.
Here are a few other things to remember when betting with BOG:
Make sure to do some research on the races before you place a bet
Check the bookmaker’s terms and conditions regarding the BOG concession
Make sure that the race you want to bet on is eligible for BOG
Facts About Best Odds Guaranteed
We’ll now share some facts about betting with the best odds guaranteed you should know about:
BOG concessions, or the best odds guaranteed, are typically offered only on horse races and greyhound races
Many bookmakers won’t have BOG concessions on international races
BOG concessions aren’t available on all races, so check if the bookie made it available on the race you want to bet on
BOG will take the best odds for the punter – either the odds they bet with or the SP.
What We Look for in Our Best Odds-Guaranteed Listings
There are several things we look for when searching for the best odds guaranteed online bookmakers. Besides paying attention to the overall wagering experience, we also check the details of the BOG offer. We look into time, betting odds, win limits, and whether it applies to the day before the race.
Time
Each bookie will set the time of the day when its BOG becomes applicable. For example, Betfred best odds guaranteed times are from 8 am on the day of the race. Most other UK bookmakers follow the same example. Notable exceptions are BetVictor (from 9 am) and QuinnBet (from 10 am).
Betting Odds
The BOG allows you to get a better price between the odds offered by the bookmaker you placed a wager with and the SP. This is why it’s important to go with a bookie that has competitive odds from the beginning.
Win Limits
Most entries on our list of BOG bookmakers set win limits for this offer. Some will cap daily winnings with best odds guaranteed, and others place a limit per bet. Only the extra profit that came from BOG is calculated towards the threshold. Once you reach it, you can still place wagers, but without the promotion being applied.
Day Before Race
If you place a bet the day before the race, you won’t be able to take advantage of the BOG. It is only available on the day of the race on wagers after a set time. In the case of Paddy Power, you need to opt in for the promotion the day before for it to be applied.
The Best Odds Guaranteed vs. Price Promise
The BOG ensures punters get better odds between the price they took when placing a wager and the SP. But it only takes the bookie’s early price into consideration. In comparison, price promise promotion can allow punters to get the best available odds on the market.
One example is the price promise offered by bet365 for the 2024 Cheltenham Festival. The bookie said it will provide the best prices on all races shown live on ITV Racing. However, it only compared its odds to Ladbrokes, William Hill, Paddy Power, Coral, Sky Bet, and Boylesports.
The Best Odds Guaranteed Bookies Overview
Now that you know everything there is to know about BOG, it’s time to recap and provide some interesting facts about BOG bookmakers:
If you’re looking for the best BOG bookies, ensure they have competitive odds, enough betting markets, are safe and legal, have a solid selection of payment methods, and preferably have a mobile betting app.
Bet365, William Hill, Unibet, Sky Bet, and Betfred are popular best-odds guaranteed betting sites.
Payment methods offered by BOG bookmakers include credit/debit cards, Skrill, Neteller, and mobile payment services.
BOG is only used for horse races and greyhound races.
Best odds guaranteed typically aren’t available for specials and ante-posts.
Many people confuse BOG with a price guarantee. The latter guarantees you the best odds across all markets. The BOG only considers the odds offered on the BOG bookie you bet with.
Bottom Line
Our guide covered the betting sites with best odds guaranteed, terms that come with this offer, and things you should pay attention to when claiming it.
Now that you know which bookmakers do best odds guaranteed, pick the one that best suits your needs, register an account, and take advantage of this offer. Remember to gamble responsibly and use RG tools at your disposal if you ever need them.
Best odds guaranteed, or BOG, is a type of promotion that ensures you get more favorable odds on horse or greyhound racing. For example, if you bet on a horse at 4/1 earlier in the day and it starts the race at 11/1, the bookie will pay out according to the better price (11/1).
Which bookies offer the best odds guaranteed?
Several reputable UK bookmakers have BOG promotions for horse races and greyhound races. Some of the most popular include William Hill, Bet365, and Ladbrokes.
Is Betfred the best odds guaranteed sportsbook?
Yes, Betfred has the best odds guaranteed promotion for selected horse races.
How does the best odds guaranteed betting work?
You need to place a qualifying bet on horse racing or greyhounds on the day of the race with a bookie that offers BOG.
How to use the best odds guaranteed betting sites to one’s best?
Using the best odds guaranteed promotions is easy. Find a competitive price and place a bet. If the odds improve by the start of the race, you’ll get the better price. If they worsen, you’ll still get to keep the early price.
Is Sky Bet the best odds guaranteed bookmaker?
Yes, Sky Bet offers best odds guaranteed for UK and Irish horse races. Only members of Sky Bet Club can take advantage of this promotion.
Tim is our betting guru. Every gaming site needs one, and Tim’s our guy. He has plenty of experience in betting online and is quite successful at it. Tim’s favorite sports are hockey, baseball, and Esports. Tim believes the latter to be the future of betting.
A granular bet is the type of wager you make after considering very specific, often-overlooked details to gain an edge and improve your chances of winning. Before placing this kind of bet, you conduct a detailed, granular analysis that focuses on advanced stats and situational factors that most casual punters tend to ignore. This concept isn’t exactly new, but recently it has become more common among serious punters, thanks to better access to real time data and advanced analytical tools.
Proxy betting is when someone places a wager on behalf of another person, usually because the supposed original punter faces certain restrictions. It is quite a controversial topic in the gambling industry as it raises a lot of ethical and legal questions.
Reverse line movement (RLM) happens when the betting odds or line shift against the direction of the majority of public wagers, usually because of the actions of sharp punters. Normally, if most bets back Team A in an upcoming matchup, the operator will adjust the odds to make Team A less attractive. This is commonly referred to as “balancing the books.” However, the opposite is the case in a reverse line.
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